WASHINGTON (May 21, 2007)–National Geographic Digital Media today announced it is extending to the millions of YouTube users its catalogue of award-winning, short-form segments on lightning, hurricanes and tornados; environmental news; and a video series with tips on living a greener life produced for Nationalgeographic.com and the Web. The agreement with YouTube, the leader in online video, will enable the YouTube community to access compelling video highlights from the wide variety of programming produced by National Geographic at http://www.youtube.com/nationalgeographic.
“The National Geographic programming on YouTube showcases the breadth of content we produce and puts some of the most spectacular footage from around the globe at the fingertips of YouTube’s millions of users to enjoy and share,” said Betsy Scolnik, president of National Geographic Digital Media. “The relationship with YouTube extends our mission of reaching global audiences using today’s technology to teach and inspire people to care about the planet.”
“National Geographic has a rich history of exposing people to cultural, educational and scientific topics that they may otherwise have never known about,” said Jordan Hoffner, head of YouTube’s premium content partnerships. “We’re thrilled to work with National Geographic to help expand its online presence, and we believe our community will find the content to be extremely compelling.”
Featuring Web-exclusive video clips of animal survival and news as well as Atmospheres — National Geographic’s experimental series of incredible scenes of beauty around the world — an extensive library of quality National Geographic content will be available to YouTube fans. Whether it’s watching animals in their natural habitats on Crittercam and the Wild Chronicles series or experiencing the thunderous tornado ripping through the Kansas plains or learning the history of an ancient Maya city, the YouTube community will be able to easily view, rate, comment and share favorite National Geographic clips.
About National Geographic Digital Media
National Geographic Digital Media (NGDM) is the multimedia division of National Geographic Ventures, the wholly owned, taxable subsidiary of the National Geographic Society, one of the world’s largest educational and scientific nonprofit organizations that works to inspire people to care about the planet. Holding many top industry’s awards, NGDM publishes Nationalgeographic.com; produces short-form video for broadband markets; manages marketing and content partnerships across broadband, mobile, gaming and other consumer digital platforms; and provides video and film footage to commercial, theatrical, education and other digital footage markets.
YouTube is the world’s largest online video community allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original-content creators and advertisers large and small. YouTube is based in San Bruno, Calif., and is a subsidiary of Google Inc.