WASHINGTON (May 18, 2005)– National Geographic’s Digital Media group has signed an agreement with an American-Croatian-owned company, Mobitel d.o.o., to deliver content to mobile phone users in eastern Europe, it was announced today by Matthew White, executive vice president, digital markets.
Under this agreement, content aggregator Mobitel will distribute National Geographic content through mobile phone service providers in Croatia, Slovenia, Serbia, Montenegro, Macedonia, Bosnia and Herzegovina. The content will involve a mixture of daily, weekly and permanent offerings, culled from thousands of hours of award-winning footage from National Geographic’s film archive. Customers will be able to access all downloads through a National Geographic-branded channel on their mobile phones.
“National Geographic is a brand that is known and respected worldwide as a purveyor of compelling content, spectacular imagery and cartographic expertise,” said White. “National Geographic magazine has provided the platform for us to reach out to multiple mediums in order to enhance the experience of our readers and viewers. Mobile phone entertainment is an exciting new way for us to create short-form content that delivers the National Geographic experience in an engaging, convenient way.”
Daily offerings will include a picture of the day feature from National Geographic’s still collection; an animal of the day feature that mixes still and moving images with trivia facts and figures; a serialized adventure series featuring daily installments of explorers in the field; and a “where in the world” feature that gives viewers images and clues to guess that day’s secret locale.
Weekly offerings will include a country of the week item with a video feature highlighting a new country each week, supplemented by a map graphic, flag graphic and a facts and figure article. There will also be a longer-form feature of the week on a variety of topics, from culture, science and wildlife to nature, adventure and exploration.
Permanent features will include downloadable sounds and ringtones, featuring animal calls, music and country-specific sounds and downloadable screensavers.
“We’re extraordinarily pleased to offer National Geographic-branded content to our mobile phone service partners,” said Maja Jelisic, managing director of Mobitel d.o.o. “National Geographic’s imagery has a global appeal that can be customized to a wide variety of venues. As we roll out the National Geographic-branded channel to our mobile partners, we hope to build National Geographic into one of the premier names in mobile entertainment.”
National Geographic Ventures
Earlier this year, National Geographic announced a new structure for its Ventures group to reflect the further convergence of the digital marketplace. A wholly owned, taxable subsidiary of the National Geographic Society, National Geographic Ventures (NGV) creates and distributes content across many different platforms and media. NGV business units include the National Geographic Film Library, National Geographic Digital Media and National Geographic Maps.
Founded in 1888, the National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Its mission is to increase and diffuse geographic knowledge while promoting conservation of the world’s cultural and natural resources. National Geographic reflects the world through its five magazines, television programs, films, radio, books, videos, maps, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in English and 27 local-language editions, is read by 40 million people each month in every country in the world. The National Geographic Channel reaches more than 230 million households in 27 languages in 153 countries. Nationalgeographic.com averages around 50 million page views per month. National Geographic has funded more than 8,000 scientific research projects and supports an education program combating geography illiteracy. For more information, log on to nationalgeographic.com; AOL Keyword: NatGeo.
About Mobitel d.o.o.
Mobitel d.o.o. is an American-Croatian-owned company, established in November 2003. It launched its first mobile marketing campaign in January 2004. In less than a year, Mobitel has become the leading independent mobile marketing company and mobile content aggregator in Croatia.
Mobitel has contracts in place and established technical connections with both Croatian GSM operators and works as a Premium SMS service provider and content provider. The company has a well-developed technical infrastructure and a dedicated staff of sales and marketing professionals. Mobitel’s goal has been to become the leader in its operating markets, as demonstrated by the company’s pending expansion into several central and southeast European countries. The company aims to acquire the highest-quality digital content with all cleared rights and to reach target audiences through well-developed marketing strategies that will achieve significant brand extension for its partners.