On Sept. 1, Explore International, the wholly owned subsidiary of National Geographic Television & Film, rebranded as National Geographic Television International, in time for its relaunch at MIPCOM 2004.
The relaunch is the first major initiative under new president Ian Jones since he joined from Granada International, and reflects Explore’s desire to work more closely with its parent organisation and leverage the distinctive and powerful National Geographic brand in the international marketplace.
“Explore was established as a joint venture between National Geographic and Canal Plus, but now it is wholly owned, there is no reason for the Explore name to remain,” comments Ian Jones. “In addition, there have been a great number of changes at the company over the years, and with new people and processes in place to ‘start afresh’ for MIPCOM, now seemed like the ideal opportunity to re-present ourselves and our business to broadcasters and producers worldwide.”
New Senior Management Team
Jones, who joined in June, has also restructured the senior management team at National Geographic Television International, making former sales director Edwina Thring head of programmes and bringing in ex Television Corporation sales director Anna Fuge as the new head of sales. In addition, Michelle Waldron, formerly from the agency world, has joined as director of marketing and communications.
Jones continues: “I now have an excellent team in place to drive the development of National Geographic Television International. Our ambitions are to work more closely with producers internally and externally to make and sell even more blue-chip documentary programming and to further grow our relationships with the world’s best independent factual producers and represent them in the international marketplace. We are particularly keen to have more Specials and Series, an objective that is already well under way.
“National Geographic is a tremendous company, offering many opportunities through its array of business areas including the Magazine and consumer products. We have already started to work more closely with our colleagues across the business in order to benefit all of our broadcaster and producer customers and to ensure they receive the maximum benefit from working with the National Geographic brand through National Geographic Television International.”
Notes to Editors:
National Geographic Television International, formerly known as Explore International, is a wholly owned subsidiary of one of the world’s most-renowned media brands, National Geographic. National Geographic Television International currently licenses more than 1,000 programme titles across a diverse and ever-growing range of genres, including Natural History, Civilisations & History, Science, People & Places, Society, and Children’s Programming.
Our new website will be live in October. Until then please use www.explore-intl.com.