WASHINGTON (Dec. 15, 2005)—A Slovenian edition of National Geographic magazine will launch in May 2006, broadening the international reach of the magazine that has set the standard for excellence in reporting, photography and mapmaking with 30 different language editions. The Slovenian edition will be published by Rokus Publishing, publisher of National Geographic Junior magazine in Slovenia, Croatia and Serbia, and a number of National Geographic books.
Rok Kvaternik, chairman of Ljubljana-based Rokus Publishing; Terry Adamson, National Geographic executive vice president; and Robert Hernandez, National Geographic senior vice president, celebrated the signing of an agreement at National Geographic’s Washington headquarters on Dec. 15.
Published under license from the National Geographic Society, the new Slovenian edition, like the 28 other local-language editions of the magazine, will follow closely the editorial content of the English-language original. It will be produced to the exacting standards of the Society, in the same format with the familiar yellow-bordered cover.
The official journal of the 117-year-old National Geographic Society, National Geographic magazine provides in-depth editorial coverage of cultures, nature, science and technology. Published in English since 1888, the magazine also appears in Japanese, Spanish (separate editions for Spain and Latin America), Italian, Hebrew, Greek, French, German, Polish, Korean, Portuguese (separate editions for Portugal and Brazil), Danish, Swedish, Norwegian, Dutch, Chinese (traditional characters), Finnish, Turkish, Thai, Czech, Hungarian, Romanian, Russian (separate editions for Russia and Ukraine), Croatian, Bahasa, Bulgarian and now Slovenian. The magazine has a total circulation of around 8.5 million, and is read in every country of the world.
“Giving people a window to the world in their own language through National Geographic’s incomparable photographs and storytelling is a compelling way to extend the Society’s mission to educate and inspire,” said National Geographic Society President John Fahey.
“I am extremely happy that Rokus Publishing will pioneer the publication of the famous National Geographic magazine in our local language,” said Kvaternik. “This is the utmost publishing challenge for my editorial team. We hope to bring the Society’s mission of strengthening geographical knowledge to Slovenian homes as well.”
“The announcement of the launching of National Geographic magazine in the Slovenian language is a reason for celebration. We Slovenians possess great respect, pride and sensitivity for our language since it is our language and culture that have helped us preserve our identity as a nation through the centuries,” said Samuel Zbogar, Slovenian Ambassador to the United States. “I want to commend National Geographic Society and Rokus Publishing for undertaking this important project, which will both expose Slovenians to the wonderful world of National Geographic and reveal more of Slovenia to the magazine’s readers.”
Adamson, who has overall responsibility for the Society’s international publishing, said, “It is particularly satisfying to National Geographic to know that our magazine can succeed in such a historically and culturally rich country as Slovenia, even though there is a relatively small population. Rokus Publishing has demonstrated much in recent years with its successful publication of National Geographic Junior and a number of National Geographic books.”
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. It reflects the world through magazines, books, maps, television and interactive media. The Society has funded more than 8,000 scientific research projects and supports an education program for fighting geographic illiteracy. The National Geographic Channel is broadcast in 27 languages to more than 260 million homes in 160 countries. The Society’s Web address is www.nationalgeographic.com.
ZALOZBA ROKUS is an educational publisher with 15 years’ experience in publishing for kids. It is also a publishing specialist on monograph and art, architecture and Slovenian national heritage. Rokus has published the Slovenian National Geographic Junior magazine since September 2003 and the Croatian- and Serbian-language editions of Junior since September 2004. The total Balkan circulation of Junior is more than 50,000, of which more than 30,000 are young subscribers in Slovenia, Croatia, Serbia and Montenegro. For more information, visit www.rokus.com and www.ng-junior.net.