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NATIONAL GEOGRAPHIC ASSETS & CAPABILITIES
Magazines
- 40 million readers of National Geographic magazine worldwide; circulation around 8.5 million
- 30 local-language editions of National Geographic magazine in addition to the English-language edition
- 12 million readers of National Geographic Traveler, National Geographic Adventure, National Geographic Kids and National Geographic Explorer magazines
Educational Publishing
- NG Explorer curriculum-based classroom magazine available in three levels for grades K-6
- Two content literacy programs, Windows on Literacy and Reading Expeditions, promote literacy development for readers in pre-K through grade 8
- Hampton-Brown, leading publisher of English as Second Language instructional materials, was acquired by National Geographic in 2006
Television
- National Geographic Channel launched in the United States in January 2001; currently reaches 64 million U.S. households
- National Geographic Channels International debuted September 1997; reaches around 190 million households in 34 languages in 166 countries
- National Geographic Specials appear on broadcast television; "Explorer" is screened on the National Geographic Channel
- "Wild Chronicles" TV series, covering news from nature, scientific revelations, exploration and adventure, airs on public television
Movies
- 5 giant-screen films and 7 feature films are in production or development
Radio
- National Geographic Radio Minute, World Talk, Youth Radio, Nature Watch and Pulse of the Planet reach audiences around the world
- Climate Connections, an initiative of NGS and NPR, exploring how people and climate affect each other
Music
- Comprehensive Web site at www.nationalgeographic.com/worldmusic showcases music from around the world
DVDs
- DVDs are available in 24 languages and in 65 countries
- Over 50 million videos and DVDs have been sold worldwide
Books
- 150 adult and children's books are published each year
Mission Programs
- 13 Explorers-in-Residence, some of the best scientists and explorers in the world
- Up to 10 Emerging Explorers chosen annually - program recognizes uniquely gifted adventurers and scientists making a contribution to world knowledge early in their careers
- 4 National Geographic Fellows - program encourages flow of ideas between National Geographic and field experts
- Field research and exploration. National Geographic has funded more than 8,000 scientific research projects; over 500 expeditions and research projects currently in progress across the globe
- Lectures, exhibits and public programs
- Arts media and special projects, including All Roads Film Project and All Roads Photography Project
- Conservation Trust
- Expeditions Council
- Five-year Genographic Project to map humanity's genetic journey through the ages.
- Center for Sustainable Destinations
- Remote Imaging/Crittercam
Education
- Alliances with educators in all 50 states and Washington, D.C.
- Nationally televised annual National Geographic Bee
- National Geographic World Championship - biennial international geography contest for students
- Curriculum-based materials for classroom
- Grants program to improve geographic knowledge in and out of classroom
- Ednet brings National Geographic's educational programs and services online
- Photo Camp photography workshop program for urban youth
- JASON Foundation for Education provides experience-based science curricula and professional development for grades 4-8
- My Wonderful World, a five-year multimedia, public-engagement campaign to help U.S. students improve geographic literacy
Maps
- Atlases, driving and hiking guides, trail maps, destination guides and interactive mapping products
Retail
- Over 16 million National Geographic catalogs mailed each year
- Over 2,500 licensed products and more than 5,000 points of distribution in the United States alone
- Licensed product categories include home furnishings, apparel, toys, bird feeders, outdoor gear, calendars, affinity credit card program, and many more
- National Geographic Expeditions travel program offers more than 100 trips a year
Online
- Around 12 million unique visitors a month
- Over ¼ of audience is outside United States
7/07
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Contacts:
Caroline Braun
National Geographic
(202) 862-8281
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