WASHINGTON/CINCINNATI (Oct. 12, 2010)—P&G Future Friendly today announced it has expanded its signature partnership with the National Geographic Society through the launch of an integrated in-school conservation education program called “Find Your Footprint.” Developed to inspire students and schools to monitor and reduce their environmental footprint this school year, the multimedia program focuses on energy, waste and water tips that can then be applied to participate in a national classroom conservation contest.
“We know that children can inspire more sustainable lifestyles. By supporting interactive conservation tools like Find Your Footprint, Future Friendly will help educate and motivate families to make simple changes in their homes and schools that add up to meaningful reductions in our environmental footprint,” said Maurice Coffey, marketing director, P&G Future Friendly. “We’re equally excited that this announcement represents the next step in our partnership with National Geographic to promote conservation-minded lifestyles through dynamic communications.”
Rules and details about how to enter and who is eligible for the classroom conservation contest are at www.nationalgeographic.com/findyourfootprint. Teachers can download a comprehensive lesson plan, “How Big Is Your Human Footprint?”, and competition entries must be received by Friday, Dec. 3, 2010. The grand prize for the winning classroom is five state-of-the-art Promethean interactive digital whiteboards (ActivBoards), five classroom sets of Promethean Learner Response Systems (ActivExpressions), $1,000 in National Geographic educational materials and 30 subscriptions to National Geographic Kids magazine. In addition, the campaign features educational resources on saving water, saving energy and reducing waste in an interactive online hub; on-air elements on National Geographic Channel and Nat Geo WILD, including contest spots and PSAs; and is featured in upcoming issues of National Geographic magazine and National Geographic Kids magazine.
Speaking on behalf of the competition is scientist and anthropologist Dr. Mireya Mayor, host of Nat Geo WILD’s “Wild Nights with Mireya Mayor.” “I’m thrilled to be working with Future Friendly and National Geographic on ‘Find Your Footprint.’ My kids and my work both inspire me to take simple steps that make a difference for the environment,” said Mayor. “‘Find Your Footprint’ can help students understand the link between their environmental footprint and the world around them and be champions for the planet in their schools and homes.” Mayor will be one of the classroom conservation contest judges.
Earlier this year, National Geographic and Future Friendly partnered on an interactive, digital, in-home conservation guide to inspire people to save energy, save water and reduce waste within their homes. This conservation education material developed specifically for Future Friendly by National Geographic is available at www.futurefriendly.com and www.facebook.com/futurefriendly in a dynamic, holistic consumer education experience promoting household and lifestyle conservation habits.
About P&G Future Friendly
P&G Future Friendly is a program that empowers consumers to save energy, save water and reduce waste, using science, innovation and unique partnerships to achieve meaningful environmental impacts. The P&G Future Friendly program is a direct extension of P&G’s long-term commitment and disciplined, science-based approach to environmental sustainability. Through the program, P&G is better able to share these solutions with consumers so they can realize the benefits in their own homes. Sustainability is core to P&G’s Purpose to Touch and Improve the Lives of the Worlds’ Consumers, now and for generations to come.
About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About National Geographic
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. National Geographic reflects the world through its magazines, television programs, films, music and radio, books, DVDs, maps, exhibitions, live events, school publishing programs, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in English and 33 local-language editions, is read by more than 38 million people each month. The National Geographic Channel reaches 330 million households in 34 languages in 166 countries. National Geographic has funded more than 9,400 scientific research, conservation and exploration projects and supports an education program promoting geography literacy. For more information, join the more than 15 million unique visitors who go to www.nationalgeographic.com each month.
About National Geographic Channel
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channel (NGC) is a joint venture between National Geographic Ventures (NGV) and Fox Cable Networks (FCN). Since launching in January 2001, NGC initially earned some of the fastest distribution growth in the history of cable and more recently the fastest ratings growth in television. The network celebrated its fifth anniversary January 2006 with the launch of NGC HD, which provides the spectacular imagery that National Geographic is known for in stunning high definition. NGC has carriage with all of the nation’s major cable and satellite television providers, making it currently available in more than 70 million homes. For more information, please visit www.natgeotv.com.
About Nat Geo WILD
For more than 30 years, National Geographic has been the leader in wildlife programming. Now the animal kingdom is taking center stage with the new network, Nat Geo WILD. Offering intimate encounters with nature’s ferocious fighters and gentle creatures of land, sea and air, Nat Geo WILD and Nat Geo WILD HD draw upon the cutting-edge work of the many explorers, filmmakers and scientists who have long-standing relationships with the National Geographic Society. Nat Geo WILD is a joint venture between Fox Cable Networks (FCN) and National Geographic Ventures (NGV) ― the same partnership behind the National Geographic Channel (NGC), which launched January 2001 and has since been one the most successful new networks on the landscape. Nat Geo WILD launched globally more than three years ago and is the fastest-growing channel among the international portfolio of National Geographic networks.
About Promethean – Lighting the flame of learning
Promethean is a global leader in the rapidly growing global market for interactive learning technology. Developed for teachers, Promethean’s ActivClassroom brings together its interactive display systems (ActivBoard), its learner response systems (ActiVote and ActivExpression), and its suite of specialized teaching software (ActivInspire). Together, these interactive learning technologies change how teachers and classes engage and interact, how students learn and how they are monitored and assessed. Beyond the classroom, Promethean provides comprehensive training and support and, with over 600,000 members, the rapidly growing Promethean Planet (www.PrometheanPlanet.com) is the world’s largest online community for users of interactive display system technology, providing user-generated and premium content, and is a forum for teachers to exchange ideas and experience. Headquartered in the U.K. and listed on the main market of the London Stock Exchange as Promethean World Plc (ticker symbol ‘PRW’), Promethean’s technology is today helping educate over 12 million individuals in over 500,000 classrooms in some 100 countries. www.PrometheanWorld.com.
NOTE: An image of the grand-prize package can be viewed at http://ftp.nationalgeographic.com/pressroom/footprint/
username: press | password: press