Maps and Retail Products

NATIONAL GEOGRAPHIC TO HOLD HUGE WAREHOUSE SALE AT WASHINGTON'S D.C. ARMORY

2009-11-23

WASHINGTON (Oct. 20, 2008)—National Geographic is bringing truckloads of books, maps, globes, toys, clothing, luggage and more to its warehouse sale in Washington, D.C., next month. The event will be held at the D.C. Armory from Friday, Nov. 14, to Sunday, Nov. 16, from 9 a.m. to 5 p.m. Admission is free.

Fourteen tractor trailers will be loaded with almost everything that National Geographic has offered for sale in the past five years. Many of the items seen in National Geographic gift catalogs as well as 300 book titles will be available. Prices will be discounted up to 90 percent.

"This year's sale is one of the largest ever. We have more than 600 different products — that's 250,000 of the best-quality books, maps, toys, puzzles, travel accessories and gifts from around the world," said National Geographic's Bill O'Donnell, director of operations.

New to the sale this year will be a display of framed prints of some of National Geographic's best photographs, which are also available at www.printsNGS.com.

"Our warehouse sales attract both devoted fans of National Geographic and serious bargain hunters. They are a perfect opportunity to get a jump on holiday shopping. There is something for everybody on your list, be they professional or amateur traveler, adventurer, scientist, gardener, history buff, photographer, animal lover, student or teacher. Our books alone will be 20 percent to 90 percent off list price. People shopping for schools often buy lots of materials. At our last sale, the showroom was virtually emptied of merchandise," O'Donnell said.

The sale is being promoted through mailings, newspaper ads and radio spots. National Geographic members and teachers have received postcards that they can bring to the sale to exchange for a free calendar.

National Geographic warehouse sales also will be held in San Diego at the San Diego Convention Center from Friday, Nov. 28, to Sunday, Nov. 30, and in Austin, Texas, at the Austin Convention Center from Friday, Dec. 12, to Sunday, Dec. 14. Sale hours are the same as for the Washington event.

The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society works to inspire people to care about the planet. It reaches more than 325 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,000 scientific research, conservation and exploration projects and supports an education program combating geographic illiteracy. For more information, visit nationalgeographic.com.

NATIONAL GEOGRAPHIC TO HOLD HUGE WAREHOUSE SALE IN HOUSTON IN DECEMBER

2009-11-09

WASHINGTON (Nov. 9, 2009)—National Geographic is bringing truckloads of books, maps, globes, toys, clothing, luggage and more to its warehouse sale in Houston next month. The event will be held at the George R. Brown Convention Center, 1001 Avenidas de las Americas, from Friday, Dec. 4, to Sunday, Dec. 6, from 9 a.m. to 5 p.m. Admission is free.

Fourteen tractor trailers will be loaded with almost everything that National Geographic has offered for sale in the past five years. Many of the items seen in National Geographic gift catalogs as well as 300 book titles will be available. Prices will be discounted up to 90 percent.

"This year's sale is one of the largest ever. We have more than 600 different products — that's 200,000 of the best-quality books, maps, DVDs, toys, travel accessories and gifts from around the world," said Bill O'Donnell, director of sales, publishing.

New to the sale this year will be a display of rolled and framed prints of some of National Geographic's most iconic photographs, which are also available at www.printsNGS.com.

"Our warehouse sales attract both devoted fans of National Geographic and serious bargain hunters. They are a perfect opportunity to get a jump on holiday shopping. There is something for everybody on your list, be they professional or amateur traveler, adventurer, scientist, gardener, history buff, photographer, animal lover, student or teacher. Our books alone will be 20 percent to 90 percent off list price. People shopping for schools often buy lots of materials. At our last sale, the showroom was virtually emptied of merchandise," O'Donnell said.

The sale is being promoted through mailings, newspaper ads and radio spots. National Geographic members and teachers have received postcards that they can bring to the sale to exchange for a free calendar.

A National Geographic warehouse sale also will be held in Washington, D.C., from Friday, Nov. 20, to Sunday, Nov. 22. Sale hours will be from 9 a.m. to 5 p.m.

The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society works to inspire people to care about the planet. It reaches more than 375 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; expeditions; and merchandise. National Geographic has funded more than 9,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit nationalgeographic.com.

NATIONAL GEOGRAPHIC TO HOLD HUGE WAREHOUSE SALE AT WASHINGTON'S D.C. ARMORY NOV. 20-22

2009-10-27

WASHINGTON (Nov. 16, 2009)--National Geographic is bringing truckloads of books, maps, globes, toys, clothing, luggage and more to its warehouse sale in Washington, D.C., this week. The event will be held at the D.C. Armory from Friday, Nov. 20, to Sunday, Nov. 22, from 9 a.m. to 5 p.m. Admission is free.

Fourteen tractor trailers will be loaded with almost everything that National Geographic has offered for sale in the past five years. Many of the items seen in National Geographic gift catalogs as well as 300 book titles will be available. Prices will be discounted up to 90 percent.

"This year's sale is one of the largest ever. We have more than 600 different products -- that's 200,000 of the best-quality books, maps, DVDs, toys, travel accessories and gifts from around the world," said Bill O'Donnell, director of sales, publishing.

New to the sale this year will be a display of rolled and framed prints of some of National Geographic's most iconic photographs, which are also available at www.printsNGS.com.

"Our warehouse sales attract both devoted fans of National Geographic and serious bargain hunters. They are a perfect opportunity to get a jump on holiday shopping. There is something for everybody on your list, be they professional or amateur traveler, adventurer, scientist, gardener, history buff, photographer, animal lover, student or teacher. Our books alone will be 20 percent to 90 percent off list price. People shopping for schools often buy lots of materials. At our last sale, the showroom was virtually emptied of merchandise," O'Donnell said.

The sale is being promoted through mailings, newspaper ads and radio spots. National Geographic members and teachers have received postcards that they can bring to the sale to exchange for a free calendar.

A National Geographic warehouse sale also will be held in Houston from Friday, Dec. 4, to Sunday, Dec. 6. Sale hours will be from 9 a.m. to 5 p.m.

The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society works to inspire people to care about the planet. It reaches more than 375 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; expeditions; and merchandise. National Geographic has funded more than 9,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit nationalgeographic.com.

'THE COMPLETE NATIONAL GEOGRAPHIC' Every Issue of Iconic Magazine Since 1888 to Be Available on 6 DVD-ROMs and on Hard Drive

2009-10-13

WASHINGTON (Oct. 13, 2009)—One hundred twenty years of National Geographic, the magazine that captures "the world and all that is in it," will soon be in one place — a box set of six DVD-ROMs and on hard drive, to be released Nov. 1, 2009.

"The Complete National Geographic" will provide users new ways to explore the rich treasury of original reporting and stunning photography from one of the world's most iconic and best-loved magazines. In this archive, from October 1888 through December 2008, every printed page, including advertisements, has been digitally scanned, allowing users to leaf through electronic pages, search, zoom, scroll and print at a high-resolution level that captures the clarity and quality of the original publications. "The Complete National Geographic" can be ordered at www.completenatgeo.com or by calling (888) 225-5647.

Besides one-of-a-kind photography, the archive brings together more than a century of groundbreaking, unbiased coverage that has introduced millions of people around the world to the wonders of science, cultures and nature. Features of "The Complete National Geographic" include:

-Intuitive and user-friendly navigation that permits users to search by keyword, date, contributor and topic, and to browse all articles, illustrations, photographs and advertisements; a new Geobrowse function powered by Bing Maps that allows users with Internet access to search nearly 5,000 locations on a globe that are featured in the magazine's archive of articles and maps.

-Hundreds of the magazine's classic maps — consistently one of the most popular offerings to readers — digitized as part of the magazine's archive for the first time.

-Special "readlists," that compile favorite articles of National Geographic editors as well as some of its stars: Titanic discoverer Robert Ballard recommends specific articles by early underwater explorers that inspired him, and National Geographic photographer Michael "Nick" Nichols points to articles by field pioneers Jane Goodall and Dian Fossey. Users will be able to upload and share their own "readlists" with "The Complete National Geographic" community online.

-A trivia game with more than 300 questions that test players' knowledge of subjects, including exploration, biology, botany, archaeology, the environment, conservation, geography, history, cultures, science, technology and weather. At the conclusion of each 10-question quiz, the user receives a score and links to articles that relate to the quiz questions.

-Bonus DVD featuring videos documenting the history of the National Geographic Society and National Geographic magazine.

"The Complete National Geographic" users will be able to add to their archive after purchasing the DVD-ROM or hard drive product by downloading annual updates on a subscription basis from www.completenatgeo.com.

This electronic archive has been designed and developed by user experience agency EffectiveUI using Adobe AIR technology to produce a highly engaging, intuitive and immersive application that encourages exploration and improves user navigation, browsing and content filtering.

Six-DVD-ROM Set ($69.95, TOPICS Entertainment Inc., ISBN: 978-1-4262-9635-2)
Hard Drive ($199.95, TOPICS Entertainment Inc., ISBN: 978-1-4262-9637-6)

About National Geographic Magazine
National Geographic magazine has a long tradition of combining from-the-field reporting with award-winning photography to inform people about life on our planet. In 2009 it won a National Magazine Award for Photojournalism and was nominated as a finalist in four other categories, including General Excellence for a magazine with a circulation over 2 million. In 2008 it won three National Magazine Awards, for General Excellence, Photojournalism and Reporting. In 2007 it won two National Magazine Awards, for General Excellence and Photography. Its Web site, ngm.nationalgeographic.com, won a 2008 Webby Award for best magazine Web site.

