National Geographic Society Executive Vice President Terry Adamson and National Geographic Society Executive Vice President and President of Publishing and Travel Declan Moore have announced the promotion of Yulia Boyle to senior vice president of International Publishing.
The new position encompasses oversight and management of magazines, books, digital editions, home entertainment, websites, digital portals and other ancillary publishing products in local languages globally. Boyle’s goal is to maximize National Geographic’s profits through strategy development, execution, marketing and business, focusing on growth of existing multi-product strategic partnerships, developing new product concepts and fostering cross-departmental collaboration to magnify National Geographic’s international presence, impact, revenue and mission.
In a joint statement, Adamson and Moore said, “Led by the extension of National Geographic magazine into 37 local-language editions, the Society’s international footprint has been a remarkable feature of growth and profit over the past dozen years. We see wonderful opportunity for the Society’s continued growth in publishing and its digital offshoots in many markets around the world. Yulia has been an integral part of this growth since her arrival at the Society six years ago, and we have been impressed with her energy, commitment, vision, good humor and collaborative abilities Society-wide. We have great confidence in our International Publishing team and believe that Yulia will inspire the team and our global partners to continue the strong growth trends by creating new opportunities in this evolving world.”
Boyle previously served as vice president of International Magazine Publishing and Business Development for National Geographic. She has been instrumental in expanding the National Geographic brand in regions such as Indonesia, the Middle East, the Baltic states and former Soviet Union. She has been successful in conceptualizing and launching new high-revenue, new-format publishing products, such as National Geographic Traveler Italy, distributed as a membership magazine to the 350,000-member base of Touring Club Italiano; and National Geographic Kids Sticker Collectible album in Western Europe, which was the largest single revenue generator for National Geographic Kids international in 2012. Most recently, she secured partnerships and assisted in launching new editions of National Geographic magazine in Mongolia, Georgia, Latvia and Iran, all of which debuted in 2012.
Boyle, who is fluent in English, Russian and Armenian, has a 15-year career in publishing and international business development. Before joining National Geographic, she worked for Macmillan Publishing, where she launched a joint venture with a local publishing house in Armenia, served on a World Bank project to publish English-language textbooks and expanded Macmillan’s offerings in the South Caucasus and Central Asia. She also worked in Ukraine as a publisher of a women’s weekly publication.
Boyle holds a master’s degree in public affairs with a concentration in comparative and international affairs from Indiana University, Bloomington. She has a bachelor’s degree in English language and U.S./U.K. studies.