WASHINGTON (June 15, 2004)—National Geographic Society is launching children’s magazines in Latin America, South Africa, Poland, Serbia, Croatia and the Netherlands in 2004, bringing to 11 the number of international editions of its children’s publications that have launched in the last year. This growth mirrors the global expansion of the famous yellow-bordered National Geographic magazine, now available in 24 languages.
Content for all the children’s magazines is drawn primarily from the award-winning U.S. magazine National Geographic Kids, which boasts a circulation of 1.2 million, and from other Society publications, including the Society’s classroom magazine, National Geographic Explorer!. The new magazines also include local content created by their publishers.
A Spanish-language edition for Latin America, National Geographic Kids en Espanol, published by Editorial Televisa, launched in Mexico in May 2004. Editorial Televisa plans to expand the magazine’s distribution throughout Latin America in early 2005.
The South African National Geographic children’s magazine launched June 1, 2004. Published by 8-ink Media, a subsidiary of Media24, it is the Society’s first licensed edition of any of its magazines in English.
The Serbian and Croatian publications will launch in September 2004 after a pilot edition in June. They will be published by Rokus Publishing.
National Geographic World, a bilingual German/English publication, debuted in November 2003 in Germany. The German magazine, published by Gruner & Jahr, launched at the same time as a German pilot television program “Marvi’s National Geographic World,” whose content parallels that of the new magazine. The program is broadcast by the Kinderkanal of ARD and ZDF. The German kids’ magazine also has a Web site at nationalgeographic-world.de.
A Polish edition, National Geographic World, will be published by Gruner & Jahr, which will run test editions in June, September and October 2004 and begin publishing monthly in November. It will be the only children’s publication in Poland. Polish Public Television will also carry “Marvi’s National Geographic World.”
A Dutch edition is also due to launch in fall 2004, published by Gruner & Jahr and Malmberg Publishing. The magazine will draw on content from National Geographic Kids and from the German children’s magazine.
Other premieres last fall included National Geographic Junior in Romania and Slovenia, and National Geographic Young Explorer and National Geographic Young Adventure, both Cyrillic editions, in Bulgaria and Russia respectively. Egmont publishes the Bulgarian, Romanian and Russian children’s magazines, and Rokus publishes the Slovenian edition.
The new magazines, which accept advertising and are available by subscription and on newsstands, generally sport the familiar yellow border, emphasizing brand recognition of National Geographic magazine, read by 40 million people each month in every country in the world.
“The growth spurt of our children’s publications allows National Geographic and the local-language publishers to reach an untapped youth market with this best-loved brand,” said Society President John Fahey. “Giving kids a window to the world in their own language through National Geographic’s incomparable photographs and storytelling is a compelling way to extend the Society’s mission to spread geographic knowledge.”
Founded in 1888, the National Geographic Society is one of the largest nonprofit scientific and educational organizations in the world. It reaches more than 250 million people worldwide each month through its magazines, the National Geographic Channel, television documentaries, films, books, videos and DVDs, maps and interactive media. National Geographic has funded more than 7,500 scientific research projects and supports an education program combating geographic illiteracy. For more information, log on to nationalgeographic.com.