WASHINGTON (May 11, 2005)–National Geographic, the name synonymous with outdoor adventure travel and exploration, unveils its ultimate Travel Collection for men, featuring travel sportswear that captures the spirit of today’s explorer with a versatile yet stylish edge.
First introduced at the 2005 MAGIC Marketplace and Outdoor Retailer Market, this complete line of high-quality, technically advanced travel clothing is inspired by the experiences of National Geographic explorers. It will be available from September 2005 at www.ngTravelShop.com, the Norm Thompson catalog, the Hammacher Schlemmer catalog and Dillard’s Inc. All of National Geographic’s net proceeds from the sale of the Travel Collection support vital exploration, conservation, research and education programs promoting geographic and cultural knowledge.
Designed to appeal to the active lifestyle and business traveler, this collection of men’s sportswear embodies National Geographic’s brand heritage of travel and exploration. The fall 2005 Travel Collection includes five core styles and additional lifestyle pieces, all focusing on versatility and utility while presenting a coordinated look. The clothes easily transition from travel to business to leisure, without a change. The National Geographic Travel Collection will take any traveler around the globe in style.
The five core styles feature Schoeller’s 3XDRY® fabric technology, a finish providing both water and stain resistance on the outside, wicking capability with an antimicrobial finish on the inside and quick-drying properties overall. Key elements for each of the five styles include:
-The National Geographic Travel Field Jacket — Schoeller’s 3XDRY® fabric technology, more than a dozen pockets for electronic and travel gear, concealed inner pockets and zippered security pockets. Color available: Khaki
-The National Geographic Travel Sport Coat — Schoeller’s 3XDRY® fabric technology, leather trim on the cuffs and pockets to prevent abrasion, self-fabric elbow patches for durability, concealed inner pockets and a detachable key fob in the lower front pocket. Colors available: Ash and Stone
-The National Geographic Travel Pant — Schoeller’s 3XDRY® fabric technology, bar tacks on all stress points, deep pockets for storage and two side zipper pockets. Colors available: Ash, Olive and Stone
-The National Geographic Travel Shirt — Schoeller’s 3XDRY® fabric technology, double-button adjustable cuffs, gusseted armholes for easy arm movement, two zippered chest pockets with box pleats, and a hidden collar button so the shirt can be worn as a button down. Colors available: Rosewood, Stone, Dark Navy and Khaki
-The National Geographic Travel Tee-Shirt — Schoeller’s 3XDRY® fabric technology and a welt chest pocket. Colors available: Navy, White and Rosewood
The versatile and functional men’s lifestyle pieces include woven and knit shirts, pants, sweaters and jackets in fabrics and colors ideal for the fall and winter seasons. The lifestyle collection translates the specific needs of the traveler into garments and fabrications that can be comfortably worn in a variety of environments.
“We have developed this line to address the needs of travelers interested in exploring the world,” says John Dumbacher, senior vice president of licensing for National Geographic. “The National Geographic ultimate Travel Collection provides function, style, versatility and utility and is a natural extension of the National Geographic lifestyle.”
For more information on the National Geographic Travel Collection and other travel gear, log on to www.ngTravelShop.com, coming in August.
About National Geographic
Founded in 1888, the National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Its mission is to increase and diffuse geographic knowledge while promoting conservation of the world’s cultural and natural resources. National Geographic reflects the world through its five magazines, television programs, films, radio, books, videos, maps, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in English and 27 local-language editions, is read by 40 million people each month in every country in the world. The National Geographic Channel reaches more than 230 million households in 27 languages in 153 countries. Nationalgeographic.com averages around 50 million page views per month. National Geographic has funded more than 8,000 scientific research projects and supports an education program combating geography illiteracy. For more information, log on to nationalgeographic.com; AOL Keyword: NatGeo.
About Block Corporation
Block Corp. is a leading designer, marketer and licensee of a broad line of high-quality men’s sportswear. Block’s product mix includes outerwear, active wear, casual shirts, pants and shorts, jeans wear, work wear and swimwear. Block owns or licenses brand names under which most of its products are sold. These brand names include Hobie, Izod, Van Heusen and Geoffrey Beene.