WASHINGTON (Sept. 24, 2009)—Today National Geographic magazine celebrated its 32nd local language edition at a launch event at the National Gallery in Vilnius, Lithuania. Representing National Geographic was the editor in chief of the flagship English language edition of National Geographic magazine, Chris Johns, and Executive Vice President Terry Adamson. The Lithuanian edition is published by Alma Littera, a major Lithuanian publishing house specializing in fiction, nonfiction, reference and textbooks. October marks the inaugural issue, on sale throughout the country now. The issue includes a five-page, pull-out gatefold of a unique photograph of a redwood tree, composed of 84 separate photographs digitally stitched together.
Published under license from the National Geographic Society, the new Lithuanian edition, like the magazine’s 31 other local-language editions, will follow closely the editorial content of the English-language original. It will be printed in Lithuania and produced to the exacting standards of the Society, in the same format, with the familiar yellow-bordered cover.
“It is a tremendous pleasure to work with Arvydas Andrijauskas of Alma Littera, who is a wonderful partner in helping us share National Geographic magazine with Lithuanian readers,” said Terry Adamson of National Geographic. “We are excited about this opportunity to grow the National Geographic magazine brand and further expand on the mission of the National Geographic Society to inspire people to care about the planet.”
Andrijauskas, managing director of Alma Littera, has built the company into a publishing powerhouse in Lithuania. In publishing National Geographic magazine, he says, “National Geographic has the highest quality standards. It is an honor for us to publish this magazine and to provide our readers with the joy of knowledge. I have no doubt that National Geographic will have the full attention of people who are interested in culture, nature and geography.”
Frederikas Jansonas, editor in chief of National Geographic Lithuania, has 18 years’ experience in media and communications. He has been a partner and senior consultant at the pan Baltic public relations and communications company KPMS since 2004. Previously, he was editor and deputy editor in chief of Lithuania’s second biggest daily newspaper, Respublika, where he started at the foreign news desk.
The official journal of the 121-year-old National Geographic Society, National Geographic magazine provides in-depth editorial coverage of cultures, nature, science and technology. Published in English since 1888, the magazine currently appears in Japanese, Spanish (separate editions for Spain and Latin America), Italian, Hebrew, Greek, French, German, Polish, Korean, Portuguese (separate editions for Portugal and Brazil), Danish, Swedish, Norwegian, Dutch, Chinese (traditional characters), Chinese (simple characters), Finnish, Turkish, Thai, Czech, Hungarian, Romanian, Russian, Croatian, Bahasa, Bulgarian, Slovenian and Serbian. The magazine has a total circulation of around 8 million and is read in every country of the world.
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. It reaches more than 370 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit nationalgeographic.com.