WASHINGTON (Nov. 10, 2010)—Amber Molholm has been named senior vice president, catalog and online, for National Geographic Enterprises, it was announced today by Linda Berkeley, executive vice president of the National Geographic Society and president of National Geographic Enterprises.
Previously vice president, merchandise and creative, for catalog and online, Molholm will continue to oversee merchandising and creative for the catalog and National Geographic’s online retail business, but will add to her responsibilities executive oversight for operations and finance.
“As part of the Enterprises Group, the catalog and online retail business has grown 50 per cent over the past four years, and the bottom line has increased by more than 60 percent. The business continues to be a major growth area and contributor to National Geographic as a whole,” Berkeley said. “Amber has played a unique and invaluable role in the stand-out success and growth of the catalog and online business over the past several years. She is a creative, smart, high-energy executive who participates and contributes at every level across the business.”
Molholm joined National Geographic in 1997 as a merchandise buyer for the catalog. In 2000, she was promoted to director of merchandising and creative. Before joining National Geographic, she worked in merchandise and buying positions at Gaiam Inc. and Seventh Generation catalog. She attended Hunter College in New York.
National Geographic Enterprises encompasses National Geographic’s licensing, catalog, e-commerce and travel divisions. Enterprises also oversees the Society’s three retail stores in Washington, London and Singapore. Working closely with the Society’s team of researchers, writers, photographers, filmmakers and explorers, National Geographic Enterprises develops retail programs and products geared to supporting the Society’s mission of inspiring people to care about the planet. National Geographic’s net proceeds go to support the Society’s exploration, conservation, research and education programs.