WASHINGTON (Sept. 23, 2010)—The National Geographic Society is launching the newest edition of its children’s magazine in Lithuania, bringing the number of international editions of National Geographic Kids to 20. The October issue will be available on newsstands on Sept. 24. National Geographic Kids Lithuania will be published by Alma Littera, a major Lithuanian publishing house specializing in fiction, nonfiction, reference and textbooks and the publisher of the Lithuanian edition of National Geographic magazine.
National Geographic Kids, a multitopic, photo-driven magazine for 6- to 14-year-olds, empowers its readers by making it fun to learn about the world. Content for National Geographic Kids Lithuania will be drawn primarily from the award-winning U.S. magazine and also will include local Lithuanian content related to animals and other topics that will excite kids about exploring their world. There will be 12 issues a year, and the magazine will be available by subscription, on newsstands and press kiosks, and in supermarkets.
“The growth spurt of our children’s publications allows National Geographic and the local-language publishers to reach an untapped youth market with this best-loved brand,” said Society President John Fahey. “Giving young people in Lithuania a window to the world in their own language through National Geographic’s incomparable photographs and storytelling is a compelling way to spread geographic knowledge and to extend the Society’s mission to inspire people to care about the planet.”
Local editions of National Geographic’s children’s magazine also are available in Bulgaria, Egypt, France, Germany, Greece, Hungary, Indonesia, Israel, Italy, Latin America, The Netherlands, Romania, Russia, Slovenia, South Africa (two editions), Spain, Turkey and the United Kingdom. This growth mirrors the global expansion of the famous yellow-bordered National Geographic magazine, now available in 33 local-language editions and read by more than 38 million people each month. The children’s magazines, which accept advertising, also sport the familiar yellow border.