NEW YORK (Nov. 25, 2003)—National Geographic magazine posted an increase of 45.8 advertising pages over last year, up almost 12 percent, for a total of 440 pages. This marks the best year for advertising for the 115-year-old publication, said Sean Flanagan, vice president and worldwide publisher of National Geographic magazine.
In addition, the magazine is posting record ad pages in its December 2003 issue — 26 new pages and 15 new advertisers — up almost 77 percent over last December’s issue. New advertisers to the December 2003 issue include Microsoft, HP, Sony, American Express, Smith Barney, Kyocera, Ford F-150, Oral B and United States Postal Service.
“Our strength in the marketplace, fueled by the most relevant editorial product and increased power at the newsstand, has attracted a plethora of new advertisers this year,” said Flanagan. “The advertising community’s overwhelming response to the vitality of the brand, as well as the ongoing response to Bill Allen’s editorial direction, demonstrates that great brands and magazines flourish in tough economic market conditions.
“In 2003, National Geographic opened a new advertising office in London, hired nine new advertising professionals in key markets and created new NGM consumer access points for clients, including cover wraps, maps, demo editions and newsstand specials,” Flanagan added.
National Geographic magazine is the official journal of the National Geographic Society, one of the world’s largest nonprofit educational and scientific organizations. Published in 24 languages, the magazine has 40 million readers who span every country around the globe. It is sent each month to National Geographic members and is also available on newsstands for $4.95 a copy. Single copies can be ordered by calling (800) NGS-LINE, which is also the number to call to apply for Society membership.