WASHINGTON (March 15, 2007)–National Geographic in partnership with EganaGoldpfeil USA will present the new National Geographic Watch Collection at the JCK Show June 1-5, 2007, at the Sands Expo & Convention Center, Las Vegas, exhibit booth number 29051.
National Geographic’s 119-year history of experience in exploration and travel inspired the collection’s design to meet the specific technical needs of explorers. “We used National Geographic watches in our Andean explorations, determining with perfect precision our altitude throughout our journey. These timepieces were an essential part of our expedition equipment,” said David Evans, a National Geographic freelance photographer.
National Geographic watches combine functionality and technology for those who seek ultimate performance. The collection has three different lines: Signature, Pioneer and World Traveler. The Signature line is the watch collection’s premium offering, designed with superior functions and styling for extreme adventure and travel. New Signature watch styles will be introduced each season. The Pioneer line features task-specific functions ranging from weather forecasting to timing ski runs and from calculating diving depths (100 ATM) to calculating wind speed. The World Traveler line features include world timers, dual time zones, alarms, day/date functions, and solar and radio-controlled options designed to appeal to the everyday traveler.
“The 2007 watch collection is inspired by our explorers and photographers on assignment around the world. Our Signature, Pioneer and World Traveler watches deliver precise timekeeping, design elegance and a full complement of features for the diver, adventurer, traveler, photographer or explorer,” said John Dumbacher, senior vice president, licensing, for National Geographic.
National Geographic Signature pieces for spring 2007 include the Pharaoh and the Mega Steel Diver for those who demand as much from their equipment as they do from themselves. The initial offering consists of three styles ranging from $495 to $695.
– The Pharaoh is a stainless steel watch with self-winding capabilities and luminous hands/indices, and is water resistant to 330 feet. It has a 40-hour power reserve and is encased with sapphire crystal to resist scratches.
– The Mega Steel Diver lives up to its name — it is waterproof to 1,000 meters/100 ATM. A Swiss-made timepiece with ultra-precise chronograph, day, date and tachymeter with ultra-luminous hand, it has a stainless steel case and a combination rubber/stainless steel strap.
The National Geographic Pioneer Line features the Outlander and Deep Blue series. The collection contains 15 styles and retails from $79 to $349.
– The Outlander series includes styles for those looking to conquer the worlds of hiking, skiing, boating and diving. All have unique, extreme-weather-related features, including altimeters, thermometers, digital compasses, ski logbooks, barometers, chronographs and dive meters.
– The Deep Blue line is for the serious diver. All styles are waterproof to 10 ATM/100 meters and feature stainless steel cases and rubber straps. Retrograde as well as two-eye chronographs are complemented with tachometer functions and day/date calendars.
The National Geographic World Traveler line comprises the Sierra, Time Trekker and Globetrotter series. Twenty styles are included, with retail prices ranging from $119 to $395.
– The Sierra group features Swiss-made movements, with functions such as retrograde dual time or three-eye chronograph, super-luminous markers, stainless steel cases and stainless steel/rubber combination straps.
– The Time Trekker group features Swiss-made movements with anadigit synchronized movements and three time zones, compass and world timer functions. All have an EOL backlight and stainless steel cases.
– The Globetrotter group includes a world timer with an analog and digital timer as well as a three-eye chronograph and stainless steel cases with rubber straps.
Beginning June 2007, the collection will be available at major sporting good retailers and independent jewelry and specialty stores. Net proceeds from watch collection sales support vital exploration, conservation, research and education programs.
For more information on the National Geographic Watch Collection, log on to www.eganausa.com.
About National Geographic
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. It reaches more than 350 million people worldwide each month through its official journal, National Geographic, and five other magazines; National Geographic Channel; television documentaries; radio programs; films; books; DVDs; maps; and interactive media. National Geographic has funded more than 8,000 scientific research projects and supports an education program combating geographic illiteracy. For more information, visit www.nationalgeographic.com.
About EganaGoldpfeil USA
EganaGoldpfeil USA is a member of EganaGoldpfeil Group, an international timepiece, jewelry, leather and lifestyle fashion accessory marketing and distribution organization. Egana has vertically integrated manufacturing support and operating presence in 14 strategic jurisdictions and distribution in over 90 countries spanning America, Europe and Asia. EganaGoldpfeil USA’s brand portfolio includes PUMA, Pierre Cardin, Carrera, Cerruti 1881 and National Geographic. For further information, visit www.egana.com.