Vice President, Social Media
Rajiv Mody joined National Geographic as vice president of Social Media in 2014. He is responsible for overseeing all social media across National Geographic Partners, which has a combined fan base of over 300 million across all its platforms. National Geographic was named "King of the Social Media Jungle" by Adweek and the top U.S. Social Brand by Shareablee. It consistently ranks No. 1 for total fans and engagement in the magazine industry across major social media platforms such as Facebook, Twitter, Google+ and Instagram. It is also the most followed media brand in the world on Instagram.
Mody has more than 15 years of experience in social/digital media, marketing, entertainment and public service. Previously, he ran social media marketing for WWE and Time Warner Cable. He also served as vice president and executive producer at MTV, where he helped leverage emerging social media platforms to build television/music-based online communities.
Mody held several other positions at MTV Networks, including director of Integrated Marketing, manager of Strategic Partnerships and Public Affairs, researcher and writer in the News & Documentaries department and coordinator of Public Affairs. During this time, Mody helped establish MTV’s Integrated Marketing west coast division, coordinated presidential candidate appearances for the voter registration campaign Choose or Lose 2000 and was recognized by the International Association of Official Human Rights Agencies for his work toward MTV receiving their top “Business and Industry Award.” Prior to his time at MTV, Mody served as a research analyst in the Clinton White House, working on such policy initiatives as education, crime and the economy.
Mody earned a certificate in general management from the University of California Los Angeles’ Anderson School of Management and a Bachelor of Arts in political science and economics from Brown University. He also completed the National Association for Multi-Ethnicity in Communications (NAMIC) Executive Leadership Development Program.
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