WASHINGTON (Feb. 24, 2010)—The National Geographic Society will launch three new editions of its National Geographic Kids publication in Spain, Italy and France within the next three weeks. The premiere issue of the Spanish edition will be on newsstands Friday, Feb. 26; the Italian magazine will debut on newsstands and in hypermarkets and supermarkets on Thursday, March 11; and the French edition will be available on newsstands and by subscription beginning Tuesday, March 16.
The three editions of National Geographic Kids will be published by local subsidiaries of The Panini Group, the leading multinational publisher of comics, children’s magazines, mangas and anime DVDs in Europe and Latin America.
Content for each monthly issue will be drawn primarily from the award-winning U.S. magazine National Geographic Kids and also will include local content related to animals, science, history, the environment and other topics to excite kids about exploring their world.
The newest launches will increase the number of international editions of National Geographic’s children’s magazine to 22. Other editions are available in Bulgaria, China, Croatia, Egypt, Germany, Greece, Hungary, Indonesia, Israel, Latin America, the Netherlands, Romania, Russia, Serbia, Slovenia, South Africa (two editions), Turkey and the United Kingdom. This growth mirrors the global expansion of the famous yellow-bordered National Geographic magazine, now available in 32 local-language editions and read by more than 35 million people each month. The children’s magazines, which accept advertising, also sport the familiar yellow border.
“The growth of our children’s publications allows National Geographic and the local-language publishers to reach an untapped youth market with this best-loved brand,” said Society President John Fahey. “Giving young people a window to the world in their own language through National Geographic’s incomparable photographs and storytelling is a compelling way to spread geographic knowledge and extend the Society’s mission to inspire people to care about the planet.”
Founded in 1961 in Modena, Italy, The Panini Group is the world leader in published collectables including trading cards, stickers and photo cards. It is the largest distributor of comics and graphic novels to specialized book shops in Italy. The Panini Group’s subsidiaries in France and Spain are major publishers of kids’ magazines and comics, with approximately 750 releases each year in their markets.
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. It reaches more than 375 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,200 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit nationalgeographic.com.