ATLANTA (March 31, 2015)—National Geographic, one of the world’s largest nonprofit scientific and educational organizations, has selected Atlanta-based Jaipur Rugs as a new licensee under its National Geographic Home Collection for North America.
Under this multiyear agreement, National Geographic and Jaipur will team up to launch a line of unique and colorful rugs based on images from National Geographic’s photographic archive. The rugs will launch to trade at the spring High Point Market and will be available to consumers through retailers and trading partners in the United States and Canada in April 2015. Visit Jaipur’s showroom in High Point at Showplace, Suite 3300.
“For more than a century, National Geographic explorers and photographers have traveled the world to capture stunning images and collect compelling stories,” said Krista Newberry, National Geographic’s senior vice president of licensing, North America. “Jaipur is one of the leaders in the textile industry, and we are excited to work with them to bring some of our incredible photography and artwork to consumers on rugs, pillows and poufs.”
“Jaipur is excited to collaborate with National Geographic, because it offers an opportunity to express a unique fusion of art forms. Both companies use our own creative mediums to not only capture the word’s stories, but also share them through tangible, enduring art forms,” said Asha Chaudhary, Jaipur’s chief executive officer. “We are thrilled to be able to infuse such passion into a collection for our consumers to connect with and bring into their homes.”
All of National Geographic’s net proceeds support vital exploration, conservation, research and education programs.
About National Geographic
With a mission to inspire, illuminate and teach, the National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. The member-supported Society, which believes in the power of science, exploration and storytelling to change the world, reaches over 600 million people each month through its media platforms, products and events. National Geographic has funded more than 11,000 research, conservation and exploration projects, and its education programs promote geographic literacy. For more information, visit www.nationalgeographic.com, and find us on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.
Jaipur is one of the fastest growing wholesalers in the home textiles and accent industry. The company’s growth extends from its commitment to empower, connect and inspire people through beautiful design that embodies a beautiful meaning — a meaning cultivated within a business model that enables artisans to become business owners and entrepreneurs — not just laborers. Jaipur Rugs works closely with its foundation to ensure fair pay, education and personal growth for each one of their artisans. Crafting fashionable lifestyle-driven products and emboldening an industry towards social responsibility are small parts of Jaipur’s holistic global presence. To learn more, visit http://www.jaipurrugs.com, or contact Amberley Ransom at firstname.lastname@example.org or 404.351.2360.