NEW YORK (March 3, 2004)—National Geographic magazine posted an increase of 30 advertising pages in the first quarter of 2004, up more than 36 percent over the first quarter of 2003, for a total of 111 pages year-to-date. This strong first quarter continues the momentum of the record advertising year of 2003 for the 115-year-old publication, said Sean Flanagan, vice president and worldwide publisher of National Geographic magazine.
In addition, the magazine is posting record ad pages in its March 2004 issue — 15 new pages, for a total of 48.7 pages — up almost 48 percent over last March’s issue. National Geographic has also added 15 new advertisers in 2004, including Infiniti, DHL, GE, Samsung, Old Spice, Kashi and Visa.
“Strong brands and great teams thrive in turbulent times,” said Flanagan. “While our industry has suffered through eight consecutive months of decline in ad pages, National Geographic has experienced eight consecutive months of robust growth. This is directly attributed to the incredibly passionate and talented NGM team delivering smart, relevant and customized solutions to advertisers and agencies. We have increased the breadth and depth of our advertising offerings to clients through demo editions, global buys, cross-platform programs and newsstand specials.”
National Geographic magazine is the official journal of the National Geographic Society, one of the world’s largest nonprofit educational and scientific organizations. Published in 24 languages, the magazine has 40 million readers who span every country around the globe. It is sent each month to National Geographic members and is also available on newsstands for $4.95 a copy. Single copies can be ordered by calling (800) NGS-LINE, also the number to call to apply for membership of the Society.
