NEW YORK (March 29, 2011)—Kimberly Connaghan, formerly travel brand director and associate publisher of National Geographic Global Media, has been promoted to vice president for travel and publisher of National Geographic Global Media. John McCormick has been hired as director of digital advertising and strategy, National Geographic Global Media.
“Travel continues to be one of the largest advertising categories, and Kim’s ability to leverage the National Geographic travel assets across the brand has significantly impacted, and will continue to grow, our global advertising business,” said Claudia Malley, executive vice president and worldwide publisher, National Geographic Global Media. “Kim is a proven leader, and her collaborative and strategic approach has enabled her to succeed in both travel and the larger advertising industry.”
Connaghan, based in New York, will oversee all travel advertising across National Geographic Global Media. She is currently on the board of the U.S. Travel Association.
McCormick will be responsible for the digital advertising business, as well as implementing integrated digital programs for the Society’s advertising partners.
“John’s expertise in digital and integrated selling is unparalleled,” said Malley. “He is a strategic thinker who will package our suite of digital assets and deliver results for our marketing partners.”
McCormick comes to National Geographic from Conde Nast Media Group, where he was most recently digital sales director across its 22 websites, including NewYorker.com, VanityFair.com and GolfDigest.com. McCormick, who attended Hamilton College, lives in Manhattan with his family.
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission is to inspire people to care about the planet. It reaches more than 400 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,600 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit www.nationalgeographic.com.