The magazine is the official journal of the National Geographic Society, one of the world's largest nonprofit educational and scientific organizations. Published in English and 32 local-language editions, the magazine has a global circulation of around 8 million. It is sent each month to National Geographic members and is available on newsstands for $5.99 a copy. Single copies can be ordered by calling (800) NGS-LINE, also the number to call to apply for membership in the Society.

About EffectiveUI
Founded in 2005, EffectiveUI is an award-winning, user-centered design and development agency that specializes in the creation and implementation of custom Web, mobile and desktop applications. Leveraging innovative technologies with expertise in user-experience strategy, design and development, EffectiveUI helps today's most respected brands deepen customer engagement through more exceptional software experiences that deliver competitive advantages, increase customer satisfaction and loyalty and produce measurable results. EffectiveUI has developed ground-breaking applications for organizations including National Geographic, eBay, GE Health, NBC Universal, Viacom and Discovery Channel and has earned the distinction of being named an Adobe Gold Partner and a member of Microsoft's Global 20 Agency Partners. www.effectiveui.com

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NOTE: A selection of hi-res magazine cover images from the past 120 years is available at the following ftp site:
http://ftp.nationalgeographic.com/pressroom/cng
Login: press Password: press
Or contact photo editor Kate Baylor, kbaylor@ngs.org.

THE JASON PROJECT LAUNCHES ENERGY CURRICULUM

2009-10-01

ASHBURN, Va. (Oct. 1, 2009)--A new science curriculum unit from The JASON Project is enabling students to explore one of society's most riveting and important issues -- energy -- in a new distribution format featuring print-on-demand and other solutions for 21st-century classrooms.

"Operation: Infinite Potential" is the third unit in JASON's new line of science curricula, following the award-winning ecology and weather units. Each unit fully integrates digital and print content into inquiry-based instruction. Using "Operation: Infinite Potential"'s research articles, hands-on labs, field assignments, videos, computer games and other multimedia, students work side-by-side with leading scientists to investigate and analyze emerging technologies designed to meet the needs of an energy-hungry planet.

For the first time, JASON is offering users the flexibility of free downloading and printing of all online Student and Teacher Editions in the new curriculum line. Individual chapters of PDF-formatted pages or the entire books may be printed in color or black and white. JASON is continuing to offer complete curriculum units, with all interactives and multimedia, free online. Print editions, including a DVD with up to two hours of video, are available for purchase.

"Teachers are faced with the need to become even more innovative, especially in these economic times, and JASON is helping them keep pace by providing world-class resources free online," said Caleb M. Schutz, president of The JASON Project. "This is important to educators, administrators and parents as well as our partners. Now every student, regardless of circumstances, has access to free science curriculum that is nationally recognized for excellence."

"Operation: Infinite Potential" was developed in collaboration with the National Oceanic and Atmospheric Administration (NOAA), Shell, the U.S. Department of Energy's Oak Ridge National Laboratory (ORNL) and National Energy Technology Laboratory (NETL), and the National Geographic Society. The unit provides five to nine weeks of classroom material with suggested lesson plans, extensions, interdisciplinary connections and teacher resources.

"NOAA is pleased to be partnering with The JASON Project to introduce students and teachers to real-world examples of the science taught in this new science curriculum," said Louisa Koch, director of education for NOAA. "Space weather and tsunamis are exciting ways to learn about energy. NOAA's vision is 'an informed society that uses a comprehensive understanding of the role of the ocean, coasts and atmosphere in the global ecosystem to make the best social and economic decisions.' Our ongoing partnership with The JASON Project helps us make progress toward achieving that vision."

"Shell is very excited to partner with The JASON Project to provide such a powerful tool to teachers and students," said Serge Giacomo, head of Shell International Corporate Identity. "Today we are challenged with diminishing conventional oil and gas supplies, increasing demand for energy and growing levels of CO2. Shell recognizes that the 'Operation: Infinite Potential' project exemplifies the types of critical technologies that teachers and students must rely upon to help transition to a new energy future."

"For the United States to remain technologically competitive in the 21st century, it is essential that scientists and engineers team with educators to inspire youth, provide tools and materials for K-12 science and math programs, and create a learning environment that prepares today's students to be tomorrow's researchers," said NETL director Carl Bauer. "NETL is delighted to work with The JASON Project to meet these important goals."

"Oak Ridge National Laboratory's participation in the JASON energy curriculum unit was a tremendous success for everyone involved," said Thomas Zacharia, ORNL deputy laboratory director for science and technology. "'Operation: Infinite Potential' offers students a valuable and innovative educational experience. We look forward to working again soon with JASON and the other partners on this project."

JASON's digital and print resources are designed for grades 5-8 and used by teachers throughout K-12 for differentiated instruction or individual learning plans. All student resources are aligned to state science standards and designed for use with JASON's online assessment tools. When combined with teacher resources for lesson planning and classroom management -- and comprehensive professional development -- JASON provides a complete instructional solution that couples the power of digital learning with the ease-of-use of textbooks.

JASON's theory of education is based on lighting the spark of inspiration through sustained connections with "great explorers and great events" in rigorous curricula. Its new curriculum line -- launched in 2007 -- brings compelling scientists and cutting-edge research to life, and has garnered multiple awards:

-CODiE Award: Best Science Instructional Solution (2009) for "Operation: Resilient Planet," JASON's ecology unit, presented by the Software & Information Industry Association
-CODiE Finalist: Best Education Solution and Best Online Instructional Solution (2009) for "Operation: Resilient Planet"
-Distinguished Achievement Award in the category of Best Educational Toys and Games (2009) for "Operation: Resilient Planet" video game from the Association of Educational Publishers
-Award of Excellence (2008) for "Operation: Monster Storms" weather curriculum from Tech & Learning magazine
-CODiE Award: Best Online Instructional Solution (2008) for "Operation: Monster Storms"
-CODiE Finalist: Best Science Instructional Solution (2008) for "Operation: Monster Storms"

Visit www.jason.org to access JASON's free online science curricula.

About The JASON Project
A nonprofit subsidiary of National Geographic Society, JASON works with NOAA, NASA, the U.S. Department of Energy and other leading organizations to develop inquiry-based science curricula and professional development. JASON was founded in 1989 by Dr. Robert Ballard, the oceanographer and National Geographic Explorer-in-Residence best known for his discovery of RMS Titanic and who today serves as JASON's chairman and chief scientist.

NATIONAL GEOGRAPHIC HOME ENTERTAINMENT AND WARNER HOME VIDEO TO RELEASE AWARD-WINNING NATIONAL GEOGRAPHIC DOCUMENTARIES IN CHINA

2009-09-23

WASHINGTON (Sept. 23, 2009)—National Geographic Home Entertainment division has inked a deal with Warner Home Video to distribute National Geographic documentary programs in the People's Republic of China. The partnership strengthens National Geographic's presence in China, with more than 130 of the Society's award-winning documentaries being made available to the Chinese audience through Warner Home Video's joint venture, CAV Warner Home Entertainment, in the first year. The partnership announcement was made today by Julie Bellonte, senior vice president of National Geographic's Home Entertainment group.

Set to begin distribution this fall, the titles released throughout the year will consist of single releases and collections, including the award-winning title "Sea Monsters: A Prehistoric Adventure" in 3-D, which will be released in standard and high-definition formats such as China Blue Hi-def and Blu-ray. Additional titles to be released in the next six months include "Atmospheres: Earth, Air and Water," "China's Mystery Mummies," "Kingdom of the Blue Whale," "World's Deadliest Animals" and the series "National Geographic's Most Amazing Moments," among others.

"CAV Warner has a very strong marketing and sales presence in China, and National Geographic is very pleased to be working with the company to develop our Home Entertainment business in the country," Bellonte said. "Their operation provides a unique blend of knowledge and experience that will enhance National Geographic's presence in China and bring our award-winning films and brand awareness to the public."

Warner Bros. is the first and to date the only U.S. studio to establish an in-country DVD business in the People's Republic of China. CAV Warner distributes a wide range of content, including Warner Bros., Universal, Paramount, Dreamworks, local Chinese titles and independent labels directly to around 100 cities across China.

"We are very excited to be partnering with National Geographic Home Entertainment in China", said Tony Vaughan, managing director of CAV Warner Home Entertainment. "National Geographic already has a strong consumer franchise in the PRC and with the current rapid expansion of high-definition television households, we believe that there will be significant consumer demand to watch this superb content in both standard and high definition."

NOTE: Images are available for download at the following FTP site. Please credit images ©National Geographic Society.

http://ftp.nationalgeographic.com/pressroom/warner_china

username: press | password: press

About National Geographic Entertainment
National Geographic Entertainment (NGE) was established in 2007, combining into a single operating group National Geographic's Cinema Ventures, Feature Films, Kids Entertainment, Home Entertainment and Music & Radio business units. NGE is part of National Geographic Global Media, also formed in 2007, bringing together all of National Geographic's editorial platforms to streamline collaboration and further support the Society's mission. Founded in 1888 to "increase and diffuse geographic knowledge," National Geographic works to inspire people to care about the planet. It reaches more than 370 million people worldwide each month through magazines, books, digital media, television, radio, music, film and live events. It funds more than 250 scientific research, exploration and conservation projects each year and supports an education program promoting geography literacy. For more information, visit www.nationalgeographic.com.

