WASHINGTON (Aug. 30, 2010)—National Geographic Books, a division of the National Geographic Society, today announced a multiyear extension of its sales and distribution partnership with Random House Publisher Services (RHPS), which began in 2005. National Geographic Books will continue to utilize the full range of Random House’s sales and distribution services for its physical books. Additionally, with the new agreement, National Geographic will employ Random House’s advanced e-book distribution platform and new online marketing services, launching this fall.
As part of its new digital service offerings for National Geographic, RHPS will produce creative campaigns for social media and the Google Content Network; provide sales and marketing data enhancements; and assist in the development and distribution of marketing videos, online ads and other engaging e-content.
“We are delighted to renew our relationship with RHPS because of its unwavering commitment to our adult and children’s publishing programs, its investments in and expansion of their supply-chain services, and its efforts to find innovative ways to meet our growing business needs,” said Nina Hoffman, president, National Geographic Books. “As the industry landscape continues to evolve, we look forward to connecting more deeply with our readers through the unique suite of online tools and services RHPS has created for us while continuing to build a quality, diverse list.”
Jeff Abraham, president of RHPS, added, “The broadening of our partnership illustrates how a close and collaborative relationship between our publishing, marketing and sales teams can contribute to the long-term success of one of the most recognized brands and respected publishing programs in the marketplace. National Geographic’s fall publishing program is very strong, and we’re especially thrilled to see tremendous bookseller response across all distribution channels for ‘Great Migrations,’ which will be a major marketplace title this holiday season.”
Since 2005, NGS has been supported by RHPS in developing numerous bestsellers, including “National Geographic Kids Almanac” and the “National Geographic Readers Series,” as well as other high-profile titles such as “The Blue Zones,” “National Geographic Journeys of a Lifetime,” “500 of the World’s Greatest Trips,” “National Geographic Image Collection” and the quintessential “National Geographic Atlas of the World, 9th Edition.”
About National Geographic
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission is to inspire people to care about the planet. It reaches more than 375 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,400 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit nationalgeographic.com.
About Random House Publisher Services
Random House Publisher Services, a division of Random House Inc., is the book industry’s leading provider of sales and distribution services to premium third-party publishers. Its wide range of service offerings includes sales, warehousing, physical and digital distribution, credit & collection, marketing and information technology. In addition to the National Geographic Society, its portfolio of clients includes Beacon Press, DC Comics, Rizzoli, Melville House, New York Review Books and many others.