TORONTO (Jan. 31, 2012)—Toronto-based interactive studio zinc Roe is teaming up with National Geographic Kids to produce a series of apps designed for preschool-aged children. The deal marks National Geographic Kids’ first foray into apps for a preschool audience and builds on its hugely successful apps for older children, including Weird but True, the National Geographic Kids magazine app and Ultimate Dinopedia: The Most Complete Dinosaur Reference Ever.
The fun and educational apps for preschoolers, called Look & Learn: Animals, will carry the National Geographic Little Kids branding and encourage young children’s awareness of the natural world through beautiful visuals and age-appropriate game play. The first National Geographic Little Kids app launches on the iTunes App Store in early 2012.
“Our National Geographic Little Kids apps allow kids and their parents to explore the world around them with the tap of a finger on a tablet or phone,” said Melina Bellows, executive vice president and chief creative officer of National Geographic Books, Kids and Family. “These new preschool apps are a fun and interactive way for preschoolers and their parents to learn about animals through play together.”
“National Geographic has inspired generations of young people to explore their world,” said Jason Krogh, director of zinc Roe. “Together we are creating interactive experiences that continue this tradition through new technologies.”
zinc Roe has produced more than 20 kids’ apps, including the Tickle Tap Apps and Stella and Sam App series. zinc Roe’s most recent app, Doodlecast for Kids, was selected as the Best App for Younger Children at the 2012 KAPi Awards and has been featured in The New York Times, USA Today and Children’s Technology Review. Doodlecast for Kids was the top-selling educational iPad app within a week of its initial release.
About National Geographic Kids
National Geographic Kids inspires young adventurers to explore the world through award-winning magazines, books, apps, games, toys, television series, events and a website and is the only kids brand with a world-class scientific organization at its core. National Geographic Kids (10 issues per year) and Little Kids (six issues per year) are photo-driven publications available on newsstands or by subscription in print and on tablets. The award-winning websites kids.nationalgeographic.com and littlekids.nationalgeographic.com are the online hub of National Geographic Kids and Little Kids. National Geographic Kids Books is the leading nonfiction publisher with as many as 100 nonfiction titles each year. National Geographic Kids Games engages kids to learn through play with games like the online virtual animal world of Animal Jam and the upcoming interactive TV experience of Nat Geo Kinect TV. National Geographic Kids Apps bring the best of National Geographic Kids to smart phones and tablets.
About zinc Roe
zinc Roe is an Emmy Award-winning design studio specializing in interactive media for kids. The studio prides itself in bringing together expert designers and technologist to create quality games and activities. zinc Roe’s clients include Disney Junior, Family Channel, Vancouver Winter Olympics, Scholastic, TVOKids and Teletoon. For more information, visit zincroe.com.