About Warner Home Entertainment
With operations in 90 international territories, Warner Home Entertainment, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top-quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment, providing high quality of Hollywood new release and catalog titles to home video consumers all over the world.

About CAV Warner Home Entertainment
Shanghai-based CAV Warner Home Entertainment Co. is a joint venture between Warner Home Video and China Audio Video. Opened in 2004, the venture marks the first U.S. studio to create an in-country DVD/VCD distribution and marketing operation in China. CAV Warner Home Entertainment was established to address China's enormous consumer demand and growing appetite for reasonably priced legitimate alternatives to poor-quality pirated goods. In addition to distributing Warner Bros. home entertainment titles, the joint venture distributes home entertainment titles from Universal, Paramount and DreamWorks, etc., in the region. In 2009 CAV Warner has started to release titles on the China High Definition format, CBHD, as well as on Blu Ray.

NATIONAL GEOGRAPHIC EXPANDS LINE OF TRAILS ILLUSTRATED AND ADVENTURE MAP SOFTWARE

2009-09-21

EVERGREEN, Colo. (Sept. 21, 2009)—National Geographic is expanding its line of Trails Illustrated Explorer mapping software to include coverage of such popular outdoor recreation sites as California's Sierra Nevada, New Hampshire's White Mountains and Moab, Utah. In addition, National Geographic is offering its first National Geographic Adventure Explorer software for Mexico's Baja peninsula.

The new software combines National Geographic's easy-to-use TOPO! software with award-winning Trails Illustrated maps and Adventure maps, providing a useful tool for printing accurate maps at home. The maps included in the software undergo a rigorous editorial process to ensure that they are the most accurate and detailed available. Cartographers work with local land managers to pinpoint the location of key features such as trails, roads, campsites, adventure sport locations, parking areas, important facilities and points of interest.

The Trails Illustrated Explorer and Adventure Explorer software is easy to use as it requires only one CD to be inserted into a computer with no complex installation. The software features tools for printing, browsing, calculating distances, creating elevation profiles, customizing and viewing the terrain in 3-D. The software is compatible with most popular handheld GPS receivers, enabling the import and export of routes, waypoints and tracks.

The PC- and Mac-compatible map software is available at outdoor retailers and can be ordered online at www.shopNG.com or by calling (800) 962-1643. Suggested retail prices are as follows: Trails Illustrated Sierra Nevada Explorer, $49.99; Trails Illustrated White Mountains Explorer, $29.99; Trails Illustrated Moab Explorer, $24.95; and Baja Adventure Explorer, $24.95.

The map software covers the following areas:

Trails Illustrated White Mountain Explorer includes White Mountain National Forest, Lincoln, Gorham, Crawford Notch, Pinkham Notch, Presidential Range and the Appalachian Trail.
Trails Illustrated Sierra Nevada Explorer includes Lake Tahoe Basin, Yosemite National Park, Sequoia/Kings Canyon National Park, Pacific Crest Trail, John Muir Trail, Rubicon Trail, Tahoe Rim Trail and more.
Trails Illustrated Moab Explorer includes Moab, Grand Junction, Fruita, Canyonlands National Park, Arches National Park, McInnis Canyons National Recreation Area and more.
Adventure Baja Explorer covers Mexico's entire Baja peninsula.

The Trails Illustrated Explorer line of products also includes the popular National Parks Explorer 3D, Adirondack Explorer 3D and Southern Appalachian Explorer 3D. Trails Illustrated maps provide guidelines for wilderness conduct specific to each region as well as safety and survival tips. The National Geographic Maps division supports Leave No Trace outdoor skills and ethics and provides information to map users to help them protect backcountry resources.

National Geographic continues to add to its extensive collection of more than 165 Trails Illustrated map titles. National Geographic has sold more than 7 million Trails Illustrated maps since 1986 and is celebrating its best year of Trails Illustrated map sales to date.

National Geographic Maps was established as a division of the National Geographic Society in 1915 and has been producing maps for National Geographic magazine and other Society groups for more than 90 years. National Geographic Maps produces TOPO! outdoor recreation mapping software, Trails Illustrated maps and software, globes, wall maps, travel maps and atlases. For more information on National Geographic Maps, visit www.natgeomaps.com.

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Note: Product samples and artwork are available upon request. Please contact Cindy Beidel at (202) 862-5286 or cbeidel@ngs.org.

NATIONAL GEOGRAPHIC HOME ENTERTAINMENT TO UNLEASH THIRD SEASON OF NATIONAL GEOGRAPHIC CHANNEL'S HIT 'DOGTOWN' SERIES ON DVD OCT. 27

2009-08-11

WASHINGTON (Aug. 11, 2009)--Following the success of the season one and two DVDs of "DogTown," National Geographic will bring back the friendly faces of Best Friends Animal Sanctuary and its resilient canine wards for a third time in "DogTown: Friends in Need," available Tuesday, Oct. 27, 2009, on shopNGvideos.com, in stores where videos are sold or by calling (800) 627-5162.

Featuring 10 new episodes detailing the transformation of rejected, misfit dogs into adoptable pets with a second chance at life, the three-disc standard-definition set also includes the bonus programs "Archie and Electra's New Run," "Rescue Dogs" and a primer on Best Friends Animal Sanctuary. "DogTown: Friends in Need" is available for pre-order now.

In season two, viewers watched the amazing rehabilitation of the Michael Vick dogs at Dogtown, the last-hope shelter that's part of the Best Friends Animal Sanctuary, the largest facility for homeless animals in the country. Here, dedicated vets, caregivers and trainers tackle cases most deem too difficult. "It just takes a lot of patience, a lot of TLC ... and a pocket full of chicken!" says dog care manager and trainer John Garcia.

"DogTown: Friends in Need" introduces viewers to some of the sanctuary's most challenging cases to date -- Aristotle, a scab-covered terrier mix rescued from a hoarding situation; Waylon, an aggressive chow mix that lashes out unpredictably; Rush, a traumatized shepherd mix airlifted from a Middle Eastern war zone; and Gertie, a puppy-mill shih tzu that snorts. On the front lines along with Garcia are dog care manager Michelle Besmehn; veterinarians Dr. Michael Dix and Dr. Patti Lampietro; and trainers Sherry Woodard, Pat Whitacre and Ann Allums.

Episodes include:

"DogTown: The Survivors"
Aristotle, a terrier mix rescued from a hoarding situation, comes to Dogtown with a skin condition that is one of the worst cases veterinarian Michael Dix has ever seen, but with special meds and extra care, this shy puppy transforms into a "bouncing, not-itching, monkey" with a bright future. Meanwhile, trainer Pat Whitacre faces Waylon, an aggressive chow mix he is sure hides an endearing personality underneath.

"DogTown: Against the Odds"
Dog care manager Michelle Besmehn travels to Los Angeles to rescue several older dogs from an overcrowded puppy mill. Many have severe medical issues and haven't seen a vet before. A Chihuahua named Mei Mei likely spent her life in a cage and needs Michelle's training to become house-trained; and Gertie, a shih tzu, requires the right home for her special needs. Then, Dr. Dix performs a risky lung surgery on Charro, an adult Labrador mix with a persistent cough.

"DogTown: Starting Over"
Two homeless dogs named Haley and Hana are rescued from an underground cave in Ethiopia, where it is believed they survived for more than two months after being dumped there by locals. Can behavior consultant Sherry Woodard help the street dogs overcome their fears and improve their social skills in order to take on a domestic world? Hugo, a 100-pound bloodhound, must learn a safer way to interact when he returns to Dogtown after seriously biting a family member. Dr. Patti Lampietro performs surgery on a golden retriever injured by a coyote trap.

"DogTown: New Hope"
Trainer John Garcia takes on Rush, a shepherd mix airlifted from a Middle East war zone, that is withdrawn and frightened of loud noises — a suspected case of post-traumatic stress. Meanwhile, trainers face a similar situation with Scruffy, a terrier mix that managed to survive Hurricane Katrina, but is now petrified of new situations, from walking through doorways and onto floor surfaces to getting into cars.

"DogTown: A Fighting Chance"
Music star Emmylou Harris calls for help with a vicious shepherd mix named Gunnar, leaving animal behavior specialist Sherry Woodard only a few days to come up with a plan to overcome his aggression. Vet Patti Lampietro performs exploratory surgery on Theresa, an abandoned pit bull with a history of skin cancer. Boisterous trainer John Garcia teaches a painfully shy Catahoula leopard dog mix named Little Girl to trust the world one person at a time.

"DogTown: A Fresh Start"
Dogtown's head veterinarian, Michael Dix, performs surgery on Zambi, a black Lab mix, in the hopes of giving this dog a new chance at life. Trainer Ann Allums gears up with Casey, a beagle mix with a hyper temperament that has kept him from being adopted for the last five years. Trainer Pat Whitacre works to socialize Bingo, a painfully shy shepherd mix.

"DogTown: Will to Survive"
Trainer John Garcia takes on a tough project with Chico, a border-collie mix with a strong prey drive. Trainer Ann Allums helps Tuxedo, a puppy that lost his eyesight as a result of Salmonella poisoning, learn basic skills and obedience to keep him out of danger. Trainer Pat Whitacre comes to the rescue of a severely emaciated stray named Scone that he must get healthy before he can help the gentle-natured dog find a home.

