ABU DHABI, UAE (22 September 2010)—National Geographic Al Arabiya, published by Abu Dhabi Media Company (ADMC), has gathered an esteemed group of leaders from the Arab world to serve on the magazine’s board of advisers. The seven individuals have extraordinary track records of innovation and a life-long commitment to science, history, technology, medicine, architecture and the environment. National Geographic Al Arabiya will be available on newsstands 1 October 2010 in 15 countries across the Middle East and North Africa (MENA).
Each member of the advisory board will contribute regular features and articles to enhance the magazine’s premium content and make it more relevant to Arab readers. The board will also be responsible for forging partnerships and relationships that will support the future growth and awareness of National Geographic Al Arabiya magazine. The members:
–H.E. Majid Al Mansouri, adviser on the Environment, is secretary general of the Abu Dhabi Environment Agency and a contributor to the UAE’s efforts in protecting the environment and developing natural resources. Al Mansouri received the Best Environmental Personality Award for the UAE part of the Gulf Cooperation Council (GCC) awards for best environmental practices.
–Dr. Zahi Hawass, adviser on Archaeology, is Egypt’s secretary general of the Supreme Council of Antiquities and directs ongoing excavations at Giza, Saqqara and the Valley of the Kings. This world-renowned archaeologist has written numerous scholarly articles and books and is highly respected as an Egyptologist.
–Sir Magdi Yacoub, adviser on Medicine, knighted by Queen Elizabeth II in 1992, is one of the most prominent cardiothoracic, heart and lung transplant surgeons in the world today.
–Dr. Essam Heggy, adviser on Astronomy, is a planetary scientist and project principal investigator at the NASA Jet Propulsion Laboratory (JPL), Radar Science and Engineering Section. His research focuses on mapping surface and subsurface hydrological and volcanic structures in terrestrial and planetary environments using radar methods.
–Dr. Ali Al Shamlan, adviser on Geology, is director general of the Kuwait Foundation for the Advancement of Sciences (KFAS). He is a former Minister of Higher Education and former chairman of the Department of Geology at Kuwait University. Dr. Al Shamlan was a Founding Fellow of the Islamic Academy of Sciences in 1986.
–Dr. Khawla Al Kuraya, adviser on Medicine, is an award-winning doctor and the first female Saudi recipient of the King Abdulaziz Award of Excellence in January 2010. She is director of research at Riyadh’s King Faisal Hospital and Research Centre.
–Dr. Rasem Badran, adviser on Architecture, is a world-renowned architect whose work in modern architecture has garnered him recognition in the Reference Encyclopaedia of Modern Islamic Architecture. His architectural style is characterized by a distinct mix between the skilful use of modern architecture constructs and rich Islamic architectural undertones.
“It is a proud moment for us to look at the Board of Advisors National Geographic Al Arabiya has assembled. It certainly validates the efforts made over the past few years to bring our company into a position to lead the region’s publishing industry, and our commitment to provide quality content to our audiences. We are extremely honoured to have access to this valuable pool of resources; the combined and diversified expertise brought by this group is priceless,” stated Edward Borgerding, CEO of ADMC. “National Geographic Al Arabiya is a natural extension of our existing partnership with National Geographic. Through our joint television channel National Geographic Abu Dhabi, and a production partnership with our film subsidiary Imagenation Abu Dhabi, we are working together to bring smart, informative entertainment to audiences across the region.”
“We firmly believe that accurate reporting about the world is best done in consultation with leading scientific voices, and we are pleased that ADMC has gathered such an impressive and diverse panel of experts of the advisory board of National Geographic Al Arabiya,” said Tim Kelly, president, National Geographic Global Media. “We are confident that they will add valuable perspective to the magazine.”
“National Geographic Al Arabiya continues our company’s expansion in this dynamic region, growing our portfolio of publications, enlarging our audience base and driving demand for our printed titles as well as for the related education and entertainment offerings,” said Gavin Dickinson, executive director of publishing, ADMC.
Mohamed Al Hammadi, editor in chief of National Geographic Al Arabiya, said: “National Geographic Al Arabiya provides readers a unique view of the Arab world. The exclusive localized content, totalling 20 to 30 percent, in line with the magazine’s global strategy, will inform, inspire and engage Arab readers. From science and exploration, geography, archaeology and natural science, to environmental and historical conservation, there are so many stories waiting to be told and shared.”
The publication will be available in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, United Arab Emirates, Yemen, Syria, Sudan, Libya, Morocco and Tunisia.
National Geographic Channels International and Abu Dhabi Media Company also broadcast the National Geographic Abu Dhabi Channel in Arabic across the Middle East. The new Arabic language edition of National Geographic magazine brings to 33 the number of local-language editions.
Abu Dhabi Media Company (ADMC) is a leading media organization in the Middle East, with businesses in free and pay television, radio, publishing, digital media, games, feature films, music, digital signage, outside broadcast/production and printing. The company manages over 20 market-leading brands including Abu Dhabi Al Oula and Abu Dhabi Riyadiya/AD Sports TV channels; Emirate FM and Star FM radio stations; Al Ittihad and The National newspapers; Majid and Zahrat Al Khaleej magazines; anaZahra.com women’s portal; Imagenation Abu Dhabi; LIVE Broadcast Production and Facilities; and United Printing Press. ADMC partners with Universal Music Group and Sony Music Entertainment on VEVO, the online music video platform, and has the region’s first Massively Multiplayer Online Gaming, a joint venture with Gazillion Entertainment. ADMC is headquartered in Abu Dhabi, with offices in Beirut, Cairo, Dubai and Jeddah. www.admedia.ae
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission is to inspire people to care about the planet. National Geographic reflects the world through its magazines, television programs, films, music and radio, books, DVDs, maps, exhibitions, live events, school publishing programs, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in English and 33 local-language editions, is read by more than 38 million people each month. The National Geographic Channel reaches 330 million households in 34 languages in 166 countries. National Geographic Digital Media receives more than 15 million visitors a month. National Geographic has funded more than 9,400 scientific research, conservation and exploration projects and supports an education program promoting geography literacy. For more information, visitwww.nationalgeographic.com.