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National Geographic Launches Kids.NationalGeographic.com To Entertain And Engage Kids

Features Fainting Goats, Rock-Hopping Penguins, Seasonal Snapshots from Around the World

March 6, 2007

WASHINGTON (March 6, 2006)–National Geographic now makes it possible for youngsters to see the world through a new fun and interactive Web site, National Geographic Kids, at http://kids.nationalgeographic.com. Launching today, the destination provides young kids and tweens a wild and fun online experience. Kids visiting the site can enjoy a wide variety of original games, creative activities, true-life stories of adventure and discovery, and videos of wildlife and cool places from around the world that only National Geographic can offer.

Kids can make the National Geographic Kids site truly their own. Using “My Page” features, they can choose their own fun background images, like flamingos or lion cubs. They can pull their favorite items from around the site into one convenient place for easy and quick access. And they can write about their site favorites and send exclusive e-cards to their friends to make sure everyone gets in on the fun.

“We want to offer the most fun interactive experience that National Geographic can provide for kids, and also help them make the experience their own,” said Betsy Scolnik, vice president, content operations, for National Geographic Digital Media. “National Geographic wants to inspire people of all ages to care about the planet — the best way to do that for kids online is with an incredibly entertaining, multimedia offering that opens up the world in a way only the Web and National Geographic content can.”

Exciting features for kids to explore include:

- Animals — From bald eagles to rhinoceroses, giraffes to tiger sharks, National Geographic lists animals A to Z. Kids can find interesting facts, videos and photos of their favorite animals, and send e-cards of dolphins, tigers or giant pandas to their friends.

- Videos — Where else besides National Geographic could you see a goat that faints when it gets surprised or penguins that hop from rock to rock? Videos of animals and behind-the-scene footage are both entertaining and informative.

- Games — Action, puzzles and geography games are just a few categories in this interactive section. Kids become explorers as they zip between ice floes to locate Crittercam-carrying leopard seals or test their geographic knowledge by remembering the sequence of continents.

- Stories — Kids have been enjoying the stories told by National Geographic for years. Now, they can read interesting facts and whacky tales about animals, people, space and history through the online site.

- Activities — Cool science experiments, crafts and recipes are just some of the fun activities that will stretch kids’ imaginations and creativity.

The new National Geographic Kids Web site is the latest addition to National Geographic’s expanding offerings for children. National Geographic Kids magazine, with a circulation of
1.325 million, empowers kids by making it fun to learn about the world. This year National Geographic Kids launched Little Kids magazine, aimed at preschoolers. The kids’ television programming and production arm, National Geographic Kids Entertainment, is in production on four children’s TV programs, with many more in development. Readers and viewers of these National Geographic offerings for kids will enjoy finding many of their favorite features and characters on the new National Geographic Kids Web site.

National Geographic Digital Media (NGDM) is part of National Geographic Ventures, the wholly owned, taxable subsidiary of the National Geographic Society, one of the world’s largest educational and scientific nonprofit organizations. NGDM publishes Nationalgeographic.com; manages marketing and content partnerships across broadband, mobile, gaming and other consumer digital platforms; and provides video and film footage to commercial, theatrical, education and other digital footage markets.

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