"DogTown: Life After Dogtown"
A special "where are they now?" episode, updates the stories of some of Dogtown's favorite patients: Tuffy, the pointer-mix found nearly dead in the desert; Remington and Ruger, the two inseparable outdoor hounds; Aristotle, the pink Jack Russell with virtually no hair; and Wiggles, the abandoned bulldog suffering from a neurological condition. The special includes never-before-seen footage and interviews.

"DogTown: Rescue and Renewal"
Dog care manager Michelle Besmehn travels to Parkersburg, W.Va., to bring back several dogs rescued from a mass-breeding operation: Parker, a male dachshund, has painfully rotten and infected teeth that, if left untreated, will eventually kill him; and Barney, a shih tzu, has sores on his paws from living in a wire cage that prevent him from walking without pain. Meanwhile, Buzz, a long-term resident of Dogtown, needs trainer Jeff Popowich's help to learn how to feel safe around people so he can live a happier, more fulfilled life.

"DogTown: Friends in Need"
A young pit bull found on the street after Hurricane Gustav is rescued and nursed back to health. A sheltie mix known for threatening people in her past learns that rewards follow good behavior, and Ellie, a hound mix that suffers serious medical conditions after years of living in a home where she lacked minimum care, is rescued and treated.

This fall, National Geographic will publish the long-awaited companion book, "DOGTOWN: Tales of Rescue, Rehabilitation, and Redemption," by Stefan Bechtel (National Geographic Books; ISBN 978-1-4262-0562-0; 320 pages, 50 black & white photographs, $26; Oct. 27, 2009). Consumers can play caregiver, trainer and veterinarian in the new "DogTown" game for PCs, available October 2009 from Nat Geo Games. Season four of "DogTown" debuts January 2009 on the National Geographic Channel. To learn more about the show, visit www.natgeotv.com/dogtown.

"DogTown" is produced by National Geographic Television for the National Geographic Channel. For National Geographic Television, executive producer is Kim Woodard; series producer is Darcy Dennett. For the National Geographic Channel, executive producer is Chris Valentini; senior vice president, production and development, is Juliet Blake; and executive vice president of content is Steve Burns.

National Geographic Entertainment (NGE) was established in 2007, combining into a single operating group National Geographic's Cinema Ventures, Feature Films, Kids Entertainment, Home Entertainment and Music & Radio business units. NGE is part of National Geographic Global Media, also formed in 2007, bringing together all of National Geographic's editorial platforms to streamline collaboration and further support the Society's mission. Founded in 1888 to "increase and diffuse geographic knowledge," National Geographic works to inspire people to care about the planet. It reaches more than 370 million people worldwide each month through magazines, books, digital media, television, radio, music, film, exhibits and live events. It funds more than 250 scientific research, exploration and conservation projects each year and supports an education program promoting geography literacy. For more information, visit www.nationalgeographic.com.

"DogTown: Friends in Need"
Street Date: Oct. 27, 2009
Order Due Date: Sept. 22, 2009
Suggested Retail Price: $29.98
Run Time: Approx. 500 mins.

National Geographic Adventure Survival Guide '09 -- August/September 2009

2009-08-03

On Newsstands August 4, 2009

Eight Black Swans -- When the unexpected happens, it pays to be prepared. For an adventure-style "Worst-Case Scenario Survival Handbook," National Geographic Adventure came up with eight colossal disasters -- a tsunami hitting the Northwest; the West running dry; an avalanche striking inbounds; megafires burning hotter and longer in the backcountry; being trapped overseas by a pandemic; America's power grid crashing; getting caught in bandit cross fire; the GPS system winking out -- and asked the experts what to do to get out of harm's way. See how any one of these "black swans," low-probability, high-impact events, could happen, and how to survive. Plus: Adventure interviews John Hillcoat, director of "The Road," the end-of-days thriller due in theaters this fall, based on Cormac McCarthy's Pulitzer Prize-winning novel. Page 56.

One Rogue Wave -- What started as a weekend fishing trip in ideal conditions quickly turned from bad to worse. Already clinging to an overturned boat, seven fishermen watched as the ocean rose up in a way no one could have predicted. For the next 18 hours, adrift in the Atlantic, the men waged a desperate battle against time, hypothermia and the ocean itself. National Geographic Adventure pieces together the story of this survival epic. Page 48.

Going Back In -- Twelve years ago, two strangers formed an unlikely bond during a wilderness course in Wyoming. Then their friendship was cut short by a fatal accident. Actor Andrew McCarthy returns to the scene of the tragedy that changed his life forever. Page 66.

The Wild Bunch -- The National Wild and Scenic Rivers network protects the United States' most pristine waterways -- and its greatest river trips. It's an entire park system that can be explored by boat -- 166 national parks flying under the radar. Paddle in hand, National Geographic Adventure rafts one of the best, Oregon's Rogue River. Plus: Five more not-to-be-missed whitewater rides on the Salmon River (Idaho), Rio Chama (New Mexico), the Kern (California), the Chattooga (Georgia and South Carolina) and the Wolf (Wisconsin). Page 72.

Special Report: Everest Overshadowed -- "Everest season" is the time when all eyes zero in on the world's highest mountain to see what records, hijinks, tragedies and personal bests will ensue. Yet the most striking feature of this Everest season is that the most notable climbing did not happen there. Instead, many of the world's top climbers quietly eschewed Qomolangma's well-trodden routes for desperately hard first ascents on peaks far from the fray. Page 14.

The Big Trip: British Columbia -- The 2010 Winter Olympics will make British Columbia a superstar, but savvy adventurers know the Canadian province has already taken the gold as an outdoors outpost. National Geographic Adventure details an action plan north of the border. Page 40.

*Contact Ethan Fried if you have questions, need additional information or would like to schedule an interview with a National Geographic Adventure expert.

National Geographic Adventure, winner of four National Magazine Awards, is the fastest-growing magazine in the outdoor category and the ultimate guide to the adventure lifestyle. Published eight times a year, with a rate base of 625,000, National Geographic Adventure has 2.5 million readers. It is available by subscription (800-NGS-LINE) and on newsstands in the United States ($4.99) and Canada ($6.99). Its editorial mission supports National Geographic's mission to inspire people to care about the planet. The magazine's Web site is www.nationalgeographic.com/adventure.

NATIONAL GEOGRAPHIC OFFERS 'THE ULTIMATE' IN HIGH-DEFINITION THIS FALL WITH NEW DVD COLLECTION AND SINGLE-ISSUE DVDS

2009-07-21

WASHINGTON (July 21, 2009)--This fall, National Geographic offers consumers the "ultimate" in high-definition entertainment with the new "National Geographic Ultimate High-Definition Collection," available Tuesday, Sept. 29, on shopNGvideos.com, in stores where videos are sold or by calling (800) 627-5162. The six-disc set represents National Geographic's first Blu-ray collection, marrying stunning imagery with the latest advanced technology in home entertainment to deliver viewers the best in sight and sound.

Also available in high-definition are two new single-issue DVDs, "Great White Odyssey" and "Rhino Rescue," offered now at retail. New standard-definition titles include "CIA Confidential," "Egyptian Secrets of the Afterlife" and "The Human Family Tree." Details include:

"National Geographic Ultimate High-Definition Collection" (Blu-ray)
Treat your senses to the stunning, high-definition imagery of National Geographic's "Ultimate High-Definition Collection," a six-disc set that will transport viewers to the center of the most remarkable action and most breathtaking scenery known to man. Venture underwater to meet California's blue whales, soar across sweeping landscapes and encounter the magnificent creatures of Africa's savannahs. From the mountain peaks and oceans that play host to extreme sport enthusiasts to the celestial wonders of our universe, this special anthology is an entertainment powerhouse.

Programs include "Atmospheres: Earth, Air, & Water," "Relentless Enemies," "Kingdom of the Blue Whale," "Rhino Rescue," "Extreme" and "Journey to the Edge of the Universe." Supplemental features include bonus programs "Cheetah Chase," "Wild Chronicles: Whales," "The Making of Extreme" and photo galleries.

Street Date: Sept. 29, 2009
Order Due Date: Aug. 25, 2009
Suggested Retail Price: $84.99
Run Time: Approx. 460 Mins.

"Great White Odyssey" (Standard Definition and Blu-ray)
Join National Geographic on a deep-sea expedition with world-renowned shark experts Michael Scholl and Ramon Bonfil as they tag a 12-foot great white they call Nicole. Nicole is a lone female who takes them on an epic journey across an ocean seething with threats to her survival. Driven by overpowering natural instincts, Nicole navigates icy cold waters, dives to unfathomable depths, battles hunger and fatigue, outsmarts some of the ocean's most lethal inhabitants and ultimately travels 6,000 nautical miles in 99 days, the fastest trans-oceanic migration recorded for any fish. Experience her world up close through her eyes -- a world full of wonder, mystery and danger. Includes photo gallery.

Available Now
Suggested Retail Price: $19.98 (SD)/$28.99 (BD)
Run Time: Approx. 50 Mins.

"Rhino Rescue" (Standard Definition and Blu-ray)
From award-winning filmmakers Beverly and Dereck Joubert comes the unbelievable story of the black rhino and those who are fighting to save the last of these amazing creatures. Infuriated and desperate after witnessing poachers kill the last black rhino in Botswana, the Jouberts enlist the help of the Botswana Defense Force and begin a massive relocation effort. After years of hard work, a small population of black rhinos is now thriving in Botswana. Includes photo gallery.

