Competition website: http://www.intercontinentalinsights.com/
NEW YORK (April 5, 2007)–Focus. Get out the camera and shoot for a chance to win the trip of a lifetime. As part of a global partnership, InterContinental Hotels & Resorts and National Geographic have announced “InSights,” a photography contest that invites amateur photographers to share insightful photographs taken during their travels. Just as InterContinental Hotels & Resorts shares local “in the know” knowledge with guests every day, the competition encourages photography and travel enthusiasts to share their personal “in the know” experiences as seen through their viewfinders.
Zoom. Whether it’s prayer flags in Nepal or children playing soccer in Brazil, now through July 1, 2007, travelers are invited to capture authentic moments on film and submit their photographs for a chance to win a 16-day expedition to Australia, where they can hone their skills with National Geographic photographer Roff Smith during a two-day guided tour of Sydney. In addition to spending quality time with a world-class photojournalist in the “land down under” with accommodations provided by InterContinental Sydney, the winner’s photograph will appear in October in National Geographic Traveler magazine in the United States, National Geographic magazine in the United Kingdom, Continental Europe, and Asia, as well as on www.nationalgeographic.com, www.intercontinental.com and the National Geographic Channel.
The second-place prizewinner will receive a Sony Cyber-shot DSC-H5/B digital
camera and enjoy a complimentary stay of two nights at any InterContinental hotel or resort worldwide. The third-place winner will also enjoy a complimentary stay of two nights at any InterContinental hotel or resort worldwide and receive a copy of the award-winning “National Geographic Atlas of the World, Eighth Edition,” which combines state-of-the-art cartographic technology with dynamic cultural content.
“We are delighted to be exclusive partners with InterContinental Hotels & Resorts on this innovative project,” said Declan Moore, vice president and international publisher of National Geographic magazine. “This is a natural fit for both our brands and provides InterContinental with an interactive and engaging platform that supports its brand positioning. At a time when demand for creativity in media is at its highest, it’s exciting for us to be singled out as the No. 1 provider of cross-platform, highly creative solutions.”
“Our partnership with National Geographic is part of an evolving global media strategy to more directly engage our target customers in an interactive and imaginative manner,” said Vanessa Healey, global director of brand marketing, InterContinental Hotels & Resorts. “We’re thrilled to partner with a world-class brand like National Geographic and look forward to a long and innovative partnership.”
Shoot. The competition will culminate with a traveling exhibition of the top 20 photo submissions touring InterContinental Hotels & Resorts in major global destinations throughout the world. To enter, contestants should visit www.intercontinentalinsights.com, where they can complete an entry form and submit it with a digital photograph. Entries may also be submitted in print and are limited to one photograph per person. For more information about the contest, check out the April and May/June issues of National Geographic Traveler magazine.
About InterContinental Hotels & Resorts
InterContinental Hotels & Resorts is the luxury brand of parent company IHG — InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)]. InterContinental Hotels & Resorts was the first truly international hotel brand in the world, and quickly became the symbol of glamour, sophistication and success that years later continue to define global travel. The brand is committed to providing its guests with memorable and unique experiences that enrich their lives and broaden their outlook. InterContinental offers services and amenities specifically designed for the international business traveler, while maintaining the delicate balance of luxury expectations with authentic local experiences that enhance the leisure stay as well. Located in more than 60 countries, InterContinental continues to expand in key destinations around the globe. www.intercontinental.com.
About National Geographic
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. National Geographic reflects the world through its five magazines, television programs, films, radio, books, DVDs, maps, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in English and 29 local-language editions, is read by more than 40 million people each month. The National Geographic Channel reaches over 290 million households in 27 languages in 164 countries. National Geographic Digital Media receives more than 10 million visitors a month. National Geographic has funded more than 8,000 scientific research projects and supports an education program combating geography illiteracy. For more information, visit www.nationalgeographic.com