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NATIONAL GEOGRAPHIC TO LAUNCH KIDS' MAGAZINE IN INDONESIA
WASHINGTON (Oct. 22, 2009)--The National Geographic Society will launch the newest edition of its children's magazine in Indonesia, bringing the number of international editions of its National Geographic Kids publication to 18. The November issue will be available beginning Oct. 26, and the official launch event will be held at SeaWorld Indonesia on Nov. 19.
National Geographic Kids Indonesia will be published by PT Penerbitan Sarana Bobo, the children's publishing arm of Kompas-Gramedia Group, the largest media corporation in Indonesia. Each issue will be completely bilingual in English and Bahasa Indonesia.
Content for the magazine will be drawn primarily from the award-winning U.S. magazine National Geographic Kids and also will include local Indonesian content related to the environment, animal life and other topics that will excite kids about exploring their world. There will be 12 issues a year, and the magazine will be available by subscription, on newsstands and in Gramedia bookstores throughout Indonesia.
Local editions of National Geographic's children's magazine also are available in Bulgaria, Croatia, Egypt, Germany, Greece, Hungary, Israel, Latin America, The Netherlands, Romania, Russia, Serbia, Slovenia, South Africa (two editions), Turkey and the United Kingdom. This growth mirrors the global expansion of the famous yellow-bordered National Geographic magazine, now available in 32 local-language editions and read by more than 35 million people each month. The children's magazines, which accept advertising, also sport the familiar yellow border.
"The growth spurt of our children's publications allows National Geographic and the local-language publishers to reach an untapped youth market with this best-loved brand," said Society President John Fahey. "Giving young people in Indonesia a window to the world in their own language through National Geographic's incomparable photographs and storytelling is a compelling way to spread geographic knowledge and to extend the Society's mission to inspire people to care about the planet."
Founded in 1973, PT Penerbitan Sarana Bobo is the largest publishing company and market leader for children's magazines in Indonesia, with publications for children of all ages from toddlers to secondary school students. With a focus on information, communication and education, the Kompas-Gramedia Group has in the past four decades diversified its media business to include regional newspapers, books, magazines, a television channel, radio, bookstores, hotels, real estate development, travel bureaus and tissue paper production.
The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society works to inspire people to care about the planet. It reaches more than 375 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit nationalgeographic.com.
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Contacts:
Ann Barrett
National Geographic Society
(202) 857-7662
abarrett@ngs.org
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