Additional Extensions Include Major Digital Hub, Interactive, Books, Home Entertainment, Lectures, Maps and Kids’ Products
(WASHINGTON, D.C. – December 7, 2011) The National Geographic Society and National Geographic Channel today announced a major cross-platform initiative to commemorate the 100th anniversary of the sinking of the Titanic, to take place in April 2012.
At the centerpiece of the plans are two world premiere films featuring National Geographic Explorers-in-Residence Robert Ballard and James Cameron and the April 2012 cover story of National Geographic magazine, the first magazine to fully chronicle Ballad’s 1985 discovery of the wreck.
Titanic: The Final Word with James Cameron assembles the world’s leading experts on the Titanic for the ultimate forensic investigation into the science behind what sank the unsinkable ship on her maiden voyage. And in Save the Titanic with Bob Ballard, the iconic explorer who discovered the Titanic retraces the steps of the people who set sail on that fateful journey and renews his quest to protect the legacy and the graveyard of the Titanic for another 100 years.
“National Geographic is the only institution in the world with the resources to fully honor this important anniversary,” said Tim Kelly, president of the National Geographic Society. “We are using every tool at our disposal to produce and distribute content that we know our audiences want. I am particularly excited that our newest Explorer-in-Residence, James Cameron, and our veteran Dr. Bob Ballard both have important projects that will be part of this initiative.”
Cameron’s epic 1997 film “Titanic” won 11 Oscars and grossed well over a billion dollars worldwide. Now, NGC joins the director and Explorer-in-Residence, along with some of the world’s foremost Titanic experts, for the ultimate forensic investigation into the most infamous shipwreck of all time in Titanic: The Final Word with James Cameron. Cameron, who has made more than 30 dives to explore the Titanic, brings together a team of engineers, naval architects, artists and historians to solve the lingering mysteries of why and how an “unsinkable” ship sank. The team of experts not only applies its expertise to some of the lingering unanswered questions behind the disaster, but also examines the feature film and determines what technology has revealed since the film was released in 1997. An investigation of this magnitude has never been attempted before, and some of the revelations may alter the fundamental interpretation of what exactly happened to the Titanic on April 14, 1912.
Ballard has been living and breathing the Titanic since he was part of the team that discovered her in 1985. In Save the Titanic with Bob Ballard, he revisits the iconic ship in an entirely different way — from the perspective of those who set sail on her some 100 years ago. Ballard travels to the shipyards of Northern Ireland to retrace the path of the doomed ship from her very incarnation. Throughout his journey, Ballard is driven by one personal question — will the Titanic survive another 100 years? As evidence mounts that the ship is under siege by natural forces, careless visitors and even rogue salvage operators, the man who found her teams with the families of victims and survivors to protect the legacy of history’s most famous ship.
“National Geographic Channel is in the unique position of being the only network in the world fortunate enough to partner with arguably the two most respected authorities on the Titanic — the man who found her and has dedicated many years of his distinguished career to protecting her, and the man who, along with transforming the disaster into a Hollywood blockbuster, has also made more than 30 trips to the bottom of the ocean to study her,” said Michael Cascio, executive vice president of programming, National Geographic Channel. “I have no doubt that these films will go down as the definitive documentaries on the subject.”
The films, both still in production, will premiere globally in 380 million homes, 165 countries and 38 languages in April 2012.
National Geographic’s flagship magazine will also return to the topic of Titanic in an April 2012 cover story that will illustrate the wreck with one-of-a-kind visuals from the most recent expedition to the site. Also included will be a personal essay by Cameron, reliving the night of the tragedy through the lens of his ROV’s camera.
In addition to the two films and magazine cover story, the event will touch almost every National Geographic media platform in spring 2012.
Additional cross-platform initiatives:
NATIONAL GEOGRAPHIC DIGITAL MEDIA: NationalGeographic.com and Natgeotv.com will create an online hub centered on the Titanic, combining interactive features from National Geographic Channel and National Geographic magazine as well as apps and online games for all ages, for the ultimate digital destination for all things Titanic.
