WASHINGTON (July 18, 2007)–National Geographic magazine’s June 2007 cover story “The Big Thaw” ranked No. 1 as the most read article measured by Affinity Research in the first half of 2007.
From January through June 2007, Affinity Research measured more than 1,300 articles from over 100 magazines. National Geographic’s “The Big Thaw” drew a 90 percent read/looked-into rate, with 79 percent of respondents reading more than half of the article that explores the effects of global warming and the faster-than-expected melting rate of the world’s glaciers and polar ice. Additionally, 87 percent of the readers took some form of action after finishing the article — 49 percent saved it for future reference, 38 percent passed it along to someone else, 30 percent gathered more information on the topic, 21 percent visited a Web site and 12 percent took some other action.
“We are thrilled with this third-party recognition for National Geographic magazine’s reader engagement and top-performing editorial,” said Claudia Malley, vice president and U.S. publisher of National Geographic. “Now more than ever, National Geographic magazine delivers unmatched relevance for both readers and advertisers.”
A global leader connecting people to a world larger than the one they live in, National Geographic is the third-largest magazine in the United States, with a mission to inspire people to care about the planet. National Geographic magazine is enjoying record newsstand sales in the United States and abroad due to increased interest in current and topical issues facing the world today. The magazine is the official journal of the National Geographic Society, one of the world’s largest nonprofit educational and scientific organizations. Published in English and 30 local-language editions, the magazine has a global circulation of around 8.5 million.