WASHINGTON (March 8, 2004)—National Geographic, the name synonymous with outdoor adventure, travel and exploration, will launch, in partnership with EganaGoldpfeil USA, an innovative, high-performance collection of watches inspired by over a century of expedition and exploration. The National Geographic Explorer Watch Collection will debut in Basel, Switzerland, next month; its U.S. introduction will follow at the Watch and Jewelry Show in Las Vegas in June.
Designed to inspire people to explore the world, or at least be dressed for doing so, the National Geographic Explorer’s Watch Collection captures the essence of today’s explorers and embodies the brand’s heritage. National Geographic’s net proceeds support vital exploration, conservation, research and education programs.
As part of its “Gear on Assignment” program, National Geographic explorers, researchers, photographers and filmmakers will field-test the National Geographic watch line in many of the world’s great habitats. The “Gear on Assignment” team has provided input into the development of the watch collection and, through field-testing, will ensure the products are durable and functional.
“Our watch collection is a natural extension of the National Geographic lifestyle,” said John Dumbacher, senior vice president of licensing for National Geographic. “And, who better to offer input on its direction than our own team of internationally renowned writers, photographers and scientific explorers?”
“EganaGoldpfeil USA is a leader in the license watch industry, with a long history of exceptional watch lines from around the world,” said Franz Brunner, executive vice president in charge of US Watch Operations, all brands. “National Geographic is known for its adventure, travel and extreme expeditions as well as its educational outreach programs, and we look forward to joining the spirit of exploration with National Geographic.”
The National Geographic 2004 Explorer Watch Collection is comprised of seven separate, innovative collections — Amazon, Canyon, Endeavor, Expedition, Himalayan, Pathfinder and Voyager. Also available will be two stand-alone styles, The Pharaoh and The Stratus. These highly functional, Swiss-inspired watch lines will take an explorer around the globe in style, while withstanding the rigors of an individual’s adventure.
About National Geographic
Founded in 1888, the National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Its mission is to increase and diffuse geographic knowledge while promoting the conservation of the world’s cultural, historical and natural resources. National Geographic reflects the world through magazines, television programs, books, videos, maps, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in 24 languages, is read by 40 million people each month in every country in the world. The National Geographic Channel reaches more than 200 million households in 25 languages in 146 countries. Nationalgeographic.com averages around 44 million page views per month. National Geographic has funded over 7,000 scientific research projects and supports an education program combating geography illiteracy.
National Geographic Enterprises includes licensing, a catalog business, online commerce and retail. These units oversee the merchandise related to the National Geographic brand worldwide. To learn more about National Geographic, log on to www.nationalgeographic.com, AOL Keyword: NatGeo.
About EganaGoldpfeil USA
EganaGoldpfeil Group is one of the global leaders in timepiece, jewelry, leather and lifestyle products. It has operating presence in 14 countries and distribution in over 90 countries. With over 5,000 employees, it is one of the innovative trendsetters in the luxury industry.
Assisted by EganaGoldpfeil Group’s vertically integrated manufacturing structure and backed by an international network that spans across Asia, Europe and America, EganaGoldpfeil USA’s core mission is to bring the finest-quality products to market. For further information on EganaGoldpfeil Group, please visit www.egana.com.