NEW YORK (Dec. 6, 2006)–In a new survey conducted by Monroe Mendelsohn, National Geographic magazine ranks first in consumer engagement and overall reader satisfaction out of 135 titles surveyed. The 2006 Publication Readership Satisfaction Survey (PReSS) measured the opinions and behaviors of 19,288 adults in all 50 states and the District of Columbia.
National Geographic leads all magazines, coming in at No. 1 in four of the engagement metrics used — best overall quality, informative, differs from other magazines of the same type, and quality photos/illustrations. It ranks in the top 10 in all other engagement metrics.
“Now more than ever, consumer engagement with editorial and advertising is essential, and this survey validates National Geographic’s leadership position in today’s market,” said Claudia Malley, U.S. publisher of National Geographic magazine.
In addition, the National Geographic brand as a whole scores well throughout the survey. The National Geographic Channel and National Geographic Web site, nationalgeographic.com, also rank No. 1 overall in their respective categories, making National Geographic top in print, online and broadcast media.
A global leader, National Geographic is the third-largest magazine in the world, with a mission to inspire people to care about the planet. National Geographic magazine is enjoying record newsstand sales in the United States and abroad due to increased interest in current and topical issues facing the world today. The magazine is the official journal of the National Geographic Society, one of the world’s largest nonprofit educational and scientific organizations. Published in English and 29 local-language editions, the magazine has a global circulation of around 8.5 million.