WASHINGTON (July 19, 2011)—Adam Sutherland has been named senior vice president for corporate strategy and business development for National Geographic Global Media (NGGM). He will report to Ted Prince, COO, NGGM, and president, National Geographic Ventures.
Sutherland will be responsible for creating strategic corporate alliances supporting National Geographic’s business ventures in the gaming, mobile, app and other digital product industries, as well as for National Geographic’s television documentary production unit, National Geographic’s Entertainment group and National Geographic Channel. His mandate to create extensions in these key areas is designed to expand content distribution in every media platform where National Geographic operates, including print, television and digital.
“We were looking for a person with experience in developing business in all media,” said Prince. “Adam recognizes that National Geographic exists in a world with no boundaries. His experience in the international marketplace, developing corporate strategies and content distribution using each media platform to its fullest extent, is exactly what we need to continue to innovate and grow.”
Most recently Sutherland worked at National Public Radio overseeing strategic planning process. Prior to that, he was a leader in the strategy and business development group at Travel Channel Media and at Discovery Communications. He spent a number of years working in Singapore, first with Discovery and McKinsey & Company, then at Ogilvy & Mather, where key clients included Nokia and IBM. He also worked in Japan for Encyclopedia Britannica.
National Geographic Ventures
National Geographic Ventures (NGV) is a wholly owned, taxable subsidiary of National Geographic Society. NGV, part of the editorial group National Geographic Global Media, includes oversight of the National Geographic Channel, as well as management of National Geographic Television production and distribution; National Geographic Television International; Digital Media, including apps production and distribution and Nationalgeographic.com; and National Geographic Interactive Platforms, including the Mobile, Gaming and digital Maps business groups. NGV creates and distributes content across multi-platforms and media providing outlets for the hundreds of scientific and expedition-based grants awarded each year. For more information, go to www.nationalgeographic.com.