WASHINGTON (Dec. 9, 2010)—Sustainable Earth Lab and Crystals, Rocks & Minerals are the newest additions to a growing line of award-winning children’s products created under the National Geographic brand. Both kits are 2010 recipients of the prestigious Parents Choice Award. Additionally, Sustainable Earth Lab has been named one of Dr. Toy’s Best Green Products of 2010, and has received a coveted spot on the American Specialty Toy Retailing Association’s (ASTRA) Best Toys for Kids list.
“Science is core to the mission of National Geographic, and these kits encourage kids to have fun and learn more about the natural world. National Geographic engages kids while supercharging their natural imagination and curiosity. It is exciting that the kits are gaining such critical acclaim, a testament to the quality and craftsmanship of Thames & Kosmos,” said Krista Newberry, vice president of National Geographic Licensing.
“By providing fun, accessible and hands-on experiments like those in these award-winning kits, we help kids develop a solid foundation in scientific concepts, so they are empowered to explore the world around them,” said Ted McGuire, president of Thames & Kosmos.
Sustainable Earth Lab gives young scientists the tools and information to learn firsthand about the environmental challenges facing our planet. The kit is organized into five main sections: renewable energies, natural resource usage, climate change prevention, waste and water management, and energy conservation. A full-color manual navigates young scientists along their journey, which includes constructing a miniature water treatment plant to learn how substances in unnatural concentrations can pollute habitats and harm life, exploring the causes and consequences of the greenhouse effect with carbon dioxide tests, building devices to explore renewable energy technology, and becoming an “energy detective” as they track down wasteful uses of energy in their schools and homes. Ages 8 and up. Retail price: $54.95.
Crystals, Rocks & Minerals delves deep into the Earth, taking an up-close look at the building blocks of our planet, with more than 18 different experiments. Each kit contains all the materials needed to grow one’s own crystals, and continues to explore their fascinating composition and chemistry with three-dimensional geometric models of common crystal shapes and user-friendly explanations. In addition, students learn simple methods for studying and identifying rocks and minerals, using a collection of genuine samples to determine the chemical and physical properties such as luster, density, magnetic properties or iron content. Through the experiments, students can also investigate the geologic rock cycle and learn how the three main categories of rock — igneous, sedimentary and metamorphic — are formed, altered, destroyed and formed again. Ages 8 and up. Retail price: $49.95.
About Thames & Kosmos
Thames & Kosmos, a privately held company based in Providence, R.I., was founded in 2001 with the mission of improving informal science education by publishing high-quality science and technology-related educational products for children of all ages. Thames & Kosmos places an emphasis on teaching concepts and skills through hands-on modeling of real-world devices and processes, and by offering comprehensive, meaningful reading materials for a rich learning experience in a broad range of topics including: alternative energy, chemistry, biology, physics, electronics, natural history and earth science. Thames & Kosmos kits are available nationally at specialty toy, educational, hobby and museum stores. The kits are also available through school and homeschool suppliers, and toy and gift catalogs. For a list of area retailers, and for more information, visit thamesandkosmos.com.
About National Geographic
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission is to inspire people to care about the planet. It reaches more than 375 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,400 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit nationalgeographic.com.
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