WASHINGTON (Sept. 29, 2010)—National Geographic today announced a partnership with leading location-based social game company SCVNGR to create fun, engaging and interactive mobile experiences through National Geographic-themed challenges. National Geographic will incorporate challenges and treks built on SCVNGR across several of its branded properties including the National Geographic Channel, Maps, Museum and Kids Entertainment groups.
The first large-scale use of SCVNGR will take place at the National Geographic Museum’s exhibition “Geckos: Tails to Toepads,” open Sept. 24, 2010 through Jan. 5, 2011. Visitors and fans will be able to use SCVNGR at other events, such as National Geographic Kids Entertainment’s World Animal Day celebrations on Oct. 16 at zoos and aquariums around the nation. While using cameras or smart phones, families can join an exciting photo safari trek that will send players to specific locations to take photographs, solve trivia challenges, earn points and unlock rewards.
“By working with SCVNGR, we are able to create mobile innovative experiences that build affiliation and engagement within National Geographic’s global community and further spreads our mission of inspiring people to care about the planet,” said Aaron Kohn, vice president, National Geographic Mobile. “We look forward to utilizing SCVNGR to create challenges that take our audience outside of individual properties through mobile ancillary content, taking them beyond individual Channel shows and leading mission-driven projects.”
SCVNGR will work with National Geographic properties in order to create coveted “Nat Geo” badges and other exciting rewards that players will earn after completing a defined number of challenges, which will consist of audio, video and text content, in order to connect users within the National Geographic and SCVNGR communities. In addition to engaging the community, these campaigns will enable National Geographic to build a SCVNGR profile and connect with players on SCVNGR, Facebook and Twitter.
“National Geographic is an organization all about exploring, learning and discovery; SCVNGR is a game that you play anywhere you go to learn, discover, compete and unlock rewards,” said Chris Mahl, senior vice president and chief brand alchemist at SCVNGR. “We’re excited to work with National Geographic to leverage their incredibly vast and rich educational content, engage their visitors and audience in a new way, and empower the National Geographic brand on the mobile and social game layer.”
Users can play SCVNGR anywhere in the United States via the free SCVNGR app for the most popular smartphones. SCVNGR also can be connected to Facebook and Twitter to share challenges with friends and followers.
For more information about the National Geographic-themed challenges on SCVNGR or to download the free application, go to www.natgeo.scvngr.com.
About National Geographic Global Media
National Geographic Global Media combines the consumer content units of National Geographic into one group, including those of the National Geographic Society (NGS), which comprises National Geographic Book Publishing and the National Geographic Magazine Group, and those of National Geographic Ventures, a wholly owned taxable subsidiary of NGS that includes National Geographic’s Television Production and Distribution, Maps, Digital Media and Entertainment divisions. These consumer media units utilize multiple platforms and multiple media formats to advance National Geographic’s mission to inspire people to care about the planet. For more information, go to www.nationalgeographic.com.
SCVNGR is a game. Playing is simple: Go places. Do challenges. Earn points! You’ll unlock real-world rewards and share where you are and what you’re up to with your friends on SCVNGR, Facebook and Twitter. SCVNGR is played via a free iPhone & Android app. But playing SCVNGR is only half of it. Individuals, enterprises and small businesses build on SCVNGR by adding custom challenges and rewards at their locations. SCVNGR is funded by Google Ventures and Highland Capital Partners. Visit www.scvngr.com to learn more.