WASHINGTON (Feb. 27, 2007)–National Geographic Society launches the newest edition of its children’s magazine in Greece in March, bringing to 15 the number of international editions of its children’s publications.
National Geographic KIDS Hellas will be published by Lambrakis Press, which has been publishing National Geographic magazine in Greece since 1998.
Content for the children’s magazine will be drawn primarily from the award-winning U.S. magazine National Geographic Kids and will also include local Greek content related to the environment, animal life, new technologies, archaeology, museum exhibitions and special educational events organized by various renowned organizations in Greece. The content of the magazine will be reviewed by a team of experts in the publishing, scientific and educational sectors. There will be 11 issues a year, and the magazine will be available by subscription and on newsstands throughout Greece.
Local editions of National Geographic’s children’s magazine also are available in Egypt, Croatia, Germany, Hungary, Latin America, Montenegro, the Netherlands and Belgium, Romania, Russia, Serbia, Slovenia, South Africa, Turkey and the United Kingdom. This growth mirrors the global expansion of the famous yellow-bordered National Geographic magazine, now available in 29 local-language editions and read by 40 million people each month around the world. The children’s magazines, which accept advertising, also sport the familiar yellow border.
“The growth spurt of our children’s publications allows National Geographic and the local-language publishers to reach an untapped youth market with this best-loved brand,” said Society President John Fahey. “Giving young people in Greece a window to the world in Greek through National Geographic’s incomparable photographs and storytelling is a compelling way to extend the Society’s mission to spread geographic knowledge and inspire people to care about the planet.”
Founded in 1922, Lambrakis Press has become the largest and most recognized mass media group in Greece with strong brand names and a wide range of business activities from the long-established sectors of publishing newspapers and magazines to industrial printing and tourism services. Lambrakis Press has also expanded its business scope through participation in free-to-air television, press distribution, book publishing and bookstore chains, call centers and customer relations management operations, while developing and operating the largest Greek-language Internet portal and one of the most successful e-commerce operations in Greece. The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. It reaches more than 350 million people worldwide each month through its official journal, National Geographic, and four other magazines; National Geographic Channel; television documentaries; radio programs; films; books; DVDs; maps; and interactive media. National Geographic has funded more than 8,000 scientific research projects and supports an education program combating geographic illiteracy. For more information, visit nationalgeographic.com.