Street Date: July 28, 2009
Suggested Retail Price: $19.98 (SD)/$28.99 (BD)
Run Time: Approx. 50 Mins.

"The Human Family Tree" (Standard Definition)
Narrated by actor Kevin Bacon. On the most diverse street in the most diverse city in the most diverse country in the world, a team of National Geographic scientists swab the cheeks of some 200 random New Yorkers -- hoping to reveal clues about our ancestral footprints and prove we are all cousins in the "family of man."

With cutting-edge science, geneticist and National Geographic Explorer-in-Residence Spencer Wells and a team from National Geographic's Genographic Project use this data to trace the human journey through time, from our origins in the heart of Africa to the ends of the world. In doing so, "The Human Family Tree" answers some of humanity's most burning questions — who we are and where we come from — and forces us to change how we think about our relationships with those around us.

Street Date: Sept. 1, 2009
Order Due Date: July 28, 2009
Suggested Retail Price: $19.98
Run Time: Approx. 92 Mins.

"CIA Confidential" (Standard Definition)
Get an inside view of some of the CIA's recent top-secret missions -- from the manhunt for Osama bin Laden to field operations in Pakistan that helped prevent a wave of explosions planned by al Qaeda. Hear from veteran intelligence officers, who offer detailed accounts of the surveillance operations and raids, arrests and evidence collection that halted some of the most significant terror plots since Sept. 11. The DVD includes two programs, "Hunt for Bin Laden" and "Pakistan Undercover," plus a 50-minute bonus program "CIA Secret Experiments."

Street Date: Sept. 15, 2009
Order Due Date: Aug. 11, 2009
Suggested Retail Price: $19.98
Run Time: Approx. 90 Mins.

"Egyptian Secrets of the Afterlife" (Standard Definition)
To the ancient Egyptians, life after death was a high-stakes underworld journey fraught with terrifying obstacles: fiery lakes of death, battles with monsters and ultimately eternal death or resurrection with the sun. For the pharaoh, the entire cosmos depended on the king's successful journey and resurrection.

Tag along on a quest as world-renowned archaeologist and National Geographic Explorer-in-Residence Zahi Hawass excavates a mysterious tunnel at the very bottom of Seti's tomb -- far below the surface of the Earth -- to shed light on the beliefs of ancient Egyptians. Includes bonus program "Egypt's Hidden Treasures."

Street Date: Sept. 22, 2009
Order Due Date: Aug. 18, 2009
Suggested Retail Price: $19.98
Run Time: Approx. 50 Mins.

National Geographic Entertainment (NGE) was established in 2007, combining into a single operating group National Geographic's Cinema Ventures, Feature Films, Kids Entertainment, Home Entertainment and Music & Radio business units. NGE is part of National Geographic Global Media, also formed in 2007, bringing together all of National Geographic's editorial platforms to streamline collaboration and further support the Society's mission. Founded in 1888 to "increase and diffuse geographic knowledge," National Geographic works to inspire people to care about the planet. It reaches more than 370 million people worldwide each month through magazines, books, digital media, television, radio, music, film, exhibits and live events. It funds more than 250 scientific research, exploration and conservation projects each year and supports an education program promoting geography literacy. For more information, visit www.nationalgeographic.com.

ENJOY BEST OF NATIONAL PARKS WITH NEW DVD OFFERINGS FROM NATIONAL GEOGRAPHIC HOME ENTERTAINMENT

2009-06-25

WASHINGTON (June 25, 2009)--This summer, millions of Americans will head to the national parks to explore the outdoors and experience the beautiful scenery, unique wildlife and unbridled adventure our parks have to offer. From the scenic vistas of the Grand Canyon to Yosemite's famous Giant Sequoia groves, there's a lot of ground to cover in the parks, but not every area is accessible to tourists. Now, National Geographic uncovers the hidden beauty of some of America's most beloved parks in its new DVD collection "National Geographic National Parks Collection," available Tuesday, Aug. 18, on shopNGvideos.com, in stores where videos are sold or by calling (800) 627-5162.

Highlights from the "National Parks Collection" include "Hidden Hawaii," "Death Valley" and "Grand Canyon," which can all be purchased separately at retail or as part of the "National Parks Collection."

Whether it's facing the wild extremes of Death Valley, journeying to the depths of our newest marine sanctuary or trekking to the top of Denali's Mount McKinley, National Geographic's new DVDs reveal the hidden gems of these national treasures. Each home video offering is a terrific primer for first-time visitors, a valuable souvenir for experienced travelers or a handy resource for those who simply want to enjoy the pristine beauty of the parks.

Titles include:

"National Parks Collection"
Thrill to the wonders of planet Earth with National Geographic's new "National Parks Collection," a seven-disc compilation showcasing the hidden beauty of our national parks. From the Grand Canyon's unexplored back country to Hawaii's underwater coral reefs, this breathtaking anthology takes viewers beyond the tourist hot spots to explore these amazing places as never before.

Programs include "Secret Yellowstone," "Secret Yosemite," "Extreme Alaska: Denali National Park," "Everglades," "Grand Canyon," "Death Valley" and "Hidden Hawaii." Special features: 3-D interactive, printable maps and photo galleries.

Street Date: Aug. 18, 2009
Order Due Date: July 14, 2009
Suggested Retail Price: $59.98
Run Time: Approx. 330 mins.

"Death Valley"
Death Valley National Park is a land of extremes. It's the driest place in the United States, the lowest place in the Western Hemisphere and, at one time, the hottest single location recorded on Earth. Yet life continues to thrive here: More than 1,000 plant and several animal species call this park home. Journey with National Geographic, from the park's highest peak at 11,049 feet to its lowest point at 282 feet below sea level, and meet the scientists who are working to protect this wild place. Special feature: 3-D interactive, printable map.

Street Date: Aug. 18, 2009
Order Due Date: July 14, 2009
Suggested Retail Price: $19.98
Run Time: Approx. 50 mins.

"Hidden Hawaii"
Encompassing more than 140,000 square miles of ocean waters and 10 islands and atolls, Hawaii's Papahānaumokuākea Marine National Monument, America's newest marine sanctuary, is bigger than all U.S. national parks combined — yet the majority of this environment has never been seen. National Geographic embarks on a month-long expedition to explore stunning coral reefs, shallow water environments and rare species unique to Hawaii, revealing what composes this vast area and what it will take to protect it. Special feature: photo gallery.

Street Date: Aug. 18, 2009
Order Due Date: July 14, 2009
Suggested Retail Price: $19.98
Run Time: Approx. 50 mins.

"Grand Canyon"
It hosts nearly 5 million tourists a year, but visitors see only a tiny fraction of the Grand Canyon's true beauty. Some of its backcountry has almost never felt the tread of a human foot. Even scientists know precious little about the canyon's 91 mammal species and more than 350 types of birds, its vegetation and how and when the canyon was formed. National Geographic joins a rare scientific expedition to explore the canyon's entire 277-mile length. Trace the canyon's geological history, study the microscopic colonies of vegetation that survive where no other plant can and examine its many unique creatures to unlock some of the mysteries of this wonder of the world.

Street Date: Available Now
Suggested Retail Price: $19.98
Run Time: Approx. 50 mins.

National Geographic Entertainment (NGE) was established in 2007, combining into a single operating group National Geographic's Cinema Ventures, Feature Films, Kids Entertainment, Home Entertainment and Music & Radio business units. NGE is part of National Geographic Global Media (NGGM), also formed in 2007, bringing together all of National Geographic's editorial platforms to streamline collaboration and further support the Society's mission. Founded in 1888 to "increase and diffuse geographic knowledge," National Geographic works to inspire people to care about the planet. It reaches more than 360 million people worldwide each month through magazines, books, digital media, television, radio, music and film. It funds more than 250 scientific research, exploration and conservation projects each year and supports an education program promoting geography literacy. For more information, visit www.nationalgeographic.com.

NATIONAL GEOGRAPHIC CONTRIBUTES RICH CONTENT TO MAPS101

2009-06-25

SANTA BARBARA, Calif. (June 25, 2009)--Through a new alliance, Maps101, the leading online social studies teaching resource, will now offer compelling National Geographic content, including maps and video footage.

Beginning this month, Maps101 subscribers -- K-12 schools throughout the United States -- can access the National Geographic Collection that includes video footage, archival maps and exclusive activities. The alliance further enriches Maps101's current offerings of thousands of engaging and interactive features for social studies, including history, geography and earth sciences.

"At a time when school budgets are stretched thin, Maps101 is offering more content than ever before," said John Serpa, CEO of Maps101. "The National Geographic brand is synonymous with some of the world's most inspiring maps and imagery and accurate content, and its maps and video footage are a great addition for our subscribers."

Maps101 continues to develop new content in-house, including ever popular animated timelines, educational games and activities and Geography in the News. National Geographic short videos will cover a variety of issues from wildlife to political situations and other topical events. Also available to Maps101 subscribers is a collection of historical maps from the National Geographic archives, including maps of the world, continents, countries, space and more.

"We have acquired content from National Geographic that not only complements our current offerings, but strengthens Maps101 in less geography-centric subjects such as earth sciences," added Serpa. "We are delighted to offer teachers across the curriculum some of the highest-quality learning materials available."

