WASHINGTON (Dec. 3, 2003)—National Geographic is expanding its international reach to children with five new kids’ magazines launching in Europe and Asia this fall and a Mexican edition launching early next year.
This fall, National Geographic Junior premiered in Romania and Slovenia; National Geographic Young Explorer and National Geographic Young Adventure, both Cyrillic editions, launched in Bulgaria and Russia respectively; and National Geographic World, a bilingual German/English publication, debuted this month in Germany.
The German magazine launched at the same time as a German pilot television program, “Marvi’s National Geographic World,” whose content will parallel that of the new magazine. The program is broadcast by the Kinderkanal of ARD and ZDF. The German kids’ magazine also has a Web site at nationalgeographic-world.de.
A Spanish-language edition for Mexico, National Geographic Kids en Espanol, will launch early in the New Year.
Content for all the children’s magazines will be drawn from the award-winning U.S. magazine, National Geographic Kids, which boasts a circulation of over 1 million, and from the Society’s classroom publication, National Geographic Explorer!; the new magazines also will include local content created by their publishers.
Gruner & Jahr, German publisher of National Geographic magazine, publishes the new German children’s edition. Egmont publishes the Bulgarian, Romanian and Russian children’s magazines, and Rokus publishes the Slovenian edition. Editorial Televisa will publish the Mexican edition.
The new magazines, which accept advertising and are available by subscription and on the newsstands, sport the familiar yellow border, emphasizing the brand recognition of National Geographic magazine, read by 40 million people each month in every country in the world.
A Japanese children’s magazine, “National Geographic World,” launched in 1998 and is published by Shingakusha.
“This growth spurt of our children’s publications allows National Geographic and the local-language publishers to reach an untapped youth market with this best-loved brand,” said Society President John Fahey. “Giving kids a window to the world in their own language through National Geographic’s incomparable photographs and storytelling is a compelling way to extend the Society’s mission to spread geographic knowledge.”
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Its mission is to increase global understanding and promote conservation of our planet through exploration, research and education. Founded in 1888 for the increase and diffusion of geographic knowledge, National Geographic reflects the world through magazines, television programs, books, videos, maps, interactive media and merchandise.
National Geographic magazine, the Society’s official journal, is published in 24 languages. It provides in-depth coverage of cultures, nature, science and technology, and sets the standard for excellence in reporting, photography and mapmaking.