WASHINGTON (Oct. 28, 2005)–A Bulgarian edition of National Geographic magazine will launch in November 2005, broadening the international reach of the magazine that has set the standard for excellence in reporting, photography and mapmaking to 28 local-language editions. The Bulgarian edition will be published by Sanoma Bliasak Bulgaria AD and will be available Nov. 4.
The editor-in-chief of National Geographic Bulgaria is Krassimir Drumev, who, in his capacity as editorial director of Sanoma Bulgaria, is in charge of the creative aspect of all magazines published by the company. Published under license from the National Geographic Society in Washington, D.C., the new Bulgarian edition will follow closely the editorial content of the English-language original. It will be produced to the exacting standards of the Society, in the same format with the familiar yellow-bordered cover.
The official journal of the Society, National Geographic magazine provides in-depth editorial coverage of cultures, nature, science and technology. Published in English since 1888, the magazine also appears in Japanese, Spanish (separate editions for Spain and Latin America), Italian, Hebrew, Greek, French, German, Polish, Korean, Portuguese (separate editions for Portugal and Brazil), Danish, Swedish, Norwegian, Dutch, Chinese (traditional characters), Finnish, Turkish, Thai, Czech, Hungarian, Romanian, Russian (separate editions for Russia and Ukraine), Croatian, Bahasa and now Bulgarian. The magazine has a total circulation of around 9 million and is read in every country of the world.
“Giving people a window to the world in their own language through National Geographic’s incomparable photographs and storytelling is a compelling way to extend the Society’s mission to educate and inspire,” said National Geographic Society President John Fahey. “Over the years, Bulgaria’s rich culture has been chronicled in National Geographic magazine with stories on history and archaeology, and we hope to continue bringing those kinds of stories to our readers.”
“This magazine will fill a huge gap in Bulgaria’s periodical press, satisfying inquisitive readers concerned about the problems of our planet and eager to learn more about nature, civilizations, history, medicine and technologies. National Geographic writes about everything that is new in many fields of human knowledge, and the information it provides is absolutely reliable. The magazine is a must-collect. Its amazing photos and excellent articles have an intransient value,” Drumev said.
Drumev has been involved in journalism 42 years. He is the author of hundreds of articles, numerous TV programs and films, and five books on politics. He has won the First Prize of the Union of Bulgarian Journalists and is a publisher of many magazines, including Bliasak and Maximum.
“The launch of the Bulgarian edition of this 117-year-old magazine is an important step in our expansion in Europe, following on the success of National Geographic books and the National Geographic Channel,” said National Geographic Executive Vice President Terry Adamson, who heads international publishing. “We are proud to be partners with Sanoma in Bulgaria. We have had great success with Sanoma in Hungary, Czech Republic, Croatia and Romania.”
About the National Geographic Society
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. The 117-year-old Society reflects the world by means of magazines, books, maps, television and interactive media. The Society has funded more than 8,000 scientific research projects and supports an education program for fighting geographic illiteracy. The National Geographic Channel is broadcast in 27 languages to more than 260 million homes in 160 countries. The Society’s Web address is www.nationalgeographic.com.
About Sanoma Bliasak Bulgaria AD
National Geographic Bulgaria publisher Sanoma Bliasak Bulgaria AD is also a publisher of the world’s leading fashion magazine, ELLE; the women’s bible, Cosmopolitan; the best-selling Bulgarian magazines, Bliasak and Journal; and the exquisite lifestyle magazine, Maximum