"Maps101 is a clear leader in bringing quality content to the classroom. We view this as an opportunity to further extend the reach of National Geographic maps content in schools," said Charlie Regan, vice president and general manager, National Geographic Maps. "Our assets will significantly enhance the Maps101 experience."

Teachers, librarians, students and parents can gain access to the new material using their school's unique Maps101 login. As with all content on the site, where appropriate, content can be projected, downloaded or printed. Unlimited access is provided to teachers, pupils and parents from any Internet-connected computer. Trial subscriptions are available free of charge from the Maps101 Web site.

For more information or for a free trial of Maps101 for review, contact Stephanie Jensen at (805) 685-3100 ext. 108 or email stephanie@maps.com.

About Maps101
Formed in 1998 as a division of Maps.com, Maps101 gives the K-12 teacher a unique online resource for engaging, interactive, social studies content at a cost of only pennies per student. This dynamic online resource saves time by providing teachers with comprehensive, geography-centric lesson plans, maps, educational games and support materials.

About National Geographic
The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society works to inspire people to care about the planet. It reaches more than 360 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit nationalgeographic.com.

NATIONAL GEOGRAPHIC ENTERTAINMENT TO RELEASE 'AMREEKA' SEPT. 4 IN NEW YORK AND LOS ANGELES

2009-06-24

LOS ANGELES (June 24, 2009)—National Geographic Entertainment (NGE) will release Cherien Dabis' comedy "Amreeka" in New York and Los Angeles on Friday, Sept. 4, 2009, with a national rollout to follow. "Amreeka" premiered at this year's Sundance Film Festival, at New Directors/New Films (a co-presentation of The Museum of Modern Art and The Film Society of Lincoln Center) and in Directors Fortnight at the Cannes Film Festival, where it won the FIPRESCI prize.

"Amreeka" tells the adventures of Muna, an indomitable woman from the West Bank who moves to the promised land of small town Illinois with her teenage son, Fadi. In America, as her son navigates high school, Muna works hard and dreams of a new life. Nisreen Faour stars as Muna; Melkar Muallen plays her 16-year-old son. Also in the cast are Hiam Abbass, Alia Shawkat, Yussef Abu-Warda and Joseph Ziegler.

Written and directed by Dabis, "Amreeka" was produced by Christina Piovesan and Paul Barkin. Alicia Sams, Cherien Dabis and Greg Keever were executive producers; Liz Jarvis and Al-Zain Al-Sabah were co-producers. This National Geographic Entertainment Presentation is a National Geographic/Imagenation Abu Dhabi Release in association with Levantine Entertainment, A First Generation Films Production, an Alcina Pictures/Buffalo Gal Pictures/Eagle Vision Media Group Production produced in association with Manitoba Film & Music, Rotana Studios and Showtime
Arabia.

Earlier in her career Dabis was a recipient of a 2007 National Geographic All Roads Film Project seed grant for her short film "Make a Wish."

National Geographic Films President Adam Leipzig said, "'Amreeka' is a great culture clash comedy, and with it Cherien Dabis has announced herself as one of the great new talents in film. It is both funny and moving in its depiction of the hectic work it takes to attain the American dream. This international story is a perfect fit for National Geographic as we aspire to inspire people to care about our world. Since Cherien received one of the first National Geographic All Roads grants, working with her on 'Amreeka' is especially exciting."

Dabis added, "While 'Amreeka' is a very personal film, it's a universal story about family, the sacrifices we make for those we love and the often elusive search for belonging. I have no doubt that we've found the right home for it."

The release schedule for "Amreeka":

Sept. 4
New York
Los Angeles

Sept. 18
Chicago
San Francisco
Detroit
Washington, D.C.
Boston
New York and Los Angeles: Check local listings for additional theaters
Orange County, Calif.

Sept. 25
Philadelphia
Dallas
Houston
Austin
Seattle

Oct. 2
Miami
Orlando, Fla.
Jacksonville, Fla.
Portland, Ore.
Atlanta
San Diego
Albuquerque
Minneapolis

Please note, as with all films, dates are subject to change. Check local listings for theaters screening the film in each city.

For group sales info, go to amreekagroupsales@gmail.com. For more information about the film, visit www.amreeka.com, become a fan on Facebook, or receive updates from director Cherien Dabis via Twitter at http://twitter.com/cheriendabis/.

About National Geographic Entertainment
National Geographic Entertainment (NGE) includes National Geographic Films (NGF) , which co-presented the 2005 Academy Award-winning "March of the Penguins" and 2004 Oscar-nominated film "The Story of the Weeping Camel," and National Geographic Cinema Ventures (NGCV), which released both domestically and internationally the 3-D concert film "U2 3D" in 2008 to critical acclaim. NGCV set giant-screen box office records with "Mysteries of Egypt," and recently with "Sea Monsters: A Prehistoric Adventure." Adam Leipzig is president of NGF, Lisa Truitt is president of NGCV and Mark Katz is president of distribution of NGCV.

NGE combines into a single operating group National Geographic's Cinema Ventures, Films, Kids Entertainment, Home Entertainment and Music & Radio. NGE is part of National Geographic Global Media, bringing together all of National Geographic's editorial platforms in order to streamline collaboration and further support the Society's mission. Founded in 1888 to "increase and diffuse geographic knowledge," National Geographic works to inspire people to care about the planet. It reaches more than 360 million people worldwide each month through magazines, books, digital media, television, radio, music and film. It funds more than 250 scientific research, exploration and conservation projects each year and supports an education program promoting geography literacy. For more information, visit www.nationalgeographic.com.

NATIONAL GEOGRAPHIC INTRODUCES DUET TRAVEL PHONE WITH DUAL SIM CAPABILITY

2009-06-17

WASHINGTON (June 17, 2009)—National Geographic has introduced the National Geographic Duet Travel Phone, designed specifically for the needs of the international traveler. The new handset supports two SIM cards and offers additional features useful for travelers, such as Bluetooth, a camera, FM radio, television and 1GB storage card. The Duet comes loaded with National Geographic content, including ringtones, wallpapers and travel-related videos from the National Geographic Channel.

The Duet includes National Geographic's pay-as-you-go National Geographic Travel SIM card, allowing affordable calling in 185 countries, free incoming calls in more than 80 countries and 30 minutes of outgoing call credit (for most countries). Users have the option of inserting another SIM card in the phone and having a secondary number and service. This option is perfect for those who need to retain their current phone number while overseas or who want a secondary number dedicated for business or family. The service also offers 24/7 toll-free U.S.-based customer service directly from the handset via a three-digit access number.

The National Geographic Travel SIM card can be purchased separately from the Duet phone for those travelers who already own a cell phone that is compatible for international use.

"Our service offers comparable international coverage to carriers such as Verizon, T-Mobile and AT&T, but at a fraction of the cost. In today's economic environment, there is good reason to utilize National Geographic's international cellular service when traveling," said Sebastian Harrison, president of Cellular Abroad Inc. "The unique features of the new Duet handset perfectly complement the equally unique qualities of the service."

The National Geographic Travel Phone is available online through CellularAbroad.com, Amazon.com, Expansys-usa.com and other select retailers.

About National Geographic
The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society works to inspire people to care about the planet. It reaches more than 360 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit nationalgeographic.com.

About Cellular Abroad
Cellular Abroad has been operating since 2001 and has become the most popular choice among international travelers for cellular service. With offices in Playa del Rey, Calif., and in Italy, Cellular Abroad has helped tens of thousands of travelers obtain affordable and reliable cellular service while traveling abroad. Cellular Abroad has an outstanding record of customer service and is committed to making international cellular service available to everyone. Visit Cellular Abroad at www.cellularabroad.com or call (800) 287-5072.

NATIONAL GEOGRAPHIC AND CITY OF MONTRÉAL LAUNCH FIRST URBAN GEOTOURISM MAPGUIDE

2009-06-15

MONTRÉAL CITY (June 15, 2009)—National Geographic Society's Center for Sustainable Destinations and the Geotourism Council of Montréal unveiled a new MapGuide during a launch ceremony today at the Montréal City Hall. The Montréal MapGuide is National Geographic's first urban MapGuide with the focus on geotourism, defined as "tourism that sustains or enhances the geographical character of a place — its environment, culture, aesthetics, heritage and the well-being of its residents."

The Montréal Geotourism Council managed the community-based process over the past year, including reviewing the nearly 400 local nominations to determine the places that best meet the geotourism definition and uphold the 13 principles of the Geotourism Charter. Montréal was the first city in the world to sign the charter, in 2007.

The MapGuide will be distributed locally by Tourisme Montréal at information centers and businesses featured on the MapGuide, and internationally through Tourisme Montréal's overseas offices. One side of the MapGuide shows a satellite image of Montréal that makes clear that this international city is both an island and an area that has an incredible amount of green space mixed in with its urban landscape. The reverse side provides a street map of downtown Montréal and Old Montréal, full of insiders' tips on the city's best food, fashion, architecture, museums and walks.

"The Geotourism MapGuide highlights the reasons why Montréal is a must-see destination: lively urban life, myriad festivals and cultural and sports events, a museum network, as well as recreational and outdoor facilities. Montréal is also a unique city with its French flair and many cultural communities that call it home. By agreeing to the stringent criteria of the National Geographic Society's Geotourism Charter, Montréal became a reference point in terms of an eco-responsible urban centre and a pioneering city as a sustainable destination," said the mayor of Montréal, Gérald Tremblay.

