WASHINGTON (March 15, 2004)—National Geographic and Sphinx by Oriental Weavers announced today an agreement to market and license a complete line of high-quality, sophisticated rugs for the National Geographic Home Collection, which launched with great success in October 2003. Reflecting the sense of travel and culture with which National Geographic is synonymous, this new line of decorative area rugs will celebrate the cultures, traditions and diversity of the world, while complementing the eclectic designs of the existing home collection.
All of National Geographic’s net proceeds from the Home Collection go to the Society’s World Cultures Fund to support the study and preservation of world cultures.
Offering high-quality materials combined with superior handmade and machine-made construction, Sphinx is the area rug market leader in color, style and quality. The rug collection, which will initially be offered in five different natural fiber colorations, constructions and price points, will launch at the Atlanta International Gift & Home Furnishings Market in July.
“Sphinx is a natural addition to National Geographic’s comprehensive line of furniture and decorative accessories,” said John Dumbacher, National Geographic’s senior vice president of licensing. “As with our existing licensees, we have chosen a company that is committed to creating top-quality products that represent National Geographic’s cultural exploration.”
“Our goal is to create a successful and unique home product, while still reflecting the exploration and world travel behind the National Geographic brand,” said Mike Riley, executive vice president of Sphinx. “We are proud to be a part of such a unique collection that offers consumers a distinct way to furnish their home.”
Other licensees that make up the National Geographic Home Collection include:
Lane Home Furnishings—wood and upholstered furniture
iPhotoart Inc.—limited-edition photographic prints
Palecek—handcrafted decorative accessories and accents
Sferra Bros.—bedding textiles, table linens, pillows and throws
Sugo Music—world music CDs
Toyo—hand-painted decorative accessories
Wildwood—lighting, mirrors and wall screens
Zrike—ceramic table top, flatware and glassware
This eclectic collection will be introduced in Lane Comfort Galleries, department
stores, furniture specialty stores and better retailers in April 2004.
About National Geographic
Founded in 1888, the National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Its mission is to increase and diffuse geographic knowledge while promoting the conservation of the world’s cultural, historical and natural resources. National Geographic reflects the world through magazines, television programs, books, videos, maps, interactive media and merchandise. National Geographic Magazine, the Society’s official journal, published in 24 languages, is read by 40 million people each month in every country in the world. The National Geographic Channel reaches more than 200 million households in 25 languages in 145 countries. Nationalgeographic.com averages around 44 million page views per month. National Geographic has funded over 7,000 scientific research projects and supports an education program combating geography illiteracy.
National Geographic Enterprises includes licensing, a catalog business, online
commerce and retail. These units oversee the merchandise related to the National Geographic brand worldwide. To learn more about National Geographic, log on to www.nationalgeographic.com, AOL Keyword: NatGeo.
About Sphinx By Oriental Weavers
Founded in 1991, Dalton-based Sphinx is a division of Oriental Weavers Group, a multi-national collection of companies formed in the 1970s that is headquartered in Cairo, Egypt. For more information on Sphinx product collections, log onto the website at www.owsphinx.com.