WASHINGTON (March 3, 2015)—National Geographic has signed game design and development studio YETi CGI to a multiyear licensing agreement to create and launch a new branded, interactive puzzle game for kids for use on Web and mobile platforms.
“National Geographic Puzzle Explorer” will encourage critical thinking and basic problem solving skills as it teaches children to design and build interactive puzzles through colorful graphics and imaginative game play. Through creative use of National Geographic images and content, users are encouraged to travel the globe, unlocking new locations and experiences.
The game will be released later this year and will be available on the Web, iOS and Android devices. Visit YETi at GDC Play (Moscone Center, San Francisco, March 2-6, 2015), Booth PL 601.
“YETi is thrilled to partner with National Geographic to bring interactive education to a global audience through an engaging digital media experience,” said Ward Makielski, president of YETi CGI. “Access to National Geographic’s world-class content and expertise has given us a unique opportunity to deliver fun and meaningful learning while working with a well-respected and recognizable brand.”
“‘National Geographic Puzzle Explorer’ will integrate National Geographic’s award-winning photography with our own explorers’ narratives to create a completely unique and customizable experience for its users,” said Krista Newberry, National Geographic’s senior vice president of Brand Licensing for North America. “YETi has a great track record of creating fun, compelling games for kids that are both thoughtful and entertaining.”
National Geographic’s net proceeds from the sale of this product will support vital exploration, conservation, research and education programs.
Focusing on the intersection of technology, games, and education, YETi CGI approaches emerging technology with a unique gamification mindset to develop new ways of engaging and growing audiences.
About National Geographic
With a mission to inspire, illuminate and teach, the National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. The member-supported Society, which believes in the power of science, exploration and storytelling to change the world, reaches over 600 million people each month through its media platforms, products and events. National Geographic has funded more than 11,000 research, conservation and exploration projects, and its education programs promote geographic literacy. For more information, visit www.nationalgeographic.com, and find us on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.