Produced in both French and English on recycled paper, the MapGuide features descriptive listings and map points of attractions, hotels, businesses and interesting environmental and cultural assets and activities nominated by the residents of Montréal. Montréal's parks are highlighted: The whole map has a "green" focus, including the city's highest point — Mount Royal Park — designed by Frederick Law Olmstead, also famous for New York's Central Park. A number of map points are food recommendations, from trendy French cafés and bakeries to the Taverne Normand, an old-fashioned tavern that the map deems "agreeably rowdy" on hockey nights.

"Montréal has proactively embraced sustainability policies, so visitors are treated to an outstanding city that is culturally vibrant and environmentally aware," said Jonathan B. Tourtellot, director of the Center for Sustainable Destinations." It's appropriate that our first urban Geotourism MapGuide is for Montréal. This city is a role model for other places around the world beginning to embrace geotourism."

For the first time in a National Geographic MapGuide, quotes and drawings from local children are featured in a special "City for Kids" section. Two schools — École Saint-Bernardin and École Marguerite-Bourgeoys — participated in an essay and drawing contest to illustrate what Montréal means to them. The schools' fourth-grade students attended the launch, and the Montréal Geotourism Council presented them with a plaque to recognize their contribution to this local project.

Additional features of the Montréal MapGuide include an introduction by Dr. Kathy Reichs, author and forensic anthropologist; theme text blocks; a timeline on the "History of Montréal"; and 10 "Geotraveler Tips" to help travelers immerse themselves in the locale. "Montréal is the leading lady of contradictions — flirting with her future while embracing her past, vigorously blending French and English, harmonizing the steel skyscrapers of downtown with the green gems of her parks," writes Reichs about her adopted city.

One of six local experts to contribute text blocks, fashion designer Jean-Claude Poitras notes, "Montréal's ties to France shape the city's sophisticated tastes. They also give it early notice of European trends in arts and business, which helps explain Montréal's creative edge in 21st-century industries."

Project coordinator Marie-Claude Joly says the Council posed a simple question to local residents when creating the MapGuide — "What's so special about your place?" — as the initial criterion for the geotourism nominations. Montréal embraced the geotourism concept in 2006, recognizing the importance of destination stewardship and wisely managed tourism to Montréal's future growth and sustainability.

Partnering with National Geographic on the co-branded MapGuide project are the 12 members of the Geotourism Council: Héritage Montréal, The World Center for Excellence for Destinations Tourisme Montréal, Ville de Montréal, Destination Centre-Ville, Ministère de la Culture, des Communications et de la Condition féminine, Parks Canada, Old Port of Montréal Corporation, Société de développement de l'avenue du Mont-Royal, Les Amis de la montagne, Parc Jean-Drapeau and Université du Québec à Montréal. Substantial leadership and financial support is provided through the Ministère de la Culture, des Communications et de la Condition féminine du Quebec, Ville de Montréal and Tourisme Montréal under the Entente sur le développement culturel de Montréal.

National Geographic's Center for Sustainable Destinations provided overall project direction under Jonathan Tourtellot and Cheryl Hargrove; National Geographic Maps handled all design and cartography related to the production of the MapGuide. Andre Jean Lauzon served as destination editor; Canadian David Thomas wrote the text and map notes; Jay Walljasper served as overall project editor.

The National Geographic Society has worked with community-based alliances to develop similar Geotourism MapGuides in several other regions around the world. MapGuide projects have been completed in Greater Yellowstone, the Central Cascades (Oregon, Washington), the Crown of the Continent (Alberta, British Columbia, Montana), Guatemala, Sonoran Desert (Arizona, Sonora), Romania, Norway, Honduras, Peru, Baja California, Rhode Island, Vermont and Appalachia.

Additional information on geotourism in Montréal is available at www.montrealgeo.com (in French at www.geomontreal.com).

The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society works to inspire people to care about the planet. It reaches more than 360 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit nationalgeographic.com.

NATIONAL GEOGRAPHIC GAMES ANNOUNCES LINEUP FOR CONSOLE, PC, ONLINE AND MOBILE PLATFORMS

2009-05-30

WASHINGTON (June 1, 2009)—National Geographic Games (NGG) is unveiling a slate of new, high-quality, branded games for the PlayStaion3, Xbox and Nintendo Wii consoles, online, mobile and virtual world markets, via partnerships with premier game publishers and developers Black Bean Games, Smart Bomb Interactive and RealGamesTM, the casual games publishing arm of RealNetworks®, Inc. The announcement was made today by Paul Levine, senior vice president, National Geographic Interactive Platforms Group, and senior vice president, corporate strategy and development, National Geographic Global Media.

"Our Interactive Platforms division continues to field a broad array of highly engaging and entertaining consumer products with universal appeal across multiple platforms, incorporating the best of National Geographic's mission, brands and franchises," said Levine. "Millions of families and gamers of all ages around the globe are playing our games on consoles, handhelds, mobile phones and online, and we are thrilled to work with such creative and innovative partners to deliver next-generation 'AAA' titles and virtual experiences to our global audiences."

The new National Geographic partnerships will play an integral role as the Society, known for its documentation and exploration of the natural world, continues to evolve as an organization through the creation of new, family-friendly consumer experiences and means of storytelling that inspire people of all ages to explore their world.

Based on National Geographic's core themes and media properties, these branded games will further enhance National Geographic's mission of inspiring people to care about the planet and will allow gamers of all ages to explore the natural world through play.

Black Bean Games — Black Bean Games, an Italian-based publisher of console, handheld and PC-based games and best known for its Superbike franchise, is partnering with NGG to develop eight games that incorporate themes of ancient and lost worlds, wildlife, geography and natural wonders. Available on PlayStation 3, Xbox 360 and Nintendo Wii, each game will include National Geographic's award-winning HD photography and video content. The games also will include fun peripherals to enhance game play. The first game is scheduled to release by Q2 2010.
Smart Bomb Interactive — Through its partnership with Smart Bomb, best known for its character-based racing games and the forthcoming aerial adventure "Snoopy Flying Ace," National Geographic introduces its first global-scale virtual world, "National Geographic's Animal Adventures,"™ which focuses on animals, geography and exploration. Kids ages 5-11 will be able to explore this online world with animal avatars they choose, customize and outfit for exploration adventures. Along the way they'll play games with friends, design habitats for their animals and uncover the mysteries of this new world in a series of multiplayer quests and expeditions. Young explorers and their families also will have access to a vast multimedia library created from National Geographic's world-renowned content libraries and will be able to participate in ongoing virtual "live events" on a multitude of topics, allowing them to learn more about the natural world and its animal inhabitants. "Animal Adventures" is scheduled to launch in Q2 2010.
RealGames* — NGG is working with RealNetworks* to develop and publish five casual PC and online games globally via Real's extensive distribution channels. Beginning release later this year, the first two games will be part of major National Geographic cross-platform global event launches. Through this collaboration, Real and NGG aim to take casual online gaming to the next level through a combination of highly immersive storytelling, exploration-based game play and rich visual content.

"Finding the right partners is critical in collaborating to develop truly great games. Each of these partners brings with them incredible creativity and proven expertise in developing, marketing and distributing family-friendly 'AAA' titles across multiple platforms to global audiences," said Chris Mate, vice president and general manager for NGG. "These new relationships will further enable NGG to offer unique gaming experiences based on our award-winning storytelling, renowned digital and HD imagery, information and authenticity — the kind of games only National Geographic can deliver."

About National Geographic Ventures
National Geographic Ventures (NGV) is a wholly owned, taxable subsidiary of the National Geographic Society, one of the largest nonprofit scientific and educational organizations in the world. Founded in 1888 to "increase and diffuse geographic knowledge," the National Geographic Society works to inspire people to care about the planet. NGV, part of the editorial group National Geographic Global Media, includes National Geographic Television (NGT) production and distribution, National Geographic Television International, Digital Media (including Nationalgeographic.com) and National Geographic Interactive Platforms Group, comprising NGV's Mobile, Gaming, Maps and Digital Publishing business units. NGV creates and distributes content across multiple platforms and media, providing outlets for the hundreds of scientific and expedition-based grants awarded each year. For more information, go to www.nationalgeographic.com.

* RealNetworks and RealGames are trademarks or registered trademarks of RealNetworks, Inc.

NEW NATIONAL GEOGRAPHIC WIRELESS SERVICE CONNECTS FAMILIES AND FRIENDS ABROAD FOR LESS

2009-05-14

WASHINGTON (May 14, 2009)--Building on its Talk Abroad™ international calling plan, National Geographic, together with Cellular Abroad, has introduced a new, affordable cell phone service that allows U.S. residents to make and receive international calls using the strength of the country's largest digital wireless network. This new subscription-free cell phone service provides users with a viable alternative to high monthly charges and long-term contracts and is now available online at CellularAbroad.com and in stores at J&R, Expansys, Fry's and other select retailers.

Whereas the Talk Abroad Travel Phone is geared toward those traveling overseas, the new National Geographic phone service is the ideal solution for those calling from within the United States. The domestic service provides competitive rates when calling locations across the globe, with the convenience of using a U.S.-based phone number. Direct-dial calls from the United States to many international destinations, including Mexico, Canada, China and the United Kingdom, start at $0.17 per minute, while domestic calls are just $0.15 per minute. Users can choose from the Motorola V3 Razr Explorer Quad Band phone for $199 and the Motorola C139 Dual Band phone for $69. Both handsets using this service include 133 minutes of free domestic talk time.

