WASHINGTON (Feb. 8, 2006)–National Geographic has announced it is introducing a range of high-quality photographic products and services for the consumer market. Long recognized as a leader in the fields of travel, photography and exploration, National Geographic used the inspiration, expertise and feedback of its seasoned photographers to create a line of photographic accessories that helps consumers of all skill levels create first-rate images.
With over a century of photographic experience and one of the largest and most widely recognized photographic archives in the world, National Geographic has created a benchmark in photo excellence. And now, National Geographic offers consumers the equipment necessary to enhance, preserve, organize and share their individual photo libraries as never before.
Designed to be user-friendly and to provide top-of-the-line performance, the new products include:
National Geographic Tripods — An innovative collection of photo and video supports by Gruppo Manfrotto. Two separate lines, Expedition and Tundra, have been designed to set new standards in tripod technology. Expedition tripods, intended for professional photographers, offer horizontal mounting for low-angle macro work, hydrostat technology to secure the camera, and a protective bellows system to prevent dirt and debris from entering the ball head. Tundra tripods, made for amateur photographers, are lightweight and portable, with features to ensure worry-free photography. National Geographic tripods are available to consumers beginning in February 2006 at photography speciality shops throughout the country. For more information on the tripods, visit www.manfrotto.com.
National Geographic Camera Bags — A collection of carrying cases made to withstand the toughest weather and travel conditions by Cerf Brothers Bag Company. Each bag is equipped with multiple, professionally designed storage compartments for organization and accessibility. National Geographic camera bags will be available in spring 2006 in a variety of sizes and carrying methods. For more information on the National Geographic Camera Bag Collection, visit www.cerfbag.com.
National Geographic Photo Papers — These high-quality photo papers, designed for use with inkjet printers, provide consumers with the ability to print digital photos with the same professional results achieved by National Geographic photographers. They are available in two finishes. National Geographic Professional High Definition Photo Paper uses special ultra-gloss coating to capture rich high-definition color and give the look and feel of professional photo lab prints. National Geographic Premium Photo Paper has a high-gloss polymer coating that protects and preserves prints so that future generations can enjoy them. For more information on National Geographic photo papers, visit www.nationalgeographic.com/internationalpaper. To purchase National Geographic photo paper, visit www.shopng.com.
To ensure the best possible use of National Geographic equipment and accessories, consumers can choose from a variety of National Geographic Photography Field Guides. This collection of how-to books offers advice, secrets and tips from National Geographic photographers for creating professional-quality pictures. Written in a simple and concise style, each National Geographic Photography Field Guide contains information on cover equipment, composition, film and lighting, with step-by-step instruction to make tricky techniques seem easy. For more information on National Geographic Photography Field Guides, visit www.nationalgeographic.com/books.
In addition to photo accessories, National Geographic is offering a number of On Assignment Photography Workshops designed to improve the skills of digital and film photographers. Under the guidance of some of the world’s most notable photographers, attendees will learn how to produce National Geographic-quality images. On Assignment Photography Workshop locations include Santa Fe, San Miguel de Allende and Tuscany. For reservations and additional information on the photography workshops, call (866) 797-4686 or visit www.nationalgeographicexpeditions.com.
Finally, for photography lovers looking to enhance the décor of their home or office, consumers now have the opportunity to purchase posters from the National Geographic photo archive. With a few clicks of the mouse, consumers can view and order selected images from one of the most unique collections of photography in the world. Retail prices for unframed posters range from $24.95 to $34.95. To view the complete collection and for more information, visit www.NGposters.com.
“For years, National Geographic has been capturing the world through photography and bringing it back home for the public’s enjoyment and education,” said Markus Hutnak, director of licensing, apparel and outdoor gear. “Our goal now, through the variety of workshops and products, is to share our expertise and empower consumers to have a more enjoyable photographic experience.”
About National Geographic
Founded in 1888, the National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Its mission is to increase and diffuse geographic knowledge while promoting conservation of the world’s cultural and natural resources. National Geographic reflects the world through its five magazines, television programs, films, radio, books, videos, maps, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in English and 28 local-language editions, is read by 40 million people each month in every country in the world. The National Geographic Channel reaches more than 280 million households in 27 languages in 163 countries. Nationalgeographic.com averages around 50 million page views per month. National Geographic has funded more than 8,000 scientific research projects and supports an education program combating geography illiteracy. For more information, log on to www.nationalgeographic.com; AOL Keyword: NatGeo.