WASHINGTON (Dec. 10, 2007)–National Geographic Digital Media today announced the debut of the new science and space experience on National Geographic’s popular Web site. Designed to inspire consumers to have fun exploring the world with easy-to-use tools, Science.NationalGeographic.com offers a fascinating and comprehensive array of videos, photo galleries and interactive applications on wide-ranging topics such as the solar system and the human body.
Featuring more than 130 articles, 48 photo galleries and 13 interactive applications, visitors to the site can learn about the intricacies of the human body, world events and space. The popular human body interactive application lets viewers see the aging process of the skin on an animated face, explore the digestive system as the interactive feature “breaks down” virtual food, and witness how the body heals from cuts and wounds. Content is refreshed daily to keep the site in synch with current events and hot topics of interest. Popular videos on the site include “The Real CSI: Crime Autopsy” and “Space Shuttle Highlights.”
“People have long looked to National Geographic as a trusted source for news and visuals of the world we live in,” said Betsy Scolnik, president, National Geographic Digital Media. “Our new science content and interactive capabilities deliver a new level of engagement for longtime National Geographic fans and new viewers. Now there is one online destination where viewers will learn about science, space and the human body in a fun and engaging interactive site. This is a great resource for people of all ages who will be inspired to learn about the planet.”
National Geographic launches its new science and space site after landmark Web activity in October across its branded sites. Site visits were up 30 percent year-over-year, according to internal Omniture statistics. With 10.7 million monthly unique visitors, total unique visitors were up 31 percent over last year, and video views shot up 700 percent year-over-year.
National Geographic Digital Media (NGDM) is the multimedia division of National Geographic Ventures, the wholly owned, taxable subsidiary of the National Geographic Society, one of the world’s largest educational and scientific nonprofit organizations that works to inspire people to care about the planet. Holding many top industry awards, NGDM publishes NationalGeographic.com; produces short-form video for broadband markets; manages marketing and content partnerships across broadband, mobile, gaming and other consumer digital platforms; and provides video and film footage to commercial, theatrical, educational and other digital footage markets.
NationalGeographic.com is the award-winning Web site of the National Geographic Society, attracting more than 10 million unique visitors a month with its best-in-class multimedia content. On the fastest-growing platform of the 21st century, NationalGeographic.com provides digital consumers with on-demand content, including news, video, photography, maps and award-winning short-form video. NationalGeographic.com’s interactive features cover animals, nature, travel destinations, cultures and world music, extreme weather and environmental forces affecting the environment.