WASHINGTON (Oct. 20, 2004)–The National Geographic Home Collection has won the 2004 Pinnacle Design Achievement Award for Major Collections from the American Society of Furniture Designers (ASFD) as well as the American Furniture Award from Home Magazine.
The Ninth Annual Pinnacle Design Achievement Awards were presented Oct. 15, during the High Point International Home Furnishings Market. Home Collection designers Matthew Hurley, Dudley Moore Jr. and Lesli Chastain of Otto & Moore, who worked closely with Lane Home Furnishings and National Geographic, received the award for the “extensive and diverse collection incorporating many design elements and materials.”
“It has been a wonderful opportunity to work with National Geographic and Lane Home Furnishings on this collection,” said Moore, vice president and co-owner of Otto & Moore. “We were given total access to the National Geographic archives, rare books and their researchers and explorers to design a unique collection — one truly inspired by the world.”
The National Geographic Home Collection also received the American Furniture Award from Home Magazine for its Chart Desk on Oct. 13, 2004. Finely crafted from dark-grained Gabon mahogany wood veneers and ornamented with Dutch-inspired, bulb-shaped legs, the standing desk reflects National Geographic rich cartographic heritage. It is a perfect place to showcase the new “National Geographic Atlas of the World, Eighth Edition” as well as other fine books and maps.
“The National Geographic Home Collection has been a long time in the making, and we are thrilled with its success in the marketplace. The Home Collection provides us with the opportunity to generate revenues for National Geographic’s World Cultures Fund and helps us reach new audiences and educate people about world cultures in a whole new way,” said Linda Berkeley, president, National Geographic Enterprises. “We wish to congratulate Otto & Moore and Lane for their great achievements and their award-winning design work on the National Geographic Home Collection. We look forward to continued success with our design and licensing partners.”
The National Geographic Home Collection, which launched in October 2003 at High Point, is the most successful launch in the history of Lane Home Furnishings. It was one of the most comprehensive home collection launches in history, bringing together eight complementary licensees, ranging from furniture and accessories to linens, lighting and tabletop. Although this collection only reached stores in the spring of 2004, its two lines — Tropic Winds and West Indies — are among the top-selling furniture lines at Lane retailers.
The newest lines from the National Geographic Home Collection — the South America and the Marrakech collections — were introduced at the October 2004 High Point International Home Furnishings Market. As with the launch of the first collection, the two new lines are generating much enthusiasm from retailers.
National Geographic’s net proceeds from the sale of the National Geographic Home Collection go to the World Cultures Fund, which helps support the work of archaeologists, cultural anthropologists and artists worldwide. For more information on the National Geographic Home Collection, log on to www.nghome.com.
About National Geographic
Founded in 1888, the National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Its mission is to increase and diffuse geographic knowledge while promoting the conservation of the world’s cultural, historical and natural resources. National Geographic reflects the world through magazines, television programs, films, books, videos, maps, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in 24 languages, is read by 40 million people each month in every country in the world. The National Geographic Channel reaches more than 230 million households in 27 languages in 151 countries. Nationalgeographic.com averages around 50 million page views per month. National Geographic has funded over 7,500 scientific research projects and supports an education program combating geography illiteracy. For more information, log on to nationalgeographic.com, AOL Keyword: NatGeo.