WASHINGTON (June 30, 2005)–This summer, kids want to hit the high seas, spend time with their family and pack a book in their suitcase, according to a recent National Geographic Kids magazine survey. More than 400 members of the National Geographic Kids reader advisory team responded to the mailed survey on summer travel and logged their answers online.
Asked to choose the perfect summer trip from a list of eight suggestions, more than a third (35 percent) chose going on a cruise. Going to the beach was a distant second with 17 percent of the vote, and 14 percent favored going to an amusement park. Kids clearly didn’t equate summer camp with a perfect vacation, with only 2 percent selecting that option.
Spending time with family was the biggest vote getter when kids were asked to select the one best thing about a family vacation. Thirty-three percent of the respondents put family time first, 30 percent favored activities like swimming, boating and bike riding, while seeing a new place garnered 26 percent of the vote. Meeting new people, learning new skills and eating at restaurants were not as popular, receiving 6 percent, 4 percent and 3 percent respectively.
Asked about the one thing they can’t leave home without, 22 percent of the kids selected a book, 19 percent chose a stuffed animal, 17 percent said music (iPod, Discman, boom box).
“Our survey shows that, first and foremost, kids love doing things with their families. Summer is a great time to explore, and there are plenty of fun activities parents and kids can do together — whatever their budget,” said Melina Bellows, editor in chief of National Geographic Kids. “Take a trip to the zoo, go on a hike, have a picnic, explore the wonder of your own backyard and find out what makes your community unique and special.”
More than 500 kids nationwide are part of the National Geographic Kids reader advisory team, made up of roughly an equal mix of boys and girls from around the country, ranging in age from 8 to 14. The average age of respondents in this survey was 11.1 years.
National Geographic Kids, a multitopic, photo-driven magazine for 6- to 14-year-olds, empowers its readers by making it fun to learn about the world. It has received numerous industry awards, including the 2005 Periodical of the Year award from the Association of Educational Publishers. Published 10 times a year, National Geographic Kids has a circulation of 1.3 million and is available by subscription for $19.95 a year and on newsstands for $3.95 a copy. Its Web site is at nationalgeographic.com/ngkids; AOL Keyword: NatGeo.