NEW YORK (March 20, 2007)–National Geographic magazine has won the Grand FAME award for best magazine event of the year in this year’s FOLIO: Awards for Magazine Events (FAME). The award-winning event, which also won the “Best Custom Advertiser Event” category, was National Geographic’s Experience Parks & Conservation event in New York’s Grand Central Terminal in September 2006.
“We are thrilled to be awarded the Grand FAME from Folio. This industry recognition helps fuel our interest in exploring new and different ways to expand National Geographic’s reader connection through live, interactive and personal experiences with our magazine brand,” said Claudia Malley, vice president and U.S. publisher of National Geographic.
National Geographic’s Experience Parks & Conservation brought to life the important issue of protected places under siege through a larger-than-life photography experience with integrated advertiser displays. National Geographic is a global leader in connecting people to a world larger than the one they live in, and its Experience Parks & Conservation event informed and inspired visitors on the diversity and merit of protected areas under threat and encouraged them to appreciate their beauty. This week-long experience at Grand Central Terminal invited people to immerse themselves in the magazine’s world-renowned photography, content and maps, and gave them an opportunity to interact with the customized green lifestyle and travel destination displays of the magazine’s partners for the event, Air France, AMD, Epson, Lenovo, Peru, RBRC and Tourism Australia.
“There is nothing more powerful than a great National Geographic photograph to stop people in their tracks and inspire them to care about the world they are part of,” said Malley. “This recognition from Folio for the second year in a row reaffirms our decision to expand our Experience Photography platform into even more markets in 2007.”
National Geographic is the third-largest magazine in the world, with a mission to inspire people to care about the planet. It is enjoying record newsstand sales in the United States and abroad due to increased interest in current and topical issues facing the world today. The magazine is the official journal of the National Geographic Society, one of the world’s largest nonprofit educational and scientific organizations. Published in English and 29 local-language editions, the magazine has a global circulation of around 8.5 million.