WASHINGTON (Aug. 10, 2009)—Robert Michael Murray has been named vice president of social media, National Geographic Digital Media (NGDM). His appointment was announced by Ted Prince, COO of National Geographic Ventures and executive vice president of operations for National Geographic Global Media. Murray, who reports to NGDM president John Caldwell, is responsible for developing strategies that harness all existing and emerging social media platforms to effectively engage with NationalGeographic.com users and to transmit National Geographic-curated stories and the mission of the society across all digital mediums.
“All media is social in the current climate and media-consumption culture,” said Caldwell. “National Geographic is an inherently social company with an ongoing goal to connect people with stories and visuals. Robert will bring clarity to that effort and amplify the Society’s voice when it comes to creating a cohesive and engaging user experience across myriad platforms and international audiences.”
An accomplished digital media strategist, Murray joins NGDM with more than 15 years of experience blending strategy, creative storytelling and emerging technologies to help commercial, political, nonprofit and higher-education entities meet institutional objectives, create brand loyalty and build meaningful relationships with global audiences.
Murray’s previous work includes building breakthrough emerging technology and social infrastructure for Georgetown University, leading creative and technical production for live and VOD Web casts of high-profile events for such world leaders and politicians as then-Sen. Barack Obama, former U.K. Prime Minister Tony Blair, then-Chairman of the Interim Administration of Afghanistan Hamid Karzai, former first lady Laura Bush and Sen. John Kerry.
Murray was also a lead architect of the development and branding of a public Web site and media extranet for the 2000 Democratic National Convention in Los Angeles and has served as technical liaison for television programs including “West Wing,” “Hardball” and “Mad Money.”
About National Geographic Digital Media
National Geographic Digital Media is the multimedia division of National Geographic Ventures, the wholly owned, taxable subsidiary of the National Geographic Society, one of the world’s largest educational and scientific nonprofit organizations, working to inspire people to care about the planet. Holding many top industry awards, NGDM publishes Nationalgeographic.com; produces short-form video for broadband markets; manages marketing and content partnerships across broadband, mobile, gaming and other consumer digital platforms; and provides video and film footage to commercial, theatrical, educational and other digital footage markets.