WASHINGTON (Feb. 3, 2011)—National Geographic and Colorbök have announced a new licensing relationship to develop a line of creative kids’ arts and crafts activities focused on imagination, learning and fun. Products will be available at retail in fourth quarter 2011.
The National Geographic kids’ arts and crafts program by Colorbök is designed to excite and engage kids ages 6-11 by offering a line of products that appeals to both boys and girls, filling gaps in today’s craft market. Products will offer activities ranging in content from wildlife and nature to world culture and exploration, and will include an educational bonus of National Geographic Fun Facts.
National Geographic’s net proceeds from the sale of the Colorbök line of products will support vital exploration, conservation, research and education programs.
“We are excited to partner with one of the world’s largest educational organizations,” said Michelle Ponti, vice president of marketing for Colorbök. “With unique access to National Geographic resources, Colorbök has developed a dynamic line of crafts that are crazy fun and that parents and kids will like equally.”
“While focusing on topics kids love, including amazing animals, the wonders of nature, cultural connections and world exploration, this new program supercharges children’s imaginations and natural curiosity with hands-on crafts that educate through play,” said Krista Newberry, vice president of licensing for National Geographic. “As a leader in kids’ crafts, Colorbök is a natural fit for this new initiative.”
About National Geographic
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission is to inspire people to care about the planet. It reaches more than 400 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,600 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit nationalgeographic.com.
Colorbök Inc. is a leading manufacturer of arts and crafts activities for both kids and adults. Founded in 1984 in Dexter, Mich., Colorbök has grown to be a trusted brand in memory crafts, gift and stationery and kids crafting products. For more information, visit colorbok.com.