LONDON (Aug. 2, 2004) In a groundbreaking collaboration, Sony Music and National Geographic have teamed up to create an innovative new series of CDs that will present the best of music from around the world in all its rich diversity. Each CD in the new National Geographic Music Series, debuting Aug. 23, 2004, will offer a unique round-the-world ticket via the globe’s most memorable music. The CD package also will include comprehensive travel guides, maps and background information on culture and history for those with the time and inclination to journey to the music’s source.
Three differently themed collections will eventually build into an unrivalled library of the world’s greatest sounds and an invaluable resource for travellers of all persuasions, from backpackers to those who favour five-star luxury.
The Music Explorer collection concentrates on specific styles or genres of music that resonate and have an influence far beyond their geographical origins. Each CD comes with an expert essay on the music’s origins and development. The first batch of Music Explorer releases will include six titles.
-The Electric Blues examines how the music of African-Americans from the deep South has changed the face of modern music, via tracks from Muddy Waters, John Lee Hooker and Keb Mo, among others.
-Tango Passion turns the spotlight on the dramatic and sensual dance music of Argentina with tracks from such tango greats as Carlos Gardel and Astor Piazzolla.
-Bossa Nova showcases the sultry sound of Brazil’s most popular art form and biggest global cultural export.
-Voices of South Africa celebrates the dynamic sound of the townships, both during the apartheid years and under the new Rainbow Nation that Nelson Mandela led to freedom a decade ago.
-Roots of Australia explores the profound and haunting music of the didgeridoo and the Aboriginal culture, one of the most ancient on the planet.
-Classic India lifts the veil on the mystical and meditative music of the sitar, an instrument with an intensely spiritual sound made famous the world over by the pioneering efforts of such virtuoso performers as Ravi Shankar and Vilyat Khan.
The Music City Guides collection will present 15-track CDs featuring key musical styles and artists from major cities. Each CD is enhanced with a CD-Rom track that features a comprehensive guide to music venues, arts, culture and entertainment as well as details on how to travel around the city. A fold-out map of the city is included in the package. The first three titles in the series focus on the vibrant hubs of New York, Paris and Athens.
The Music Traveller collection also will feature a 15-track music guide, while focussing on an entire country rather than just one city. Each enhanced CD will contain a travel guide, maps and additional information on the culture and history of the country. The first three titles in the Music Traveller series are Spain, Mexico and Greece.
The CDs in all three collections will be packaged in a high-quality Digibook with a 16-page colour booklet with stunning photographs from the National Geographic archives. All CD-Rom track information is available in six languages: English, French, German, Greek, Italian, Spanish.
Sony Music and National Geographic intend to release new batches in the National Geographic Music Series every six months. The series will be available throughout the world, excluding the United States, Canada, Mexico and Taiwan.
About National Geographic
Founded in 1888, the National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Its mission is to increase and diffuse geographic knowledge while promoting the conservation of the world’s cultural, historical and natural resources. National Geographic reflects the world through magazines, television programs, films, books, videos, maps, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in 24 languages, is read by more than 40 million people each month in every country in the world. The National Geographic Channel reaches more than 220 million households in 26 languages in 148 countries.
Nationalgeographic.com averages around 50 million page views per month. National Geographic has funded more than 7,500 scientific research projects and supports an education program combating geography illiteracy. National Geographic Enterprises includes licensing, a catalog business, online commerce and retail. These units oversee merchandise related to the National Geographic brand worldwide. To learn more about National Geographic, log on to www.nationalgeographic.com, AOL Keyword: NatGeo.