WASHINGTON (Sept. 12, 2006)–The new National Geographic Handheld Birds is a digital breakthrough in birding. National Geographic, in collaboration with PullUIn, a developer of innovative educational software, is introducing a North American multimedia software program with easy-to-use, mobile and interactive capabilities via a personal digital assistant (PDA), which will empower birders of all levels. Featuring content, range maps and illustrations from the best-selling book “National Geographic Field Guide to the Birds of North America,” this software will instantly transform any birding experience into a vibrant, expertly guided adventure.
National Geographic Handheld Birds includes more than 1,600 bird images and 650-plus range maps, plus other detailed bird information such as family, features, plumage, similar species, habitat and more. Birders can search through 867 North American birds by location, size and color, and swiftly transition from one bird to the next to easily compare and contrast unique characteristics. In addition, National Geographic Handheld Birds includes nearly four hours of actual birdsong and calls from the Cornell Lab of Ornithology, to assist with rapid identification in the field.
Birding is one of the fastest growing recreational activities, with more than 46 million active birders in the United States alone. Birding enthusiasts can contribute directly to scientific progress by using the device’s eBird checklist to record observations and upload them to the Cornell Lab of Ornithology.
“National Geographic Handheld Birds is serious birding made simple. It is the most innovative, comprehensive and user-friendly product to reach the birding community in years,” said John Dumbacher, National Geographic senior vice president of licensing. “The software offers birders a gateway to knowledge provided by both National Geographic and Cornell Lab of Ornithology experts so birders can maximize their experience.”
“The digital revolution has arrived for birders. This new device includes all the art, maps and an expanded text from our best-selling field guide, plus song and calls for playback in the field — and it fits into your shirt pocket,” said Jonathan Alderfer, chief consultant for National Geographic’s birding program and co-editor of “National Geographic Field Guide to the Birds of North America, Fifth Edition.”
National Geographic Handheld Birds was developed by PullUIn with support from the National Science Foundation and the cooperation of the National Geographic Book Division, Cornell Lab of Ornithology and the American Birding Association. National Geographic’s net proceeds from the sale of Handheld Birds will support vital exploration, conservation, research and education programs.
National Geographic Handheld Birds will be available as software loaded on a 128 MD SD card installed in the included PalmOne Tungsten™ E2 PDA device for $499.99. The software will also be sold separately for $249.99. Both products will be available at nationalgeographic.com/handheldbirds and in specialty retail locations beginning Friday, Sept. 15, 2006.
For more information on National Geographic Handheld Birds, visit www.nationalgeographic.com/handheldbirds.
About National Geographic
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. National Geographic reflects the world through its five magazines, television programs, films, radio, books, videos, maps, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in English and 28 local-language editions, is read by 40 million people each month. The National Geographic Channel reaches more than 290 million households in 27 languages in 164 countries. Nationalgeographic.com averages around 60 million page views per month. National Geographic has funded more than 8,000 scientific research projects and supports an education program combating geography illiteracy. For more information, visit nationalgeographic.com.