WASHINGTON (Dec. 21, 2007)–President Jimmy Carter and his wife, Rosalynn, joined a contingent of high-level Chinese government officials and National Geographic executives at a December banquet in Beijing to celebrate the launch of National Geographic magazine in China and the 28th anniversary of the normalization of diplomatic relations
between that country and the United States.
Also attending the celebrations were the Hon. Liu Binjie, the minister of GAPP (General Administration of Press and Publication), the key central government agency that regulates magazines and periodicals; Li Dongdong, the vice minister of GAPP; Du Jiang, vice chairman of the National Tourism Administration; Terry Adamson, National Geographic Society executive vice president; Tim Kelly, president of National Geographic Global Media; Chris Johns, editor in chief of National Geographic magazine; Hugo Shong, president of IDG-Asia; and James Liu, president of Trends Communications. Both IDG and Trends Communications are National Geographic’s publishing partners in China.
In his speech at the celebratory banquet in Beijing, President Carter recalled the secret negotiations with then Chinese Vice President Deng Xiaoping that led to the normalization of relations that Carter announced in December 1978. He praised National Geographic’s important contribution to knowledge and world culture and its potential contribution to the Chinese people.
The Chinese edition, published in Mandarin Chinese, is the 31st local-language edition of National Geographic magazine. Yungshih Lee is editor in chief of the new edition, which launched in July this year and is published under license from the National Geographic Society in Washington, D.C. At least 25 percent of the editorial of the magazine must be local content under the terms of the government-granted license. The magazine is produced to the exacting standards of the Society, in the same format, with the familiar yellow-bordered cover.
Published in English since 1888, National Geographic magazine, the official journal of the National Geographic Society, also appears in Japanese, Spanish (separate editions for Spain and Latin America), Italian, Hebrew, Orthodox Hebrew, Greek, French, German, Polish, Korean, Portuguese (separate editions for Portugal and Brazil), Danish, Swedish, Norwegian, Dutch, Chinese (traditional characters), Finnish, Turkish, Thai, Czech, Hungarian, Romanian, Russian, Croatian, Bahasa, Bulgarian, Slovenian and Serbian. The magazine has a total circulation of about 8 million and is read in every country of the world.
“Giving people a window to the world in their own language through National Geographic’s incomparable photographs and storytelling is a compelling way to extend the Society’s mission to educate and inspire,” said Terry Adamson, executive vice president responsible for international publishing, at the celebration banquet. “Over the years, National Geographic magazine has chronicled China’s history and culture in more than 200 stories, and we will continue telling our readers about the remarkable culture and history and the changes taking place in China today, ”
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. It reaches more than 300 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 8,700 scientific research, conservation and exploration projects and supports an education program combating geographic illiteracy. For more information, visit nationalgeographic.com.