With 24/7, toll-free, U.S.-based customer support, and no bills, activation fees, service contracts or other hidden fees, the National Geographic phone service offers full flexibility. Each phone is preloaded with iconic images, wallpapers and ring tones from National Geographic's award-winning archives and comes with a battery, wall charger, SIM card and user manual.

"The new National Geographic phone service is perfect for people who need dependable wireless service but don't want to pay for minutes they won't use," said John Dumbacher, senior vice president, licensing, for National Geographic. "Both plans offer customers easy, reliable and budget-conscious solutions to keep in touch with friends and family here at home and overseas."

For more information, visit natgeophone.com.

About National Geographic
The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society works to inspire people to care about the planet. It reaches more than 360 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,000 scientific research, conservation and exploration projects and supports an education program combating geographic illiteracy. For more information, visit nationalgeographic.com.

About Cellular Abroad
Cellular Abroad has been operating since 2001 and has become the most popular choice among international travelers for cellular service. Cellular Abroad has an outstanding record of customer service and is committed to making international cellular service available to everyone. Visit Cellular Abroad at cellularabroad.com or call (800) 287-5072.

EXPLORE TERRA FIRMA™ GOURMET COFFEE WITH AN ADVENTUROUS TWIST

2009-05-07

WASHINGTON (May 7, 2009)--Terra Firma™ is a world-class coffee with environmental and social character. With its launch today, Terra Firma unites the adventurous spirit of National Geographic with the award-winning taste of Café Bom Dia to deliver a unique coffee experience.

Sourced from six of the world's finest growing regions -- Brazil, Ethiopia, Costa Rica, Colombia, Sumatra and Kenya -- Terra Firma single-origin, specialty-grade coffee is carefully crafted to emphasize environmental and cultural sustainability in coffee-farming communities across the world. Its Brazilian coffees, now available on Amazon.com, are roasted at a carbon-neutral facility.

All Terra Firma coffees are Fair Trade Certified™, an international third-party mark that guarantees direct trade, fair prices, environmental stewardship and investment in farming communities. Café Bom Dia is a fourth-generation, family-owned coffee company based in Brazil, with a commitment to the environment, demonstrated by its CarbonNeutral® certification.

"In carrying out our mission to inspire people to care about the planet, it is vital for National Geographic to partner with organizations that share our values," said Krista Newberry, vice president, Licensing, for National Geographic. "Through its emphasis on sustainability and Fair Trade Certified growers, Café Bom Dia is an ideal partner for us as we venture into the specialty coffee market."

National Geographic's net proceeds from Terra Firma coffee will support vital exploration, conservation, research and education programs.

Scored as "outstanding" by the Specialty Coffee Association of America, Terra Firma single-origin light, medium and dark roasts are sold as whole bean or pre-ground. To learn more or to order online, visit www.NatGeoTerraFirmaCoffee.com. Suggested retail price is $10.99 for a 12-ounce package.

For images, visit http://ftp.nationalgeographic.com/pressroom/terra_firma (username: press; password: press)

About coffee: Over 100 million people in developing countries depend on coffee as their main source of income. Coffee is the world's second most popular beverage after water. About 1.4 billion cups a day are consumed worldwide. Gourmet java drinkers are growing in number in the United States. Last year, 17 percent, or nearly 29 million people, said they drank gourmet coffee every day -- up from 14 percent in 2001.

What are gourmet coffees? Sometimes called "specialty" or "premium" coffee, gourmet coffees are made from exceptional Arabica beans grown in ideal coffee-producing climates and are usually harvested by hand in mountainous areas. Gourmet coffees have distinctive flavors, specific to botanical variety, processing method and the unique characteristics of the soil and environment that produces them. Gourmet coffees stand in stark contrast to the often bitter Robusta beans grown at low elevations and harvested by machine.

About Café Bom Dia
Café Bom Dia is a fourth-generation, family-owned coffee company based in Brazil. Known for its "tree to shelf" supply chain, Café Bom Dia meets the strictest international certification standards for quality and food management (ISO 9001, 14001 and 22000). In 2007, Café Bom Dia converted its Brazil roaster to run on renewable biomass instead of fossil fuel. Through that conversion, offsets and other environmentally sensitive reforms, Café Bom Dia has zero net carbon emissions and is a certified CarbonNeutral® company.

About National Geographic
The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society works to inspire people to care about the planet. It reaches more than 360 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,000 scientific research, conservation and exploration projects and supports an education program combating geographic illiteracy. For more information, visit nationalgeographic.com.

JASON SCIENCE CURRICULUM EARNS 2009 CODIE AWARD

2009-05-07

ASHBURN, Va. (May 7, 2009)--The JASON Project has captured its second major educational award of 2009, winning a coveted Software & Information Industry Association (SIIA) CODiE for excellence and vision in educational technology and digital content.

Operation: Resilient Planet, JASON's multimedia ecology curriculum, was named Best Science Instructional Solution by a nationwide group of educators, technology specialists and journalists. They also selected the unit as a finalist in the categories of Best Education Solution and Best Online Instructional Solution.

JASON is a nonprofit subsidiary of the National Geographic Society.

"We are delighted with this latest recognition," said Caleb M. Schutz, president of The JASON Project. "Our goal is to deliver a 21st-century educational solution for students and teachers everywhere, and this important award helps validate our progress."

Earlier this year Operation: Resilient Planet garnered a Distinguished Achievement Award from the Association of Educational Publishers. The unit's video game is a finalist in the category of Best Educational Toys and Games, with the winner to be announced in June.

The latest award signals a strong endorsement of JASON's new curriculum line, which launched in September 2007 with the release of the Operation: Monster Storms weather unit and was followed by the ecology unit last summer.

Technology & Learning magazine bestowed its Award of Excellence on Operation: Monster Storms in 2008 for "breaking new ground and demonstrating clear superiority over similar products in the market."

The weather unit also won a 2008 CODiE for Best Online Instructional Solution and was named a 2008 finalist for Best Science Instructional Solution.

JASON is in final development of an energy unit, Operation: Infinite Potential, scheduled for release this summer and developed in collaboration with Oak Ridge National Laboratory, National Energy Technology Laboratory, the U.S. Department of Energy, Shell International, the National Oceanic and Atmospheric Administration and the National Geographic Society.

About The JASON Project
JASON is a nonprofit subsidiary of the National Geographic Society. Since 1989, JASON has worked with leading scientific institutions and other organizations to develop inquiry-based science curricula and professional development. JASON was founded by Dr. Robert Ballard, the oceanographer and National Geographic Explorer-in-Residence who discovered the shipwreck of RMS Titanic and who today serves as JASON's chairman and chief scientist. For more information, visit www.jason.org.

NATIONAL GEOGRAPHIC MAKES A SPLASH WITH NEW SNORKELER PRODUCT LINE

2009-05-06

WASHINGTON (May 6, 2009)—Just in time for summer, National Geographic has joined with FAI to produce National Geographic Snorkeler™, a new line of carefully crafted snorkeling and swimming equipment for advanced, intermediate and beginner snorkelers, designed to enhance anyone's water-related outing.

National Geographic Snorkeler provides products in three distinct series:

Experience Series — Cost-effective equipment designed for the casual beginner, good for a trip to the beach, the pool or a Caribbean cruise.
Explorer Series — Rugged, high-quality equipment designed for comfort; accommodates extended range and water depth, ideal for a more serious and experienced user.
Expedition Series — Blends product features found in both the Explorer and Experience levels to create the greatest value in terms of cost and utility. Designed for occasional recreational use; can be utilized for entry-level diving activities.

Each product line is available in three packaging configurations: sets (mask, snorkel and fins); combos (mask and snorkel) and individual items (each of the pieces available separately).

"From the first broadcast of Jacques Cousteau's undersea voyages to the current work of National Geographic Explorer-in-Residence Sylvia Earle and National Geographic Fellow Enric Sala, National Geographic has a long history supporting the work of undersea explorers, so it is a natural extension of our brand to encourage others to do the same, with our new National Geographic Snorkeler line," said Markus Hutnak, director, Licensing, for National Geographic. "Great care has been taken to consult with dive industry professionals to create each piece of equipment, which are fit and appropriately sized to the user, providing lasting comfort and a custom 'Dive-Pro Fit.'"

All masks feature CE tempered lenses, with a lightweight frame composed of Delrin™ and plastics; a flexible 3-point hold mask strap; pliable, feathered edge seal; and Ratchet Quick Lock™ strap adjustment system. Snorkel mouthpieces feature an orthodontic design, with a snorkel splash guard and wide-bore breathing tube. Fins feature soft, comfortable foot pockets available in both a closed and adjustable open heel, which may be worn with or without additional foot protection; replaceable fin straps; and a variety of blade styles to meet diverse snorkeling conditions.

The National Geographic Snorkeler environmentally friendly "Carry Bag" packaging is designed to minimize waste while maximizing utility. The carry bag can be comfortably used to carry Snorkeler equipment to and from water-based activities and is included with every set and combo package.

National Geographic Snorkeler also carries swimming and kids products, including goggles, kickboards and accessories. For more about National Geographic Snorkeler, visit NatGeoSnorkeler.com.

The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society works to inspire people to care about the planet. It reaches more than 360 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,000 scientific research, conservation and exploration projects and supports an education program combating geographic illiteracy. For more information, visit nationalgeographic.com.