WASHINGTON (Dec. 18, 2009)—The National Geographic Society is launching the newest edition of its children’s magazine in China, bringing the number of international editions of its National Geographic Kids publication to 19. The January issue will be available on newsstands on Dec. 20.
National Geographic Kids China will be published by China Peace Publishing House, a subsidiary of China Soong Foundation. The China Peace Publishing House is a state-level institution that publishes children’s books and magazines.
Content for the magazine will be drawn primarily from the award-winning U.S. magazine National Geographic Kids and also will include local Chinese content related to animals and other topics that will excite kids about exploring their world. There will be 12 issues a year, and the magazine will be available by subscription and on newsstands.
Local editions of National Geographic’s children’s magazine also are available in Bulgaria, Croatia, Egypt, Germany, Greece, Hungary, Indonesia, Israel, Latin America, The Netherlands, Romania, Russia, Serbia, Slovenia, South Africa (two editions), Turkey and the United Kingdom. This growth mirrors the global expansion of the famous yellow-bordered National Geographic magazine, now available in 32 local-language editions and read by more than 35 million people each month. The children’s magazines, which accept advertising, also sport the familiar yellow border.
“The growth spurt of our children’s publications allows National Geographic and the local-language publishers to reach an untapped youth market with this best-loved brand,” said Society President John Fahey. “Giving young people in China a window to the world in their own language through National Geographic’s incomparable photographs and storytelling is a compelling way to spread geographic knowledge and to extend the Society’s mission to inspire people to care about the planet.”
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. It reaches more than 375 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,200 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit nationalgeographic.com.