Yulia Petrossian Boyle

Senior Vice President, International Media and Experiences, National Geographic Partners

Yulia Boyle is senior vice president of international media for National Geographic Partners. Boyle is in charge of strategy and management of the international licensing operation of National Geographic magazines, books, kids media and other ancillary media products in local languages globally. She also manages NG Live programs, a live events series featuring National Geographic photographers, explorers and adventurers presented by performance arts centers in North America and internationally.

Boyle leads strategic business relationships with over 120 partners in 65 countries in 38 languages and has been instrumental in the rapid global expansion of National Geographic's media properties, specifically overseeing launches of National Geographic magazines and books in Taiwan, China, Indonesia, India, Australia, Russia, Georgia, the Baltic states and the Middle East.

Boyle has been successful in conceptualizing and launching high-revenue, new-format publishing products, such as National Geographic Traveler Italy, distributed as a membership magazine to the 350,000-member base of Touring Club Italiano, and National Geographic Kids Sticker Collectable Albums with Panini in Western Europe.

Boyle, who is fluent in English, Russian and Armenian, has a 19-year career in publishing and international business development. Before joining National Geographic, she worked for Macmillan Publishing, where she launched a joint venture with a local publishing house in Armenia, served on a World Bank project to publish English-language textbooks and expanded Macmillan’s offerings in the South Caucasus and Central Asia. She also worked as a reporter for Ukraine’s largest English-language newspaper, the Kyiv Post, and oversaw the rebranding and launch of a popular women’s weekly magazine, “Vsya Nedelya,” targeting Ukraine’s growing market of professional women, as its publisher. Boyle has also launched the British Council (BC) operations in Armenia and supervised the first-ever Royal Visit to Armenia in the framework of BC’s cultural exchange programs.

Boyle holds a master’s degree in public management with a concentration in comparative and international affairs from Indiana University, Bloomington. She has a bachelor’s degree in English language and U.S./U.K. studies from Yereven Brusov State University of Languages and Social Sciences in Yerevan, Armenia.

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