NATIONAL GEOGRAPHIC BOOKS: Titanic: Uncovering the Secrets of the World’s Greatest Shipwreck will be an original eBook account of the events of the night of April 14, 1912, re-examining the unforgettable story in light of groundbreaking new science that is helping scientists understand how a ship deemed “unsinkable” could meet such a tragic end. With a foreword by Robert Ballard and a photo gallery from his original discovery, this short book will offer dramatic new insights into the Titanic’s harrowing tale to eBook consumers around the world.
NATIONAL GEOGRAPHIC INTERACTIVE PUBLISHING: National Geographic will be delivering apps around the anniversary of the sinking of the Titanic, which will be tied to the multiplatform content featured in National Geographic’s print, TV and digital media.
NATIONAL GEOGRAPHIC HOME ENTERTAINMENT: A DVD box-set of the classic National Geographic documentary “Secrets of the Titanic,” a record of Robert Ballard’s thrilling discovery of the wreck in 1985, along with other Titanic programming from National Geographic Television that will be offered in recognition of the anniversary of the sinking.
NATIONAL GEOGRAPHIC KIDS MAGAZINE will feature an interview with Robert Ballard in the April issue, focusing on the historic significance of the event and what actually made the world’s most famous ship sink. Kids.NationalGeographic.com also will feature an array of content around the anniversary.
NATIONAL GEOGRAPHIC KIDS BOOKS has developed a reader about the sinking of the Titanic aimed at helping kids practice reading skills. The book, which covers the historical significance of the ship, the wreck itself, fascinating tales of survivors and Weird But True facts, will go on sale on March 27, 2012.
NATIONAL GEOGRAPHIC GAMES: National Geographic gamers can immerse themselves in the world of Titanic passengers with a choice of downloadable games for PC and MAC or games on the iPhone or iPad. These hidden-object games will be available through NationalGeographic.com or from the app store around the anniversary of the sinking.
NATIONAL GEOGRAPHIC LIVE: On Tuesday, April 10, Robert Ballard will appear live at National Geographic headquarters to reflect upon the legendary vessel and its dramatic loss, sharing his unique insights into this unforgettable, true story.
NATIONAL GEOGRAPHIC MAPS: Map lovers around the world will be able to learn the story of the Titanic from a geographic perspective with a new map detailing the ship’s route and wreck site and featuring diagrams, photos and information on the ship, its passengers and its history.
The campaign will be accompanied by a comprehensive marketing, communications and digital cross-platform effort undertaken by the channels and the Society across the globe. Details to be announced.
NATIONAL GEOGRAPHIC CHANNEL
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channels US are a joint venture between National Geographic and Fox Cable Networks. The Channels contribute to the National Geographic Society’s commitment to exploration, conservation and education with smart, innovative programming and profits that directly support its mission. Launched in January 2001, National Geographic Channel (NGC) celebrated its fifth anniversary with the debut of NGC HD. In 2010, the wildlife and natural history cable channel Nat Geo WILD was launched, and in 2011, Spanish language network Nat Geo Mundo was unveiled. The Channels have carriage with all of the nation’s major cable, telco and satellite television providers, with NGC currently available in over 78 million U.S. homes. Globally, National Geographic Channels International is available in more than 380 million homes in 163 countries and 37 languages. For more information, please visit www.natgeotv.com.
NATIONAL GEOGRAPHIC CHANNELS INTERNATIONAL
National Geographic Channels International (NGCI) invites viewers to live curious through its smart, innovative programming that questions what we know, how we view the world and what drives us forward. A business enterprise owned by National Geographic Ventures and FOX Entertainment Group, NGCI contributes to the National Geographic Society’s commitment to exploration, conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo WILD, Nat Geo WILD HD, Nat Geo Adventure and Nat Geo Music. Globally, National Geographic Channel (including NGC U.S., which is a joint venture of NGV and Fox Cable Networks Group) is available in more than 380 million homes in 165 countries and 38 languages. For more information, please visit www.natgeotv.com.
NATIONAL GEOGRAPHIC SOCIETY
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission is to inspire people to care about the planet. It reaches more than 400 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit www.nationalgeographic.com.